On May 23, the 2018 China Refrigeration Industry Summit Forum was held in Beijing. During the conference, the "Storage Fresh-keeping Use Collection" was released.
After the peak of the market in 2013, the refrigerator industry entered a sideways adjustment channel. From 2014 to 2016, the amount of volume fell for three consecutive years. However, in 2017, the refrigerator market ushered in a long-lost turn. Avi Cloud (AVC) omnichannel data shows that in 2017, the national retail sales of refrigerators was 33.76 million units, down 0.6% year-on-year, and retail sales was 93.9 billion yuan, up 3.9% year-on-year. This is the first time in the past four years, the retail sales of the refrigerator market has achieved positive growth for the first time. In 2018, the refrigerator market continued its steady growth. In the first four months of 2018, the retail volume of the Chinese refrigerator market was 9.2 million units, a slight decrease of 3.2% year-on-year, and the retail sales amounted to 28.1 billion yuan, a year-on-year increase of 5.0%. Refrigerator companies are cautiously optimistic about the 2018 refrigerator market.
Faced with the increasing concentration of industry brands year after year, many refrigerator companies believe that the refrigerator industry has developed to the final stage. Focusing on endogenous growth and improving comprehensive strength will be a long-term competitive strategy for enterprises. In this regard, Wang Lei, vice chairman of the China Household Electrical Appliances Association, pointed out that there are still many uncertain factors in the refrigerator market in 2018. The more the period of industry development is, the more it needs to speed up the pace of transformation and upgrading, by improving product strength and added value. Participate in market competition and meet different consumer demand preferences through differentiated functions and designs, so that it is possible to maintain a dominant position in market competition.
Relevant research conducted by the event organizers pointed out that refrigerator companies unanimously believe that consumption upgrades have led to the optimization of product structure has become the most important driving force for the development of the refrigerator industry at present, and high-end refrigerator products such as health preservation have continued to sell well.
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