The movie "Top Player" is being released. The opening scene is the scene of the drone to take delivery. In addition to the delivery, the drone in the movie can be bound to the bomb, and the face can be matched with the help of the smart camera. Accurate recognition with images. The application of these scenes was in 2045, and it is still difficult to realize the scenes in these movies due to various problems such as battery life. However, in recent years, the scope of application of drones has been expanding, and it has been involved in the fields of film and television photography, agricultural farming, logistics, and delivery.
However, in the seemingly broad drone market, the development of the company is not satisfactory. According to the "2018-2023 China UAV Industry Market Demand Forecast and Investment Strategy Planning Analysis Report" released by the Prospective Industry Research Institute, there are about 200 UAV companies in China, but there are less than 10 core technologies. Most enterprises do not have the ability to independently research and develop, and more are just assembling the drones.
2015 was the peak period of the drone financing market, and a year later it ushered in industry reshuffle. Although the drone market has passed, the company is still eager to move. Today, the drone industry is still a hot spot in the market. As an "Apple" in the drone industry, is Dajiang really invincible in the drone market?
Is the Dajiang drone that once swept the army a thousand troops still the original king?
Recently, the “bidding financing†incident in Dajiang has been raging, and many investors are disgusted with this behavior. They believe that this kind of investment will disrupt the market and undermine market rules, but some investors say that this is Dajiang’s independence. The arrogance of the beast, and this is also the act of good money to expel bad money. However, it is undeniable that Dajiang has once again pushed the drones to the hot spot through this financing.
At one time, 3DRoboTIcs was the biggest threat to Dajiang in the field of consumer drones. In 2015, it launched the “Dajiang Elf Killer Solo†for the “Elves†of Dajiang. However, two years later, 3DRoboTIcs will be unable to do anything. In order not to be eliminated by the market, we can only choose to cooperate with Dajiang. In the drone market, there are quite a few entries, but there are few successful companies like Dajiang. In the fierce market competition, there are enterprises that are smash hit but eventually disappear, such as Lily drones; companies that have difficulty in moving forward and choose to "hold thighs", such as 3DRoboTIcs accept the "Zhaoan" of Dajiang.
However, as the “overlord†in the field of drones, the development of Dajiang is not unimpeded, although it is still unmatched in the consumer market, but in the enterprise market, such as security, education, police and other fields. The influence is far less than the consumer market. Some enterprises that have been hard to rise due to suppression by Dajiang have gradually become the hegemons in other sub-sectors, posing a threat to Dajiang. For example, Parrot has a more important position in the education industry than Dajiang.
In 2012, Dajiang pioneered the era of consumer-grade drones. In Xinjiang, which stands at the commanding heights of the market, although it has a market share of more than 70%, it is a veritable national enterprise, but the development in recent years does not seem to be smooth.
As a result, capital was cold, and in the second half of 2016, drone financing fell. According to relevant data, there were 13 total financing of USD 106 million in Q2 in 2016. By the third quarter, the total amount of 13 financings was only US$ 55 million, and the financing amount shrank by nearly half. The UAV market as a whole was in a downturn, Dajiang How much has been affected.
Secondly, in 2017, affected by “Black Flyingâ€, DJI’s drones were affected and domestic sales declined. The "Black Flying" incident made the drones become the target of public criticism, and the big Xinjiang that sat in the first position of the drone was even more affected.
According to the data released by the market research organization IDC, in 2016, the DJI drones suffered from Waterloo and the market share was seriously shrunk. During this time, zero-degree intelligence became the biggest winner, and the market share increased by 24.3%. For a time, Zero-Intelligence became the strongest opponent in the UAV market.
The drone market is very lively, and it’s really busy.
According to the "2018-2023 China UAV Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" released by Prospective Industry Research Institute, the top three in China's drone market are Dajiang, Zero Intelligence, and Parrot. Among them, Dajiang's market share accounted for 52%, while zero-degree intelligence control accounted for 24.3%. It seems that there is not much left in the market for drones.
In fact, the drone market is not as spoiled as we imagined, and there are very few successful companies. Such as mini drone Zano, SkyeOrbit drone, Lily drone, etc., when they first entered the market, they were once optimistic about the market, and the initial development trend is also good, but in less than two years, they all left the market... There are not a few companies that are short-lived like this.
Of course, in addition to these rapidly blushing and fast “dead†companies, there are still some companies still struggling in the market under the “high pressure†of Dajiang, but the road to development is still uneven. Due to poor market performance, Zero Intelligence has made large-scale layoffs during the 2017 year. In addition to zero-degree intelligence control, Yihang has also joined the layoffs.
In the drone market, there are quite a few companies that are running into the market. The initial market development is still good, but the problems will follow. Whether it is bankruptcy or substantial layoffs, this is a warning issued by the drone market. In a seemingly bustling market, the bubble is getting bigger and bigger, which means it is not far from the bubble.
First, in the market, consumer-grade UAVs for aerial photography and entertainment occupy a dominant position. According to the data from the reference observation and research world, "2018-2024 China UAV Industry Market Development Demand Survey and Investment Business Opportunity Analysis and Forecast Report" is available. The market share of consumer drones accounted for 94%, and the market entered the Red Sea period. However, consumer drones have limited usage scenarios, high single-use costs, poor user experience, and low profitability for businesses.
In addition, in order to be more beautiful and convenient to carry on the exterior, the company has continuously reduced the size of the drone, but this has brought problems such as short battery life and low stability.
Secondly, the frequent occurrence of bombings is a common problem in the drone market. Dangerous accidents occurred in Dajiang, Zero Intelligence, Parrot, and Xiaomi, which were caused by imperfect technology. There is also the strengthening of policy supervision, and to a certain extent, the drone market has also been affected.
The "myth" is broken, and the consumer-grade market has become a cage for the UAV in Dajiang?
The vitality and broad development prospects of the industry have attracted many giants such as Tencent, Amazon, Google and Samsung. But when it comes to drones, it’s not the brands that these giants have created, but the Dajiang drones. However, Dajiang, which is regarded as the "myth" of the industry, has many helplessness in the market.
On the one hand, Dajiang pays too much attention to the consumer market, and it is not enough to grasp the enterprise-level market with greater development space and more potential. In 2016, Dajiang’s consumer-grade UAV revenue accounted for 80% of total revenue, and industrial drones accounted for 20%. In 2017, consumer-grade UAVs accounted for 85% of total revenue, industrial-grade drones. Only 15%. Nowadays, the enterprise-level market is booming. The layout of the enterprise-level market in Dajiang is not enough. The revenue of the company is declining year by year. The opportunity for other companies to get ahead of the game will threaten their status.
On the other hand, Mu Xiu Yu Lin, the wind will destroy it. DJI UAV is currently in this state. Its consumer-grade UAVs have a market share of more than 70%, which is a veritable giant in the industry. However, the problem facing DJI in recent days is the slow development of the consumer market. Dajiang is about to reach the ceiling in the consumer drone market and it is difficult to continue to develop. Under this circumstance, some companies are waiting for opportunities and want to grab market share from Dajiang.
The market will hold the Xinjiang too high, so that it will be magnified when it has a problem, and it will suffer from the market. In the event of a drone accident, the market will also pull out Xinjiang to "block the gun", as was the case with the "black fly" incident that occurred before.
Technology + enterprise-level market will become the key to opening up a new "land" in Dajiang?
There are only a handful of companies that can truly stand in the drone market. As a representative of the industry, Dajiang has made it difficult to break through in the consumer market. To maintain its status as a king, it is necessary to open up a new path.
First of all, when the consumer market is about to have a way to go, entering the enterprise market is the clearest choice for Dajiang. Relevant data show that the penetration rate of plant protection drones in rural areas is less than 2%, while China alone has less than 2 billion mu of cultivated land and has a large development space. Feifei saw this market, decisively shot, and fully entered the field of plant protection drones, and achieved good results. In the enterprise-level market, in addition to the plant protection drone market, there are also areas such as take-away and logistics, which are worthy of further investigation.
At present, the income of Dajiang in the enterprise-level market is not balanced with that of the consumer-grade market, while the enterprise-level market is not only in plant protection, but also in security, mining, and logistics. Therefore, in addition to the field of agriculture, Dajiang can vigorously develop into these areas, focusing on the enterprise-level market. Recently, Dajiang and Microsoft have reached a strategic cooperation, artificial intelligence technology is crucial to promote the development of enterprise-class drones. From a general perspective, this is also a transformation of the company from selling hardware to selling services.
Moreover, in the drone market, the most important solution is product safety and battery life. Due to the lack of technical aspects, the bombing incidents frequently occurred. Moreover, the endurance problem has always been a major pain point for drones. The flight time of the aerial camera is about 25 minutes. The flight time of the plant protection drone is shorter, only about 10 minutes. A plant protection drone basically has 10 batteries, and the price of each battery is about 1,000 yuan. The experience brought about by high usage costs does not satisfy users.
In order to realize the delivery of drones, drones and other movies, the most important thing is to improve the technical capabilities. Judging from the current market situation, if it is guaranteed in terms of product safety, stability and endurance, the company has a “passport†that can be applied in more fields and is recognized by the market.
Whether it is a consumer market or an enterprise-level market, if Dali wants to maintain its dominance, it needs to be cautious. Because of the high rankings, many people are concerned, and a little carelessness will be pulled down the altar. The success of Dajiang in the consumer market is not necessary to say, but in the case of protecting the consumer market share, how to improve the enterprise market share is a problem that Dajiang needs to solve. Improve technical capabilities, launch high-quality products that can operate for a long time, and fully deploy the enterprise-level market. In addition to plant protection drones, the application range will be radiated to logistics, take-out, security and other fields. Only then can Dajiang stand The land of defeat.
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