The rectification of the “unlimited†package promotion activities by the three major telecom operators began to fall.
On June 11, China Telecom, China Mobile and China Unicom announced the self-examination and rectification measures for non-standard behaviors in the “unlimited†package promotion.
Among them, China Telecom said that in order to implement the “speed-up and fee reduction†policy and meet the rapidly growing traffic demand of users, China Telecom has launched an “unlimited traffic†package, which greatly reduces the unit price of traffic and provides users with more benefits and choices. This type of package is characterized by “no limit traffic, speed reductionâ€: there is no upper limit for the total traffic that users can use per month; “speed reduction†is mainly based on the general rules of international operators, taking into account user traffic requirements, mobile networks. The fairness of capacity and network usage.
China Telecom said that in the process of promoting the above-mentioned packages, there was a problem of propaganda and non-standardization.
"According to the requirements of the Ministry of Industry and Information Technology, we have fully initiated the self-examination and rectification work of various business units, focusing on the following aspects: First, it is required to further conspicuously express the 'speed reduction' clause; second, it is required to further standardize all sales and customer service. The channel clearly indicates to the user the 'speed reduction' clause; the third is to further improve the tariff publicity, user traffic usage notification and reminder services.†China Telecom said that it sincerely welcomes users and the community to supervise and criticize its work.
China Mobile's response is similar to that of China Telecom. It also said that according to the requirements of the Ministry of Industry and Information Technology, the company has recently started the self-examination and rectification of its subsidiaries, with the following key points:
First, it is required to further standardize the package containing traffic promotion. For the package that adopts the “unlimited traffic, speed reduction†rule, the terms “maximum speed limit†are clearly stated in the media publicity materials;
Second, it is required to further standardize sales and customer service channels, and to express relevant speed limit terms to users in the process of package sales and customer service;
Third, it is required to further improve the tariff publicity, user traffic usage notification and reminder services.
According to China Mobile, in order to implement the national “speed-up and fee reduction†policy and meet the rapidly growing traffic demand of users, China Mobile has recently launched “Everyone Usesâ€, “Mobile King Card†and “Global Access Programâ€. A series of large flow packages. In some of the large-flow packages that it launched, the rule of “no limit traffic, speed reduction†is adopted: there is no upper limit for the total traffic that users can use per month; when the monthly traffic of users reaches a certain amount, network access The rate drops automatically.
In the evening, China Unicom also issued relevant self-inspection and rectification measures.
Unicom said that according to the requirements of the Ministry of Industry and Information Technology, China Unicom has fully initiated the self-examination and rectification of business units at all levels to ensure that users are clearly informed in package promotion, tariff disclosure, and business documents. The key points include the following aspects: First, standardize the in-stream traffic promotion of each package product, comprehensively check the irregular behaviors in the promotion of large-flow packages; second, standardize the sales and service channels, and display the behavior to users in a conspicuous position. Tips for the flow rate and rate of the package, etc.; third, further improve the package design, standardize the tariff publicity, user traffic usage notification and reminder services, and effectively improve the service level.
In response to the propaganda issues such as the “unlimited†package confinement restrictions of telecom operators, the Ministry of Industry and Information Technology held a meeting on June 7 to require basic telecommunications companies to regulate the “unlimited†package promotion behavior. The Ministry of Industry and Information Technology clearly stated the relevant requirements:
First, companies are required to raise their awareness. We must conscientiously implement the spirit of the 19th National Congress of the Communist Party of China, adhere to the development thinking of the people as the center, and in the process of providing business services, always proceed from the perspective of user needs, further enhance the sense of service, and effectively enhance the sense of user satisfaction.
The second is to require enterprises to regulate publicity. It is necessary to attach great importance to the problems existing in the current "unlimited" package promotion. The whole industry immediately carries out self-examination work, and effectively regulates the promotion and promotion behavior of such packages. It is not allowed to exaggerate publicity, and the restrictions should be marked.
The third is to ask companies to make a difference. To further standardize business operations, marketing and propaganda should be true and accurate, and the price should be clearly priced. The restrictive conditions of the tariff plan and the validity period should be fulfilled by the user. It is not necessary to exaggerate or confuse the preferential margin to ensure users. Clearly understand consumption.
The fourth is to require enterprises to strengthen services. It is necessary to further deepen the structural reform of the supply side, improve the package design, attach importance to the user experience, explore the tariff model that more closely meets the user's needs, strengthen the tariff publicity, improve the user traffic notification and reminder service, and effectively improve the service level.
At the meeting, the three basic telecommunications companies all said that they would strictly implement the requirements of the meeting, immediately carry out self-examination, standardize the propaganda and business operations, and ensure that users clearly understand consumption.
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