Cross-border Convergence of Consumer Electronics Accelerates Industry Trends

In 2011, the “three-screen fusion” consumer electronics industry empire continued to emerge.

Several years ago, many PC manufacturers, Internet giants such as Apple, Google, Intel, Dell, and Lenovo, which had nothing to do with television, frequently took action to accelerate the layout of the color TV industry and integrate the advantages of software. With its unique advantages in content and service, New economic growth points; and China's top four color TV manufacturers that have become increasingly popular in the “Black Power” market: Hisense, Skyworth, TCL, and Changhong, respectively, are involved in the communications industry, increase their efforts in deployment, and rely on the rapid assembly of the industry chain. In a relatively short period of time, it occupies a certain share of the mobile phone industry.

These industry crocodiles not only developed many industrial chains on the journey of cross-border consumer electronics, but also spared no effort in developing and promoting fusion products. They carry the advantage of setting up their own lives. Through cooperation and innovations such as “App Store Alliance”, Google TV, and “Cloud TV,” they are constantly changing the way people and things are exchanged, and enhancing product integration and information exchange among 3C products. .

The integration of the three networks of China's radio and television networks, the Internet, and the telecommunications network has also contributed to the intelligent development of all this.

Like a smart phone, it has a fully open platform with an operating system. It can install and uninstall software, games, and other programs. Smart TV products that can surf the Internet through network cables and wireless networks have become the main market for many companies in 2011. Upgraded to the core of the intelligent home concept of home appliance product control management and response.

At the Canton Fair that opened on October 14th, Konka, Hisense, TCL, Changhong and other companies have highlighted the latest smart home appliances and their extended interactive network: Changhong Electric has demonstrated the concept of “Smart Home” - powerful The multi-screen smart 3D TV has an interactive network with household appliances such as air conditioners, refrigerators, microwave ovens, etc., and enables unified operation control of smart phones, computers, and other mobile terminals; Haier showcased the "cloud family" and centered on "cloud TV." , to achieve information exchange between computers, mobile phones, and household appliances.

The continuous emergence of new concepts is the need to adapt to the rapid changes in the market. It is also a manifestation of the innovative research and development in the global consumer electronics industry and the sound development of the market.

However, in response to this, industry insiders also issued warnings that Wu Ji, the chairman of the China Electronics Association, needed a certain amount of time to convert from a scientific concept into a technology. Similarly, from the technology to the new industry, it takes a similar period of time. . We should look at the nature through phenomena, identify the development trends of emerging industries scientifically, and carefully select the direction of technology. Only in this way can we seek truth from facts to promote the adjustment and upgrading of the industrial structure.

A decision recently announced by Intel provides a lesson for consumer electronics companies on how to choose "directions."

On October 12, 2011, Intel announced that it would forgo its efforts to enter the TV market because it failed to gain a foothold in the TV chip market.

William Cody Acri, a semiconductor industry analyst at American investment company Williams Financial, said that Intel has not been able to provide the necessary chips to TV makers such as Samsung Electronics and Sony, and that Intel's products have not shown performance in comparison with competitors' products. Big difference.

This is in line with the current market environment: the model of hardware profitability is experiencing an unprecedented test.

Industry statistics show that about 4 million Japanese and 4.5 million U.S. households gave up cable, satellite, or fiber-optic television in 2011, and more and more people are turning their access to information into smart TV products that can be networked.

As an upgrade and replacement of the hardware profit model, the combination of the software platform and continuous service will accommodate new functions for a single color TV product with high reliance, and will attract consumers' attention and promote the development of the color TV industry during the development process. Another foothold.

In the current period, in order to reflect the inevitable trend of cross-border integration of the consumer electronics industry, various industry-related activities in the industry have been successively launched.

The reporter learned from the China Household Electrical Appliances Association that in order to reflect the rapid development of new-generation information technologies and emerging industries such as the Internet of Things, mobile Internet, and location services, the China Household Appliances Expo to be held in Shanghai from March 20th to 23rd, 2012 will be held. Establish a special consumer electronics boutique exhibition. The Consumer Electronics Show will join hands with major consumer electronics brands and showcase home audiovisual, personal electronics, communications, automotive electronics, etc. through the "Digital Interactive Experience Zone", "Smart TV Display Area" and "Home Theater Entertainment Area". Four major categories of products.

Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that on the one hand, the home appliance exposition can display the innovation results of enterprises, promote industrial technology innovation and guide the development direction of products. On the other hand, it also plays a role in guiding consumer trends.

In the current economic environment of weak external demand, unstable exchange rates, rising raw material prices, and rising labor costs, industry players that focus on the “integration” brand can win the attention of consumers through the core of “smart TV”, the future concept of smart home. Improving the market share at home and abroad will become the key to the success of the consumer electronics convergence strategy.

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