Since the launch of the brand war in various production enterprises, local market players are exploring their own brands. The reporter visited the Xiaoshan Commercial City Lighting District and learned that the multi-family merchants in Xiaoshan Commercial City of Hangzhou are preparing for the upgrade of the store. They intend to represent the well-known brands in the industry and focus on the market development of the brand.
Wang Xiaolian, manager of Taihe Guangcheng Commercial City in Hangzhou, told reporters that many manufacturers can't find a good agent, or the merchants can't find a good manufacturer to cooperate. Because of the lack of understanding, the manufacturers are busy doing the next season. In preparation, the merchant is also actively preparing to cooperate with the manufacturer to make corresponding adjustments. Relative to the past, businesses that do not have a brand are slowly getting harder to do. According to Manager Wang, her current task is to expand the facade, upgrade the grade of the facade, find and select famous brands in the industry, and hope that the end of the second half of this year will be no brand. The merchants who have the same ideas as Manager Wang have gradually increased in Hangzhou Xiaoshan Commercial City. They unanimously stated that the “off-season†of brands without brand is particularly obvious at present.
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