Deconstructing the cross-border "marriage" between home appliance companies and LED lighting

After the delisting of the incandescent lamp was heard, LED's huge cake not only lifted the appetite of most of the traditional enterprises eager to make a transition, but also made many foreign companies unrelated to the company's transformation.羹 羹 羹 羹 羹 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中 当中

The trend of the times has gone from being indifferent to paying attention to being traced back. As early as ten years ago, it can be regarded as the first year for color TV companies to enter the lighting industry. In 2000, TCL Lighting was officially established, setting off the first wave of home appliance companies to enter the lighting industry. By June 2001, Shenzhen Konka Video System Engineering Co., Ltd., a wholly-owned subsidiary of Konka since then, was born. In 2003, the company began to engage in the development and manufacture of LED displays. Later, Skyworth also established a wholly-owned subsidiary, Shenzhen Skyworth Lighting Appliance Co., Ltd.

Some analysts believe that the growing gross margin of the color TV industry has forced the color TV industry to urgently lower its LED lighting industry with high gross margins and huge market space. While making up for the helpless financial statements, it is even more critical to open up the LED middle and lower reaches of the industrial chain and “accumulate strength for regeneration”. Although the TV companies TCL, Skyworth, and Konka, which are also located in Shenzhen, took the lead in entering the LED lighting industry, they laid out more pieces in order to better run and support the color TV industry. Until April of 2008, Skyworth quietly took the shares of LGD Guangzhou LCD module factory at a low cost, and quickly built an integrated production line of LCD module integration. In the same year, the design and production line of Konka LED backlights will be reported in the city of Kunshan, Jiangsu Province, and the LED upstream layout will be promoted.

On September 22, 2009, the six ministries and commissions issued a document entitled Development and Reform of Central Bank [2009] No. 2441, namely, “Opinions on the Development of Semiconductor Lighting Energy-saving Industry”. The papers of the six ministries and commissions of the country stirred up the entire LED lighting industry. What is more crucial is that the Ministry of Science and Technology has also included the “National Semiconductor Lighting Project” in the “Eleventh Five-Year Plan” technology development plan. In the light of the favorable environment of LED lighting industry, it also forced TV companies to experience the process from indifferent to square and then to LED lighting industry.

The combination of self-constructed companies and capital operations is very different from that in 2000. Color TV companies have invested heavily in the previously unattractive LED lighting industry and have adopted a combination of self-built companies and capital operations. This strongly supports a conjecture. : This industry is not only profitable, but also can avoid capital flight to a certain extent, making the main business of TV companies more powerful.

Konka once invested in Ruifeng Optoelectronics at a lower cost in late 2009 and achieved a strong alliance through its respective advantages in different nodes of the industrial chain. This is also categorized as a typical case in which color TV companies are involved in LED lighting industry to implement capital operations. From the probing period of Konka Video Communications to the construction of the Kunshan module base, to strategic investment in Ruifeng Optoelectronics and Bioray Optoelectronics. In this fast-growing LED era, Konka has taken the lead in completing the entire chain construction of the LED industry from LED epitaxial wafers to chips, from packaging to modules, from outdoor displays to LCD TVs.

Similar to Konka, Skyworth and TCL have established their wholly-owned subsidiaries and built their own production bases. They also use the form of equity participation or joint ventures to achieve direct control of the upper reaches of the LED industry chain. Zhang Yanlin, research director of China Investment Consulting Co., Ltd., once stated that if the domestic leading LED packaging companies want to achieve efficient development, they must rely on capital market forces to acquire mergers and acquisitions to carry out horizontal and vertical vertical integration.

Conclusion:

Home appliance industry into the LED lighting industry, is "interleave like every other mountain" or "foreign monks will read the Bible"? The baptism over time will prove everything. Judging from the current situation, well-funded home appliance companies have become a part of the LED lighting industry, and the previous money-making games are still worthwhile. However, in the long-term sustainable development of this industry, there is no doubt that we must return to have a strong technical strength.

Home appliance companies have opened the LED field and have all experienced indifference, attention and attention. The current “core technology” bottleneck may not be the same, but also companies only jumped out of experience to ignore the square to pay attention to the vicious circle, invest more in core technology research and development, LED products can be as widely accepted as home appliances, home appliances companies also Only then can we open up new horizons when we step into the new field of LEDs.