The National Development and Reform Commission issued the "Announcement on Gradually Prohibiting the Import and Sale of Incandescent Lamps for General Lighting." It clearly stated that from October 1, 2012, it gradually banned the import and sale of incandescent lamps for general lighting. Five years later, the use of incandescent lamps was basically complete. Be eliminated.
Incandescent lamps have gradually been eliminated, while energy-saving lamps contain metallic mercury. The environmental pollution of mercury is a problem that cannot be solved by energy-saving lamp enterprises. This attribute determines that it is only a transitional product; the industry believes that the real “dominant†of the future lighting market is LED lighting.
“There are no energy-saving lamp production enterprises in Shanxi, but there are nearly 20 led lighting production enterprises in the province, of which 5 or 6 have considerable strength in the domestic industry. In the future lighting market, Shanxi LED lighting production companies will certainly have their own voice and influence. With the determination of the incandescent lamp elimination roadmap, the development prospects of Shanxi LED lighting production enterprises will become better and better." On November 9, a person in charge of the Resources Development Division of the Shanxi Development and Reform Commission said.
A pattern changed: The three-point situation in the city of Lights is being disintegrated
Looking at the entire global market, there are only three lighting modes: traditional incandescent lamps, energy-saving fluorescent lamps, and LED lighting.
At 4:00 pm on November 7th, in a light fixture shop on the first floor of the Meitehao supermarket on the provincial capital Sanwall Road, an old gentleman asked the owner: “Is there a light bulb to sell?†The owner answered, “The incandescent light bulb has not been sold for a long time. That's too power-consuming, not durable, and now only sells energy-saving lamps and LED lights."
At 10:00 on November 8th, in the Jinxin Boutique Lighting Shop in District B of the old Jinci Decoration City in the old Jinci Road, the reporter used his eyes to “search†for a circle. No incandescent light was found. Huang Kaihua, the boss, pointed to the counter where the energy-saving lamps were placed and told reporters that the store was still selling incandescent lamps, but it was no longer the mainstream lighting product. Incandescent lamps currently only 25 watts to 40 watts, people buy it is generally home, because the price advantage is obvious, an incandescent bulb prices in 1.5 yuan to 2 yuan, as long as the policy allows, there will be a certain amount of consumer groups in the short term.
Huang Kaihua, who has done business for 16 years in Taiyuan, believes that most people are more likely to purchase energy-saving and environmentally-friendly products when they buy light bulbs. Now the lighting market has been quietly changing, incandescent lamps will be banned from sale in stages next year, the market will be played by the main energy-saving lamps, LED lights to play.
“The incandescent lamp is banned from selling, which will make 2012 an important watershed for the domestic lighting industry. We expect that the LED industry will become more standard and more standardized in the shuffle process next year.†November 10, Shanxi Guangyu Semiconductor Lighting Wang Jianjun, Marketing Manager of Shanxi Coslight Co., Ltd. (hereinafter referred to as Shanxi Guangyu) stated that in the five-year period, the long-term existence of the three-point skylight situation in the lighting product market must be broken. In the near future, the stage of the lighting market will gradually be left with two energy-saving lamps and LED lighting. Forces compete on the same stage.
Wang Jianjun told reporters that LED lighting is an important part of the energy conservation and environmental protection industry. With the convening of the 2009 World Climate Conference in Copenhagen, the world has put forward more stringent requirements for energy conservation and emission reduction. As a new type of energy-saving, environmental protection, green, and low-carbon light source, LED meets the sustainable development conditions in China and even the world. It is an irresistible trend to vigorously promote and use new LED light sources. In recent years, the national and local governments have also increased their support for LED companies.
Wang Jianjun said that Shanxi Guangyu was founded in 1988 and now has good performance in the research and development, design, manufacture, sales, and installation of high-power LED light sources and series applications. The company currently has several series of LED lighting products such as road lighting, tunnel lighting, industrial lighting, interior lighting and special lighting. In recent years, the company has obtained ISO9001 quality system certification, ISO14000 environmental system certification, EU CE mandatory certification and ROHS environmental certification.
In Shanxi Province, after many years of market development, large-scale demonstration projects, especially the transformation of high-energy-consuming enterprises, energy-saving system solutions for new projects are all using Shanxi Guangyu's LED products. Representative projects such as Linyi National Grid LED Indoor lighting project.
B market is warm: there are fans in high, middle and low end products.
Shanxi Xiesheng Optoelectronics Technology Co., Ltd. (hereinafter referred to as Shanxi Xiesheng) is located in the high-tech zone of Taiyuan City. The company specializes in the LED semiconductor lighting industry, integrating R&D, production, and sales. LED products currently developed include downlights, fluorescent lamps, and lasers. Lamps, bean gallbladder lights, track lights, etc., no matter which product, its marketing direction is to sell high-end products to high-end people.
“Since 2008, Shanxi Xiesheng has been cooperating with the School of Materials of Taiyuan University of Technology, and the frontier achievements in university teaching and research have been well transformed in the company. This is our advantage. The company’s products are clearly positioned and only high-end, The current marketing idea is based on the Shanxi market, combining indoor and outdoor, and planning for high-end customers such as large-scale factories and urban tunnels as the service targets of the company's products. At present, this positioning is correct and the promotion effect is gradually improving.†November 10 In the morning, Niu Huiping, the company’s chief engineer, told reporters.
Niu Huiping said that the promotion of LED lighting products is difficult, it is difficult in the high price, the price of energy-saving lamps is about 1 yuan per 1 watt, while the price of LED lamps is between 10 yuan and 15 yuan per 1 watt, and the price of outdoor lamps is as high as 1 per watt. About 20 yuan; current LED lighting sales products are generally between 3 watts to 20 watts, which means that the relevant product price range of 30 yuan to 400 yuan. The high investment in scientific research and the high cost of raw materials have caused the high price of the products, which all determine that the company's products must take the high-end route.
Despite the difficulty of promotion, the acceptance of LED lighting products has increased year by year. Up to now, Shanxi Xiesheng has undertaken several provincial-level key projects such as the LED lighting renovation project of Shengya Commercial Building.
“When we promote products to our customers, our staff will carry a power meter with us and conduct a test of any lamp used by the customer on site with the company’s LED lamp. For example, the brightness of our 20-watt LED lamp is equivalent to 60 The brightness of the energy-saving lamp is very obvious, and the energy-saving effect is very obvious. At the same time, another advantage of the LED lamp is that the service life is mostly two years or more.†Niu Huiping said that the customer who used the company’s LED product reflects that the original customer’s electrician needs to be separated by three. Inspecting and repairing light bulbs, electricians are now saving more, and products are still safe for a year and a half.
In July 2010, Gong Shangguo graduated from the School of Materials Science and Engineering of North University of China. In November of that year, he and his classmate founded Taiyuan Shangwei Lighting Technology Co., Ltd. (hereinafter abbreviated as Shang Wei). The company's product positioning is to make low-end LED lighting products.
Gong Shangguo said that the official operating time of the company is less than one year, and the degree of acceptance of products has gradually increased. Xiayuan Trade City and Bafang Trade City are the major customers of Shang Wei, and these customers are employees of the company through normal channels. This year, the interior lighting of Bafang Trade City, located in Qianfeng South Road, the provincial capital, has been reconstructed. A total of nearly 800 LED lights have been installed on the three-story ceiling. “Customers are using 3-watt LED lights, which consumes 3 degrees in 1000 hours. For shopping malls, they use 3 watts of light. They illuminate for 10 hours a day. In 3 months, a lamp is only about 3 degrees. Electricity, this effect is not comparable to energy-saving lamps. More power, high brightness, after-sales in the local, reasonable price, which is the most important reason to impress customers."
C policy has: demonstration enterprises can receive government subsidies
It is understood that in 2008, Shanxi Province carried out LED promotion pilots in city road lighting, hotel commercial buildings and urban residents, promoting a total of 17,000 high-power LED street lamps, 300,000 downlights and bulb lamps, and it is expected to achieve energy savings. 27,000 tons of standard coal. From the promotion of the situation and the actual application of the effect, LED lighting products, although the initial cost of higher prices, but after the government subsidy, all kinds of users to buy LED lights are very active, the actual power-saving effect is very significant.
On the afternoon of November 9th, a person in charge of the Resources Development Division of the Shanxi Provincial Development and Reform Commission told the reporter that “The blind expansion of LED lighting production companies in some cities in the south is different. The growth pace of LED lighting companies in Shanxi has been well-organized. As of now, a rough estimate, the province’s LED There are five or six production companies in China, and there are five or six influential companies in the country. Shanxi Guangyu Semiconductor Lighting Co., Ltd., Shanxi Xiesheng Optoelectronics Technology Co., Ltd., and Shanxi Lebalite Technology Co., Ltd. all have certain strengths. Some companies have had considerable influence and reputation among domestic counterparts. It is expected that Shanxi LED lighting industry will add one or two new faces this year."
The person in charge said that in July 2010, the state formally approved Shanxi Province as the country's only pilot semiconductor lighting (LED) province. The pilot policy adopted by the country as a pilot, through provincial funding subsidies, the province to further expand the scope of promotion of LED lighting products. The support from the government has also helped the development of local LED lighting companies.
The person in charge said that from 2010 to 2015, through subsidies at all levels of government, our province must promote more than 5 million LED lighting products. Large public buildings and office lighting, industrial and mining lighting, commercial lighting, residential lighting, municipal lighting will be an important promotion target for LED lighting products. Promoting LED lighting products through government subsidies is not only an important part of energy saving and emission reduction, but also supports local enterprises to become bigger and stronger, constantly breaking through the bottleneck of core technologies, and striving to get local companies to gain greater initiative and right to speak in the development of their industries. Important measures.
The responsible person stated that, as the mainstream of new-generation efficient lighting products, LED lighting products have a very broad market prospect, provincial-level high-efficiency lighting promotion funds will support key demonstration projects, and further support the healthy development of Shanxi LED lighting product manufacturing enterprises. Form a strong support for the province's efficient lighting promotion project.
"The demonstration enterprises that produce LED lighting products must have a certain scale, such as a registered capital of not less than 5 million yuan (inclusive), and an enterprise asset-liability ratio of no more than 60%. These are all proactive veto conditions." For LED lighting companies For the available subsidy standards, the above-mentioned person in charge simply stated that if the relevant products are awarded municipal public road projects such as city roads, expressway tunnels, and provincial key projects, they will be subsidized at a rate of 30% of the price of the winning bid products; circular economy pilot parks and enterprises, For hotel shopping malls and other lighting application demonstration projects, subsidy is based on 10% of the price of the winning bid.
During the interview, Niu Huiping, chief engineer of Shanxi Xiesheng Optoelectronics Technology Co., Ltd., stated that the current development situation of LED lighting companies is the lack of national standards for related products, the obvious low-level competition in market homogeneity, the unsatisfactory orders, and the increasing acceptance of users. . No matter what stage, every enterprise should strive to seek better growth. With the subsidy of the national and local governments subsidizing the LED lighting product demonstration companies, the icing on the cake will make the pace of development of this emerging industry even more rapid. Strong and powerful.
Incandescent lamps have gradually been eliminated, while energy-saving lamps contain metallic mercury. The environmental pollution of mercury is a problem that cannot be solved by energy-saving lamp enterprises. This attribute determines that it is only a transitional product; the industry believes that the real “dominant†of the future lighting market is LED lighting.
“There are no energy-saving lamp production enterprises in Shanxi, but there are nearly 20 led lighting production enterprises in the province, of which 5 or 6 have considerable strength in the domestic industry. In the future lighting market, Shanxi LED lighting production companies will certainly have their own voice and influence. With the determination of the incandescent lamp elimination roadmap, the development prospects of Shanxi LED lighting production enterprises will become better and better." On November 9, a person in charge of the Resources Development Division of the Shanxi Development and Reform Commission said.
A pattern changed: The three-point situation in the city of Lights is being disintegrated
Looking at the entire global market, there are only three lighting modes: traditional incandescent lamps, energy-saving fluorescent lamps, and LED lighting.
At 4:00 pm on November 7th, in a light fixture shop on the first floor of the Meitehao supermarket on the provincial capital Sanwall Road, an old gentleman asked the owner: “Is there a light bulb to sell?†The owner answered, “The incandescent light bulb has not been sold for a long time. That's too power-consuming, not durable, and now only sells energy-saving lamps and LED lights."
At 10:00 on November 8th, in the Jinxin Boutique Lighting Shop in District B of the old Jinci Decoration City in the old Jinci Road, the reporter used his eyes to “search†for a circle. No incandescent light was found. Huang Kaihua, the boss, pointed to the counter where the energy-saving lamps were placed and told reporters that the store was still selling incandescent lamps, but it was no longer the mainstream lighting product. Incandescent lamps currently only 25 watts to 40 watts, people buy it is generally home, because the price advantage is obvious, an incandescent bulb prices in 1.5 yuan to 2 yuan, as long as the policy allows, there will be a certain amount of consumer groups in the short term.
Huang Kaihua, who has done business for 16 years in Taiyuan, believes that most people are more likely to purchase energy-saving and environmentally-friendly products when they buy light bulbs. Now the lighting market has been quietly changing, incandescent lamps will be banned from sale in stages next year, the market will be played by the main energy-saving lamps, LED lights to play.
“The incandescent lamp is banned from selling, which will make 2012 an important watershed for the domestic lighting industry. We expect that the LED industry will become more standard and more standardized in the shuffle process next year.†November 10, Shanxi Guangyu Semiconductor Lighting Wang Jianjun, Marketing Manager of Shanxi Coslight Co., Ltd. (hereinafter referred to as Shanxi Guangyu) stated that in the five-year period, the long-term existence of the three-point skylight situation in the lighting product market must be broken. In the near future, the stage of the lighting market will gradually be left with two energy-saving lamps and LED lighting. Forces compete on the same stage.
Wang Jianjun told reporters that LED lighting is an important part of the energy conservation and environmental protection industry. With the convening of the 2009 World Climate Conference in Copenhagen, the world has put forward more stringent requirements for energy conservation and emission reduction. As a new type of energy-saving, environmental protection, green, and low-carbon light source, LED meets the sustainable development conditions in China and even the world. It is an irresistible trend to vigorously promote and use new LED light sources. In recent years, the national and local governments have also increased their support for LED companies.
Wang Jianjun said that Shanxi Guangyu was founded in 1988 and now has good performance in the research and development, design, manufacture, sales, and installation of high-power LED light sources and series applications. The company currently has several series of LED lighting products such as road lighting, tunnel lighting, industrial lighting, interior lighting and special lighting. In recent years, the company has obtained ISO9001 quality system certification, ISO14000 environmental system certification, EU CE mandatory certification and ROHS environmental certification.
In Shanxi Province, after many years of market development, large-scale demonstration projects, especially the transformation of high-energy-consuming enterprises, energy-saving system solutions for new projects are all using Shanxi Guangyu's LED products. Representative projects such as Linyi National Grid LED Indoor lighting project.
B market is warm: there are fans in high, middle and low end products.
Shanxi Xiesheng Optoelectronics Technology Co., Ltd. (hereinafter referred to as Shanxi Xiesheng) is located in the high-tech zone of Taiyuan City. The company specializes in the LED semiconductor lighting industry, integrating R&D, production, and sales. LED products currently developed include downlights, fluorescent lamps, and lasers. Lamps, bean gallbladder lights, track lights, etc., no matter which product, its marketing direction is to sell high-end products to high-end people.
“Since 2008, Shanxi Xiesheng has been cooperating with the School of Materials of Taiyuan University of Technology, and the frontier achievements in university teaching and research have been well transformed in the company. This is our advantage. The company’s products are clearly positioned and only high-end, The current marketing idea is based on the Shanxi market, combining indoor and outdoor, and planning for high-end customers such as large-scale factories and urban tunnels as the service targets of the company's products. At present, this positioning is correct and the promotion effect is gradually improving.†November 10 In the morning, Niu Huiping, the company’s chief engineer, told reporters.
Niu Huiping said that the promotion of LED lighting products is difficult, it is difficult in the high price, the price of energy-saving lamps is about 1 yuan per 1 watt, while the price of LED lamps is between 10 yuan and 15 yuan per 1 watt, and the price of outdoor lamps is as high as 1 per watt. About 20 yuan; current LED lighting sales products are generally between 3 watts to 20 watts, which means that the relevant product price range of 30 yuan to 400 yuan. The high investment in scientific research and the high cost of raw materials have caused the high price of the products, which all determine that the company's products must take the high-end route.
Despite the difficulty of promotion, the acceptance of LED lighting products has increased year by year. Up to now, Shanxi Xiesheng has undertaken several provincial-level key projects such as the LED lighting renovation project of Shengya Commercial Building.
“When we promote products to our customers, our staff will carry a power meter with us and conduct a test of any lamp used by the customer on site with the company’s LED lamp. For example, the brightness of our 20-watt LED lamp is equivalent to 60 The brightness of the energy-saving lamp is very obvious, and the energy-saving effect is very obvious. At the same time, another advantage of the LED lamp is that the service life is mostly two years or more.†Niu Huiping said that the customer who used the company’s LED product reflects that the original customer’s electrician needs to be separated by three. Inspecting and repairing light bulbs, electricians are now saving more, and products are still safe for a year and a half.
In July 2010, Gong Shangguo graduated from the School of Materials Science and Engineering of North University of China. In November of that year, he and his classmate founded Taiyuan Shangwei Lighting Technology Co., Ltd. (hereinafter abbreviated as Shang Wei). The company's product positioning is to make low-end LED lighting products.
Gong Shangguo said that the official operating time of the company is less than one year, and the degree of acceptance of products has gradually increased. Xiayuan Trade City and Bafang Trade City are the major customers of Shang Wei, and these customers are employees of the company through normal channels. This year, the interior lighting of Bafang Trade City, located in Qianfeng South Road, the provincial capital, has been reconstructed. A total of nearly 800 LED lights have been installed on the three-story ceiling. “Customers are using 3-watt LED lights, which consumes 3 degrees in 1000 hours. For shopping malls, they use 3 watts of light. They illuminate for 10 hours a day. In 3 months, a lamp is only about 3 degrees. Electricity, this effect is not comparable to energy-saving lamps. More power, high brightness, after-sales in the local, reasonable price, which is the most important reason to impress customers."
C policy has: demonstration enterprises can receive government subsidies
It is understood that in 2008, Shanxi Province carried out LED promotion pilots in city road lighting, hotel commercial buildings and urban residents, promoting a total of 17,000 high-power LED street lamps, 300,000 downlights and bulb lamps, and it is expected to achieve energy savings. 27,000 tons of standard coal. From the promotion of the situation and the actual application of the effect, LED lighting products, although the initial cost of higher prices, but after the government subsidy, all kinds of users to buy LED lights are very active, the actual power-saving effect is very significant.
On the afternoon of November 9th, a person in charge of the Resources Development Division of the Shanxi Provincial Development and Reform Commission told the reporter that “The blind expansion of LED lighting production companies in some cities in the south is different. The growth pace of LED lighting companies in Shanxi has been well-organized. As of now, a rough estimate, the province’s LED There are five or six production companies in China, and there are five or six influential companies in the country. Shanxi Guangyu Semiconductor Lighting Co., Ltd., Shanxi Xiesheng Optoelectronics Technology Co., Ltd., and Shanxi Lebalite Technology Co., Ltd. all have certain strengths. Some companies have had considerable influence and reputation among domestic counterparts. It is expected that Shanxi LED lighting industry will add one or two new faces this year."
The person in charge said that in July 2010, the state formally approved Shanxi Province as the country's only pilot semiconductor lighting (LED) province. The pilot policy adopted by the country as a pilot, through provincial funding subsidies, the province to further expand the scope of promotion of LED lighting products. The support from the government has also helped the development of local LED lighting companies.
The person in charge said that from 2010 to 2015, through subsidies at all levels of government, our province must promote more than 5 million LED lighting products. Large public buildings and office lighting, industrial and mining lighting, commercial lighting, residential lighting, municipal lighting will be an important promotion target for LED lighting products. Promoting LED lighting products through government subsidies is not only an important part of energy saving and emission reduction, but also supports local enterprises to become bigger and stronger, constantly breaking through the bottleneck of core technologies, and striving to get local companies to gain greater initiative and right to speak in the development of their industries. Important measures.
The responsible person stated that, as the mainstream of new-generation efficient lighting products, LED lighting products have a very broad market prospect, provincial-level high-efficiency lighting promotion funds will support key demonstration projects, and further support the healthy development of Shanxi LED lighting product manufacturing enterprises. Form a strong support for the province's efficient lighting promotion project.
"The demonstration enterprises that produce LED lighting products must have a certain scale, such as a registered capital of not less than 5 million yuan (inclusive), and an enterprise asset-liability ratio of no more than 60%. These are all proactive veto conditions." For LED lighting companies For the available subsidy standards, the above-mentioned person in charge simply stated that if the relevant products are awarded municipal public road projects such as city roads, expressway tunnels, and provincial key projects, they will be subsidized at a rate of 30% of the price of the winning bid products; circular economy pilot parks and enterprises, For hotel shopping malls and other lighting application demonstration projects, subsidy is based on 10% of the price of the winning bid.
During the interview, Niu Huiping, chief engineer of Shanxi Xiesheng Optoelectronics Technology Co., Ltd., stated that the current development situation of LED lighting companies is the lack of national standards for related products, the obvious low-level competition in market homogeneity, the unsatisfactory orders, and the increasing acceptance of users. . No matter what stage, every enterprise should strive to seek better growth. With the subsidy of the national and local governments subsidizing the LED lighting product demonstration companies, the icing on the cake will make the pace of development of this emerging industry even more rapid. Strong and powerful.
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