Water Purifier Industry Development Trend Forecast

Domestic water purifiers (equipment) are the best choice for solving water pollution, and there is a huge potential market in our country. In terms of product functions, water purifiers (equipment) are environmentally friendly products that are directly related to people's health. With the gradual increase in people's consumption level and health awareness, water purifiers will become essential for residents' lives, like refrigerators and air conditioners. .

Water purifiers (equipment) may eventually replace water dispensers. In recent years, more and more homes and businesses have chosen bottled water and drinking fountains as their daily source of reference. The market for related products was once very hot. However, as unsafe issues such as secondary pollution have been exposed frequently, consumers have begun to worry about bottled water and drinking fountains. Some experts predict that water purifiers (equipment) as a beneficial supplement to bottled water and drinking fountains may eventually replace the currently widely used drinking fountains and become an important method for improving drinking water quality.

There is huge room for market development. Although the entire water purifier (equipment) industry is still in its infancy, with the continuous improvement of people’s health awareness and purchasing power, the market for water purifiers is very large, and at least a billion yuan of profit space is included each year. Relevant statistics show that in 2004, China's market capacity for water purifiers (equipment) was 25 million units, and in 2005, it increased to 33 million units. At this rate of increase, the market capacity in 2007 will be approximately 57.5 million units, which is expected to exceed 80 million units in 2008.

The improvement of the quality of water purifier (equipment) products is imperative. The technical upgrading of the water purifier (equipment) product is very rapid, and its function is improving day by day. However, in the Chinese market, the situation is somewhat different. Compared with developed countries, water purifier (equipment) manufacturers are not only blind in terms of technology and marketing because of the short time for water purifiers (equipment) products to be listed in China. In the domestic market, there are few domestic brands with quality assurance. Due to the low barriers to entry for the production of water purifiers (equipment), coupled with the stimulation of profits, many small industries can be put into production directly, making current water purifier (equipment) products market have many problems. In order to win market share, the price paid for it is the quality of the product as the price of the market falls. Many small manufacturers lack the ability to introduce new technologies and the ability to innovate independently. They just blindly counterfeit the quality of water purifiers (equipment) produced, but they are still sold in the market. Improving product quality is the key to the healthy development of the water purifier (equipment) market in China. Given the current mixed situation in the market, this move is imperative. With the promulgation of various standards in the industry, some manufacturers will be eliminated by the market mechanism.

The development of the water purifier (equipment) industry requires the establishment of a product certification system. According to industry analysts, the water purifier (equipment) product is a composite industry that involves multiple areas such as water quality hygiene, chemical medicine, and machinery manufacturing. At present, although many associations under the ministries of the Ministry of Health, the Ministry of Construction, and the Ministry of Science and Technology are engaged in active work in this industry, they are relatively fragmented and have not formed a system. In addition, the technical content of water purifier (equipment) products is high, and it is difficult for general consumers and organization buyers to have the knowledge to identify their advantages and disadvantages. Moreover, under the premise that the market order in China still needs to be improved, consumers do not believe in the company's selection and declaration. Choose products produced by companies with high spleen and reputation, or certify water purifiers (equipment) products through authoritative certification bodies, and announce to the public that consumers have a reliable basis for purchasing quality products. .

In 2007 and beyond, the brand competition in the water purifier (equipment) market will further intensify. 2006 was a “watershed” for the fission of China's water appliance market. According to data from Mo Market Research Corporation, with the increase in the investment in water appliances by international appliance brands and domestic appliance giants, the concentration of water appliances brands has been further increased and the brand elimination rate has exceeded 60%. Relevant sources pointed out that the reshuffle of the water appliance market is in full swing, and the brand will become the most important weapon in the decisive market. Whoever has a strong brand, whoever has the right to speak, will be able to compete in the fierce market competition. The market for water purifiers (equipment) in China is rising. As the market matures, the development speed of water purifiers (equipment) will also accelerate, and the market scale will also show explosive growth.