Recently, the 2017 (13th) China Audio & Video Industry Technology and Application Trend Forum (AVF) was successfully held. The theme of this forum is "breakthrough and innovation under the artificial intelligence outlet", focusing on artificial intelligence, virtual reality, augmented reality and other aspects, and discussed the audio and video industry.
Five years of hard work and remarkable achievements in industry developmentPeng Jianfeng, deputy secretary-general of the China Electronics and Video Industry Association, made a report on the “Research on the Development of Audio, Video, and Color TV Industry in China†and introduced the achievements of China's color TV industry during the last five years: production, export, and domestic sales increased by 21.5%. , 31% and 20%; color TV panels and machine shipments accounted for 34% and 70% of the world; five color TV companies ranked among the top 10 in the world, and two color TV panel makers ranked among the top five in the world; the entire audio and video industry accounted for the output value. A quarter of the output value of consumer electronics and software industries; printing and flexible display technologies have driven the rapid development of vertical application markets such as automotive, wearable, medical, and commercial displays.
At present, the audio and video industry is facing good development opportunities for manufacturing upgrades, application upgrades, and consumer upgrades. At the same time, consumers are also facing the difficulties of over-focusing on small screens, staying away from the big screen, and resulting big screen updates. Replacement period is too long, over age service and other issues.
To solve this problem, it is suggested that we first proceed from satisfying the “increasing need for a better life for the people†and actively break the vicious circle of “low quality, low price, and low efficiencyâ€, and accelerate the supply-side reform to accelerate artificial intelligence, 4K ultra high definition, and surround sound technology. The popularity, and as soon as possible to fill the short board of 4K content, to attract users to return to the living room. Second, increase the publicity and promotion of the recommended specifications for mainstream size of living room TVs under the condition of 4K ultra high definition, so that consumers realize that the larger the TV size within the allowable range, the better the on-the-spot feel and the higher the viewing comfort. Third, increase the publicity and education of the “seven-year safe use period†of color TVs, upgrade products and upgrade information consumption through “renewal of the oldâ€, and effectively expand domestic demand.
Secretary-General Peng pointed out that the audio and video industry is the locomotive of the electronic information industry. Under the guidance of the national industrial policy, through the collaborative efforts of the upstream and downstream industries, China is expected to develop from a big country in the audio and video industry to a major consumer country, and to become a powerful country in technological innovation and branding. Service power.
At present, the intelligent display industry represented by color TVs and mobile terminals is booming, and display technology continues to break through innovations. Large screens and small screens gradually exhibit a large convergence and bright spots, which promote the rapid development of the industry.
Laser display technology has become the new darling of projection companies and home appliance companies. Large-screen display leaders have fallen into the field, and they have made continuous breakthroughs. Laser display technology has also achieved rapid development and has become the focus of competition in the display field in the future. Hisense laser television fusion Hisense patented multiple images, using laser reflection imaging principle, light projection in ultra-short distance 100 inch 4K ultra-high-definition screen; with Fresnel passive bionic screen can not be connected to the power in the sun can be normal Watch. According to testing by the China National Institute of Standardization, the “Human Eye Protection Function†of Hisense Laser TV makes visual comfort more than 20% better than paper reading. The data shows that in the 85-inch and above markets, the sales volume of Hisense laser TV reached 52.7%, and the retail sales share was 54.2%, which won the leading edge with outstanding market performance.
In recent years, with the promotion of TCL, the penetration rate of quantum dots in the domestic display industry has continuously increased, showing promising development potential. TCL has launched an 85-inch X6 XESS private theater for the global market. As an important member of the QLED TV primary color quantum dot TV camp, TCL has performed a number of technological upgrades and innovations. The X6 uses the local Dimming 600 partitioned Galaxy multi-zone backlight control technology to ensure outstanding image quality while completing the breakthrough of OLED from the OD12. Equipped with TCL's exclusive Q-quality engine, it includes three core technologies: sophisticated color control, high-brightness fine control, and intelligent local control light, which will improve the picture quality. With Dolby Panasonic, DTS:X sound technology and Harman Kardon 7.1.4 sound, it is the world's first top-notch TV with 12-channel sound.
At present, OLED display technology has become a choice for more and more colorful electric companies and consumers, and the collaboration of the whole industry chain of the midstream and downstream will further promote the popularity of OLED TVs. Skyworth continues to lead the industry revolution in the development of audio and video. The Skyworth OLED TV S8 on display at this time adopts pixel control technology to accurately control every detail of the screen. The screen contrast, viewing angle and motion picture all reach new levels. standard. Skyworth TV insists on innovation whether it is in the hardware technology revolution or the application of Internet technology, and brings people a wonderful audio-visual life enjoyment.
The technical orientation of audio and video has prompted the industry to never give up the pursuit of product innovation. However, the power of one or two companies alone is limited. For cultivating the 8K market, it is important to move from the upstream to the downstream of the value chain, and many companies work together to promote cooperation. Wu Jian, general manager of BOE Smart Display Division, told the AVF forum that the ultimate beauty is the pursuit of all people. Through actual observation, everyone will know that 8K is completely different from the current image. In the future, 8K will become the mainstream if there is a boom in popularity.
Nubia's NeoVision imaging engine includes a number of major patented technologies such as “Independent Metering,†“Independent Focus,†and “Independent White Balance,†and has subversively implemented "electronic aperture", "slow-motion and real-time" on mobile phones. "B" and other new features, so that the camera to take pictures more professional, while Nubia is also innovate in mobile photography fun.
The era of artificial intelligence goes quietly to match the needs of user differentiationAt present, based on the achievements of information technology in the digital and network era, and the development of new information technologies such as Internet of Things, big data, and parallel computing, a new generation of artificial intelligence is entering the stage of industrialization and is accelerating its development.
Li Xiuquan, a research associate at the Institute for Strategic Studies of the Ministry of Science and Technology, said at the AVF forum that artificial intelligence has highly cross-cutting technological and industrial attributes and will be deeply integrated with various technical fields. By nurturing and developing emerging industries of artificial intelligence and promoting intelligent upgrading of industrial upgrading, it will inject new energy into China's economic development and open up new and broad space for economic growth.
At 2017AVF, vendors support the use of new technologies such as artificial intelligence and cognitive computing to improve voice control technology and make interactions more intelligent. With the application of technologies such as voice search, automatic recommendation, and visual image recognition, the combination of artificial intelligence and home terminal devices has become increasingly popular.
TCL recently released new products for artificial intelligence TVs, focusing on technological changes that are more “understands youâ€, and TVs are constantly being upgraded in terms of intelligence and humanity, so that the selling points of smart TVs at this stage are all focused on human-computer interaction, voice recognition, and smart interconnection. In terms of functions, it enters a new stage where the artificial intelligence TV is the core selling point. According to Bu Haifeng, general manager of the X-ray products of TCL Multimedia Product Center, the underlying AI technology used by the entire machine manufacturer is not the same. Therefore, enterprises need to do scheduling according to the usage scenarios to implement the user's differentiated experience.
Since Changhong introduced the world’s first artificial intelligence TV last year, Changhong’s intelligent transformation has entered a new phase of artificial intelligence. As the world’s first voice recognition artificial intelligence TV, Changhong Q5K uses internationally advanced I-vector technology to model voiceprints, and the recognition rate exceeds 90%. Changhong Q5K adopts an integrated array microphone to achieve far-field voice collection within 5 meters. Through 130,000 semantic keyword entries, it can perform role search, precise error correction and other fuzzy search, providing users with a more interactive experience. .
Wang Shijin, vice president of the AI ​​Research Institute at HKUST, said that from artificial intelligence TVs to artificial smart phone chips; from display to ubiquitousness to intelligently connected refrigerators and washing machines; from smart speakers to smart homes and smart cities...AI Smart is the word with the highest repetition rate in this forum. There is only one purpose - making life more convenient.
In recent years, VR and AR have achieved rapid development, and they have taken the lead in major exhibitions. This is also true of the 2017 AVF Forum. From terminal manufacturers to equipment manufacturers, to operators, they all aim at VR/AR technology outlets, combine them with video, games, education, etc., and seize the terminal entrance.
Zhang Mingjun, an augmented reality Chinese CEO, believes that at present, the AR industry is still in its infancy, and domestic and foreign AR startup companies also need to grow in time and space. After two years of market education, technology accumulation and personnel training, the AR industry will also usher in greater development in the new year. Ncam's virtual reality video shooting system uses precision hardware and advanced algorithms to integrate seamlessly with mainstream video and television camera equipment.
In the face of the lack of killer applications, lack of content, and transmission difficulties in the VR field, Yixiu Ideal has begun to break through. According to Motorola, vice president of Ideal Technologies, AR is a new link that brings virtual objects into the user's physical world and enhances perception of the physical world through visual, audio, and touch information. Combined with the concept of the Internet of Things, connecting people and things together can help people make more accurate judgments about what they want to know.
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