With the revolutionary technology such as artificial intelligence and TV grafting, and the arrival of the first batch of LCD TV replacement, the color TV industry, which is suffering from the stock market, is expected to usher in a new growth point. Recently, the reporter surveyed the market and learned that the demand for color TV is experiencing a recovery growth, and the major color TV giants have taken advantage of innovation to compete for the replacement market.
LCD TV to update node
With the rise of the middle class's spending power, color TVs are ushered in a wave of new generations, and smart TVs and high-definition TVs are favored. Users' use of color TVs has gradually changed from "watching TV" to "using TV."
At the recent new product tour of Konka Art TV held at Shenzhen Konka R&D Building, Konka staff revealed to reporters that in 2018, the first batch of LCD TVs replaced the climax, and the demand side showed a recovery growth.
The reporter learned that color TV from the black and white TV to the CRT era, and then evolved into the LCD TV era, every revolutionary technology upgrade has brought about the rapid development of the color TV industry, from 1993 to 2000 is the development of TFT-LCD In the period, after 1998, we began to develop high-resolution, large-screen LCD projection TVs. In the following 10 years, LCD TVs have gradually replaced CRT TVs as the mainstream. However, with the full demand for color TVs and the lack of revolutionary technology, the overall size of the color TV market has declined since 2013, or it has remained stable or repeatedly fluctuating, and the color TV industry has entered the stock market from the incremental market.
With the advent of the era of artificial intelligence and the launch of OLED TVs, LCD TVs have officially entered the node of replacement.
Color TV giants strive to innovate and compete for the market
Entering the peak season of sales in April, the color TV giants took advantage of innovation to compete for the market.
Konka Multimedia has seized the TV replacement tide market with its two new products, A2 Art TV and A1C Opera TV. The Konka A2 is equipped with the latest artificial intelligence system, which uses a DNA speech recognition engine and one-to-one service users. The first feeling of A2 Art TV is just like a piece of glass. It uses high-strength tempered art glass as the front and rear substrates. It is manufactured with a full-fit integrated package. It is visually realized while providing high-strength protection to the LCD screen itself. A true full screen. The new TV does not require a remote control, directly calling "Xiaokang Xiaokang", you can wake up TV to listen to songs, play games, watch TV and so on. A2 TV can also communicate with smart homes, and can control curtains, air conditioners, TVs, etc., and easily play smart life.
Skyworth recently released the new MAX TV series AI TV Q5A, equipped with the latest AI chip independently developed by Skyworth, with artificial intelligence quality adjustment function, combined with AI voice, AI system, etc., even before the business trip by voice inquiry TV Weather, clothes and other information.
The reporter recently learned that consumers will generally consider more intelligent and higher-value TVs when replacing home color TVs. Whether to connect WiFi, screen size, and sound effects are the key points.
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