Jingdong teamed up with Baijia Enterprise to build a large-screen smart alliance to make TV "...

Through Smart TV, the entire house's smart home can be controlled, casual talk can control the big screen, chase after the drama and enjoy shopping... These scenes often seen in science fiction movies are about to become a reality. On November 22nd, guided by the China Electronic Chamber of Commerce, Jingdong joined hands with Konka, LeTV, Hisense, Samsung, Sharp, Xiaomi, Tencent Video, China Information Technology Institute, CITIC Guoan, Nielsen, Guodongfang, and Best Connect, including the Standards Association and Radio and TV operators. Hundreds of partners, including license providers, content and data service providers, TV manufacturers, and OTT manufacturers, jointly initiated the establishment of a large-screen smart industry alliance, dedicated to bringing the smart big-screen industry to the Internet of Things Express to consumers. More value. Jingdong will fully open up the technology and capabilities of the JD East IOT Open Platform, Jingdong Alpha Intelligent Service Platform and Jingdong Kepler Platform for its members. This is yet another move by JD.com to build retail infrastructure and open access.

Jingdong Smart Screen Industry Alliance officially established

"Alliance" Gives New Life to Big Screen Industry

With the birth of smart TVs, it has become even more apparent that TV has regained control of the core of the user's home life. Nielsen released the "2018 Chinese Family Large-screen Ecological Industry Development Research Report" shows that the use of large-screen smart TV in China has exceeded 56.3%, and smart TV has become the most ideal traffic entrance for the home Internet.

At the launch of JD Smart’s “Big Screen, Big Difference” Jingdong Smart Screen Industry Alliance, Jingdong announced that it will rely on years of artificial intelligence technology and the accumulation of Internet of Things technologies, as well as strong e-commerce capabilities and resource integration capabilities. Open up the technical capabilities and resource services of the Jingdong IOT Open Platform, Jingdong Alpha Intelligent Service Platform, and Jingdong Kepler Platform to provide modular solutions for the alliance members at the technical, service, and content levels. Through one-stop empowerment, new vitality is given to large-screen televisions, allowing smart TVs to become smart interactive cores in smart homes.

Conference live screen scene interactive demonstration

-- Big screen smart home control

Jeff Zhang, head of the Jingdong Intelligent IoT Center Business Department, explained that in terms of the Internet of Things technology, JD.com will open the Internet of Things Joylink protocol for the members of the alliance, using the large screen of the TV to control the entire house’s smart devices, enabling users to watch TV. Without opening the mobile phone APP, remote control of smart Home Appliances can be realized through a TV remote controller or a voice microphone, so that smart home appliances at home can be interconnected and interoperable through TV screens, thereby increasing the stickiness of large screens and users. For example, if a guest visits, the smart doorbell will send the live video in front of the door to the TV, allowing the consumer to sit on the sofa and open the door. At present, the equipment that is connected to Joylink has exceeded 1000+ categories and 12 million+ devices, covering many areas such as home, security, wearable, and on-board vehicles. It ensures the interconnection and interoperability of mass smart devices for alliance members.

Jingdong Intelligent Internet Center Business Department Zhang Hao

---Large-screen intelligent voice control

In terms of artificial intelligence services, through the opening and access of the Jingdong Alpha Intelligent Service Platform, not only can the Alliance members provide a variety of artificial intelligence voice technologies such as voice recognition, voice wakeup, voiceprint recognition, and natural voice understanding, using JD Intelligent Speakers.叮咚 叮咚 叮咚 叮咚 叮咚 叮咚 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 语音 , , , , , , , , , , , , , , , , , , , , , , , , , , , Terminal assistants and other rich content and services make the interaction between big screens and users more diversified. Compared with the limited button on the remote control, the moving mouth is more suitable for watching TV's relaxed state.

- Seeing and buying smart shopping

Behind the Big Screen Alliance, JD.com will also open the gold process of the JD Kepler platform for its members. Kepler's platform opened up a set of interfaces such as product details, order system, payment system, and after-sales system of the mall to related operators, so that each advertisement or program content containing product information can correspond to Jingdong Mall's products. While watching TV, users can buy and shop at the same time. And relying on Jingdong to improve the big data algorithm, analyze user preferences and shopping habits, you can also recommend the advertising content for users on the TV more accurate and personalized. Looking at the beautiful skirt of the TV's female owner and placing orders, this feeling will be quite smooth.

Look at the big screen to buy a feature demo

"Single-machine intelligence" changes to interconnection and brings new value to the new model

In recent years, the smart TV industry has gradually changed from selling hardware to selling software, selling content, and selling services. The large-screen ecology has also evolved from being a TV manufacturer to a complete ecological chain that includes intelligent hardware, software technology, integrated platforms, and content services. However, for traditional television, enterprises are relatively closed systems. The smart connection function is only a stand-alone smart, television and advertising content is still a thousand people, compared with other Internet information terminals, there is a big bottleneck and challenges.

“As the largest retailer of home appliances online and offline in China, JD.com has the obligation and ability to take responsibility for driving further growth of the industry.” Yan Xiaobing, Vice President of JD.com and President of the Home Appliances Division pointed out that “All parties in the joint industry have established complementary advantages. The large-screen smart alliance is Jingdong's opening up of its own core capabilities, along with partners to provide consumers with the ultimate experience, creating an important step for the industry to create new value."

Jingdong Group Vice President and President of the Household Appliances Division Yan Xiaobing

The alliance is established by companies engaged in technology and product research and development, broadcast control integration, content services, and related organizations in the industry chain to create a comprehensive service platform that integrates resources and technology, and enhances the intelligent level and user experience of large screens. Create a new entrance for smart homes. After the establishment of the alliance, the large-screen market will not only become a force point for JD.com to build a multi-scene and multi-terminal business model, but will also add new vitality and added value to the products of its member companies. In addition to technical support, JD.com will also provide resources support such as channel and marketing assistance, and strive to help partners to occupy the “commanding height” in the era of the Internet of Things. At the inauguration ceremony of the alliance, alliance companies represented by Konka and Lewan demonstrated their new smart TV products. It is believed that smart TV products with different forms and functions will appear on the market soon.

Dr. Li Kefeng, vice president of the Jingdong Group and head of R&D of the front-end product department of the mall, said that the era of technology-enabled commerce has come. The alliance has rebuilt the business model of the smart screen ecology, which is based on technology and data. The platform-based alliance effectively expanded the functions of the big screen, resulting in a new operating model and value, resulting in a win-win situation for all parties.

Jingdong Group Vice President, Head of Product Development Department

People in the industry believe that the future JD Smart Big Screen Industry Alliance will become an important retail infrastructure, relying on the advantages of JD.com platform, allowing third-party services and content to meet the various needs of users through the equipment. JD.com will also create a richer "unrestricted retail" scene to enrich consumers' smart life.