As a home appliance that can improve air quality, air purifiers can really improve the quality of life of consumers, but there is always a problem of over-promotion in the domestic net market. Some call themselves "mobile forest oxygen bar", some advertised "the top European brand", some self-proclaimed "professional and efficient", and some claimed to "create green oxygen bar", and even some products directly introduce plants into the purifier, Used to "add fresh air." It is not just a "rich choice" for consumers, but more dazzling and "incomprehensible" for all kinds of gimmicks.
Excessive publicity into ills
The market is booming, and the strong offensive of various brands in propaganda has also brought many troubles to consumers. Various selling points are exaggerating the “hardest hit†of propagating misleading consumption. The purification and sterilization data that are most attractive to consumers are not so standardized. Taking a Japanese brand purifier as an example, the manufacturer said that the formaldehyde reduction rate after use was 94.7%. In fact, this data was measured by a bioanalytical testing center using a purifier for 8 hours in a cubic cubic meter of confined space. The so-called 98% PM2.5 removal rate is also measured in a dedicated "laboratory". Another domestic brand product, the advertising said that the formaldehyde purification rate reached 99.71%, and the data is also measured by a building environmental testing center using a specific test method. According to CCTV's "Weekly Quality Report" report, some of the hot-purifying purifier products on the market have not been able to achieve the purification efficiency of PM2.5 and formaldehyde, especially for the purification ability of formaldehyde. A far cry from the claimed 99% purification effect.
At present, there are no mandatory national standards for air purifier products, so some products implement recommended national standards, while others implement their own corporate standards. The air purifier market has such problems as over-promotion and confusion, mainly because its products do not have uniform mandatory national standards, so the so-called purification performance of different purifier products is basically not comparable, for example, it is also claimed to be formaldehyde purification effect. It can reach 98%. Some purifiers can be reached in an hour or two, while some purifiers take more than ten hours.
Due to the lack of uniform mandatory standards, it is difficult for law enforcement agencies to judge the quality of purifier products. Although it can be proved that some purifier products do not achieve the claimed purification effect according to the national recommended standards, it is difficult to determine these purifier products because the national standards for the main indicators of purification effects of purifiers are not uniform or mandatory. Not qualified.
Smog does not support
Since March 2017, Beijing has had the lowest PM2.5 concentration for 8 months since it was recorded. As of the end of October, the cumulative concentration of PM2.5 in the city was 60 μg/m3, a decrease of 34.8% compared with the same period in 2013. In the past, some regular customers on the list of the cities with the worst air quality have alleviated the pollution level to some extent this year.
This seems to be somewhat inconsistent with our experience and perception. After the winter, due to heating and other reasons, most northern cities will enter the high incidence of smog, and they will not see the blue sky several times a month. The PM2.5 burst table is a daily operation, and the mask is a necessities for life. Even school kindergartens will stop classes.
Relying on the weather and the location, the first batch of players were proud of the spring breeze, not only earned money, but also the reputation of "health guards", fame and fortune. In addition, with the rise of smart homes, air purifiers have become the weapon of the user's "first smart home device." In addition, before the air purifier companies have pressed the selling point on the smog, the propaganda slogans are the same, but suddenly, the weather is not working. For the time being, the blue sky that the masses like to see is indeed a nightmare for empty equipment manufacturers, and its impact on sales is devastating. In the face of the gradually getting better air (at least it looks better), and the “healthy anxiety†that consumers are not so secure, what should the future net manufacturers do?
China's empty net market is still at a very early stage, which is not only reflected in the market share, but also in the understanding and acceptance of products. In the traditional impression of consumers, the empty equipment is smog. If the sky is blue, the air purifier is useless. But in fact, air pollutants are not only PM2.5, but there are still many pollutants in the blue and bright sky. The domestic empty net equipment market still has a long way to go in user education.
Influenza into propaganda
Near the Spring Festival, while the national temperature has dropped again, large-scale epidemic virus flu has begun to wreak havoc. Influenza has a strong seasonal character, and the annual season from November to March is the main season of influenza in China. This year's is even more raging, the pediatrics of major hospitals are full of people, and the number will be waiting for a few hundred in the early morning. When smog could no longer be a selling point, many air purifier manufacturers focused their attention on the recent outbreak of flu.
Some people are happy that some people are jealous. Behind the sorrowful parents, many empty net manufacturers see new business opportunities, and they have added their own empty net brands to the labels of “sterilization and sterilization†and “preventing the fluâ€, hoping to regain this flu. There is some sizzling market that has been left out by consumers.
Baidu "air purifier" "flu" can be seen, many air purifier brands have pushed the text for this, many air purifier products in the promotion will vigorously render the function of disinfection, a brand said "air purification The virus can adsorb the virus attached to the particulate matter on the HEPA filter net, and if the virus does not have a host, it will lose its activity in a short time, and the virus in the air is less, and the probability of infection naturally decreases. less.
Insiders pointed out that most air purifiers only filter bacteria, viruses, dust, etc. in the air and do not kill them. Bacteria and viruses that remain in the air purifier are highly likely to cause secondary pollution if not cleaned. The air purifier can be used as a supplement to the flu, but it must be a high-efficiency HEPA filter loaded with a C-band UV lamp.
Previously, air purifier manufacturers have been betting on the selling point of air purifiers in the smog. As the smog problem eased, manufacturers have suffered from the excessive propaganda. The flu is coming, I hope that the manufacturers of air purifiers will be cautious, less arrogant propaganda, and not misleading consumption.
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