Epson projector, the world's largest projector market, has dominated the global market for many years. However, this is the boss in the global market, but in China this is probably the largest market in the future is contained. From 2008 onwards, this boss, who had been in the Chinese market for many years, has been dismounted from Hitachi's Japanese brand Hitachi. And this pull is a few years, according to relevant statistics, in 2011, Hitachi still rushed to occupy the position of the boss of the domestic projection market.
Can become the king of the global projection market, but in recent years has not been able to win in China, the world's largest single market, which makes Epson a bit not very good. In order to reverse the unfavorable situation in China, Epson formulated a series of revival measures since last autumn. First of all, large-scale mass distribution at the product end, launched more than 30 products at one stroke, including 4 3D home projectors, 19 business projectors and 12 education projectors, fully meet the commercial, education, family, several areas of different levels User needs.
In recent years, the reason why Epson was pulled down in the Chinese market was because the Hitachi and other brands in the education industry market seized the limelight and were suppressed. Epson Group Wolves Strategy launched 31 new models of business education, product coverage high, medium and low different grades, is to compete with Hitachi and other brands, and strive to face the main battlefield in the education industry and other confrontation.
According to an industry projection senior analyst, Epson is not only going to teach the market and Hitachi and other brands a higher level, but even the low-end SVGA market and the DLP platform brand to kill. Nowadays, many Japanese brands have almost given up on the SVGA low-end market. It is understood that this year Epson has turned back to push products in the SVGA market. This intention is very clear. It is hoped that Taiwanese brands will compete for low-end markets and expand market share. At present, among all Japanese mainstream projection brands this year, only Epson and NEC have the product-end layout of SVGA. Both of these brands hope to fight sales in China. Therefore, it is reasonable that they and the DLP platform brand have low prices for positive PKs.
With Epson's large-scale revival campaign to be carried out in 2012, it will bring a lot of disruptive changes to the projection market. After all, Epson is the world's largest, but also holds a huge core resources of the entire industry chain. Therefore, its every move will greatly change the trend of China's projection market this year.
Hao Quan, product director of ViewSonic projection, believes that if Epson is going to make efforts in the SVGA market this year, it will cause a new round of price fluctuations, which will not only impact the brand of the Taiwanese brand, but will also provoke the sensitive nerves of another upstream giant TI. To know that SVGA has always been the mainstream of the DLP platform brand camp, and now Epson to be inserted horizontally, TI will be how to deal with, which is to make most of the projection brand is also in a state of wait and see.
In addition, in addition to being very targeted at the product end, Epson also made a big move in the upstream industry chain. As the largest supplier of 3LCD LCD panels, Epson has stopped supplying LCD panel chips to other projection brands in an effort to ensure the supply of its own brands. Judging from other LCD projector products that have recently been listed, ASK, Mitsubishi, and Arto’s new project projectors are based on Sony's BrightEra chip, an inorganic alignment film technology. Epson wants to stand up this year and will carry out large-scale strategic adjustments.
Projection makers said that in 2012, all projection manufacturers are watching and waiting for Epson’s move. Because only he really moves, see the way, other projection manufacturers will see the clues of this year's market, so as to be targeted to layout.
The channel is undergoing major adjustments. To clean up the new channel structure Looking at the development status of the domestic projector market, in today's increasingly homogenous product trend, whoever has a better channel system and stronger channel will be the final decision between the manufacturers. The key to success. Epson, of course, knows the characteristics of this market, and has been constantly adjusting at the channel end since last year.
First of all, in the fall of last year, a part of the low-end projector products were fully taken care of by Digital China, followed by continuous product differentiation. The basic division is that the high-end project projector is handed over to Swissa, and the home projector is a Shanghai Net Court operator. The large and medium-end business education market with a large number of product lines is mainly responsible for Infineon and Digital China. Digital China is the national distributor of economical business education models. Prior to this kind of product distribution, Ying Sijie will mainly sell Epson high-end models. Through this adjustment, it is not difficult to see that Epson's strategic adjustment intentions, with the help of Digital China Throughout the country to improve sales channels, quickly expand the Epson projector sales.
Although these two agents' product lines are clearly divided, due to the serious cross-productivity and homogeneity of the low-end products, Digital China and Infineon will naturally have overlapping conflicts on multiple product ends. In particular, Digital China is a latecomer, apparently taking a slice from the original Infineon responsible bowl, which inevitably makes the latter unpleasant.
According to insiders, Epson's channel action is not limited to the general generation level. In the future, there will be more actions. Including special orders or some targeted projection products, will bypass the general agent level, Epson will own the next level of access to the next channel, and even a direct connection to end-user customers, using a variety of different forms of the channel system. It will not be tied only to the general agent level, because in the eyes of Epson, only by owning more channel resources can it be more pragmatic, and the Epson brand is also a favorable sign for attracting many local agents.
An Epson channel dealer disclosed to reporters in private that in the future, Epson projectors may take the route of their printers, hoping to develop into thousands of agents, and eventually form a system of agents, and the commander-in-chief is Epson himself. If this channel pattern is formed, it is also a revolution in the existing channel system. However, the agent also said that after all, the projector is still a narrow public product, the scale of the volume is not great. It is difficult to achieve a wide range of channels such as office and 3C products in a short time.
"Products, channels, upstream links, etc. are all subject to specific adjustments. Epson's move has indeed made it possible for the industry to see its determination to recapture the Chinese market leader." Epson has already released the wind this year. It wants to sell 350,000 units and regain the throne of the big brother in the projector market.
Judging from the current two months in the past, the entire projection market has not experienced major fluctuations. I believe that from March to April, until the start of the next fiscal year for many brands, the projection giant headed by Epson will bring many changes to the Chinese projection market. Let's wait and see.
Can become the king of the global projection market, but in recent years has not been able to win in China, the world's largest single market, which makes Epson a bit not very good. In order to reverse the unfavorable situation in China, Epson formulated a series of revival measures since last autumn. First of all, large-scale mass distribution at the product end, launched more than 30 products at one stroke, including 4 3D home projectors, 19 business projectors and 12 education projectors, fully meet the commercial, education, family, several areas of different levels User needs.
In recent years, the reason why Epson was pulled down in the Chinese market was because the Hitachi and other brands in the education industry market seized the limelight and were suppressed. Epson Group Wolves Strategy launched 31 new models of business education, product coverage high, medium and low different grades, is to compete with Hitachi and other brands, and strive to face the main battlefield in the education industry and other confrontation.
According to an industry projection senior analyst, Epson is not only going to teach the market and Hitachi and other brands a higher level, but even the low-end SVGA market and the DLP platform brand to kill. Nowadays, many Japanese brands have almost given up on the SVGA low-end market. It is understood that this year Epson has turned back to push products in the SVGA market. This intention is very clear. It is hoped that Taiwanese brands will compete for low-end markets and expand market share. At present, among all Japanese mainstream projection brands this year, only Epson and NEC have the product-end layout of SVGA. Both of these brands hope to fight sales in China. Therefore, it is reasonable that they and the DLP platform brand have low prices for positive PKs.
With Epson's large-scale revival campaign to be carried out in 2012, it will bring a lot of disruptive changes to the projection market. After all, Epson is the world's largest, but also holds a huge core resources of the entire industry chain. Therefore, its every move will greatly change the trend of China's projection market this year.
Hao Quan, product director of ViewSonic projection, believes that if Epson is going to make efforts in the SVGA market this year, it will cause a new round of price fluctuations, which will not only impact the brand of the Taiwanese brand, but will also provoke the sensitive nerves of another upstream giant TI. To know that SVGA has always been the mainstream of the DLP platform brand camp, and now Epson to be inserted horizontally, TI will be how to deal with, which is to make most of the projection brand is also in a state of wait and see.
In addition, in addition to being very targeted at the product end, Epson also made a big move in the upstream industry chain. As the largest supplier of 3LCD LCD panels, Epson has stopped supplying LCD panel chips to other projection brands in an effort to ensure the supply of its own brands. Judging from other LCD projector products that have recently been listed, ASK, Mitsubishi, and Arto’s new project projectors are based on Sony's BrightEra chip, an inorganic alignment film technology. Epson wants to stand up this year and will carry out large-scale strategic adjustments.
Projection makers said that in 2012, all projection manufacturers are watching and waiting for Epson’s move. Because only he really moves, see the way, other projection manufacturers will see the clues of this year's market, so as to be targeted to layout.
The channel is undergoing major adjustments. To clean up the new channel structure Looking at the development status of the domestic projector market, in today's increasingly homogenous product trend, whoever has a better channel system and stronger channel will be the final decision between the manufacturers. The key to success. Epson, of course, knows the characteristics of this market, and has been constantly adjusting at the channel end since last year.
First of all, in the fall of last year, a part of the low-end projector products were fully taken care of by Digital China, followed by continuous product differentiation. The basic division is that the high-end project projector is handed over to Swissa, and the home projector is a Shanghai Net Court operator. The large and medium-end business education market with a large number of product lines is mainly responsible for Infineon and Digital China. Digital China is the national distributor of economical business education models. Prior to this kind of product distribution, Ying Sijie will mainly sell Epson high-end models. Through this adjustment, it is not difficult to see that Epson's strategic adjustment intentions, with the help of Digital China Throughout the country to improve sales channels, quickly expand the Epson projector sales.
Although these two agents' product lines are clearly divided, due to the serious cross-productivity and homogeneity of the low-end products, Digital China and Infineon will naturally have overlapping conflicts on multiple product ends. In particular, Digital China is a latecomer, apparently taking a slice from the original Infineon responsible bowl, which inevitably makes the latter unpleasant.
According to insiders, Epson's channel action is not limited to the general generation level. In the future, there will be more actions. Including special orders or some targeted projection products, will bypass the general agent level, Epson will own the next level of access to the next channel, and even a direct connection to end-user customers, using a variety of different forms of the channel system. It will not be tied only to the general agent level, because in the eyes of Epson, only by owning more channel resources can it be more pragmatic, and the Epson brand is also a favorable sign for attracting many local agents.
An Epson channel dealer disclosed to reporters in private that in the future, Epson projectors may take the route of their printers, hoping to develop into thousands of agents, and eventually form a system of agents, and the commander-in-chief is Epson himself. If this channel pattern is formed, it is also a revolution in the existing channel system. However, the agent also said that after all, the projector is still a narrow public product, the scale of the volume is not great. It is difficult to achieve a wide range of channels such as office and 3C products in a short time.
"Products, channels, upstream links, etc. are all subject to specific adjustments. Epson's move has indeed made it possible for the industry to see its determination to recapture the Chinese market leader." Epson has already released the wind this year. It wants to sell 350,000 units and regain the throne of the big brother in the projector market.
Judging from the current two months in the past, the entire projection market has not experienced major fluctuations. I believe that from March to April, until the start of the next fiscal year for many brands, the projection giant headed by Epson will bring many changes to the Chinese projection market. Let's wait and see.
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