In the first half of 2011, the smart phone market changed rapidly, and the industrial ecology has also undergone great changes. The only thing that remains unchanged is the rapid growth rate. Four major trends in the second half of 2011:
1. Whether smart phones replace other consumer electronics products. Handheld devices such as smart phones and tablet computers have become the mainstream trend in the post-PC era and will continue for some time.
Due to the rapid rise of multi-functional products such as tablet PCs and smart phones, traditional single-function consumer electronic products have been threatened. In the past few years, the hardware functions of smart phones have gradually strengthened and continuously integrated. Versatile, this type of product has had a major impact on the consumer electronics market. At the beginning of 2011 when the Internet giant Cisco announced that it would terminate its Flip handheld camera product unit, many industry analysts and observers believe that smart phones have better photography capabilities is one of the reasons that led Cisco to make this decision. .
In the past few years, with the gradual enhancement of the hardware capabilities of smart phones and the continuous integration of more functions, such products have had a major impact on the consumer electronics market.
In the second quarter of 2011, global smartphone shipments continued to grow by 76% (100 million units) compared to the same period of 2010. Although the global economy is full of uncertainties, it is due to economically developed regions such as the United States, Japan, and Western Europe. The functional mobile phone users are rapidly turning to smart phone products, market research agency IHSiSuppli pointed out that from 2010 to 2015, the combined annual growth rate (CAGR) of smart phone and tablet PC shipments can reach 28.5% and 72.1 respectively. %, but at the same time sales of portable navigation devices (PNDs), portable multimedia players (PMPs), MP3 players, and digital cameras are mostly declining or only flat. As the capabilities of smart phones have grown, the shipment of single-function products such as MP3 players and digital cameras may be blocked by 2015.
The sales volume of products including portable satellite navigation devices (PND), portable multimedia players (PMP), MP3 players, and digital cameras may be attenuated or flat due to the popularity of smart phones.
The trend for another smart phone, like the Swiss Army Knife, to replace various consumer electronics devices, can be seen in a statistics release released in April 2011 by the digital photo sharing service Flickr, which shows that the most recent photos uploaded to Flickr are used. Photographed by the Nikon D90 digital camera, but it is estimated that the Apple iPhone 4 will surpass the Nikon D90 soon to become the most popular camera on the Flickr website. Although as early as 2009, the iPhone had defeated CanonEOS DigitalRebelXTi to become the most popular camera on Flickr, but at that time iPhone's classification was included in the statistics by iPhone, iPhone3G and iPhone3GS. This year, the iPhone4 can create such a good result. The fact that smart phones (especially the iPhone 4) have gradually become the mainstream tool for still photography is an undeniable fact. In addition, taking the tablet computer as an example, the Apple iPad still dominates, and this type of tablet computer device has brought more pressure to the traditional single-function electronic device: the tablet computer can also function as an e-book reader, music, and video playback. It can also be a game console, PND navigator, and digital camera.
The data shows that the photos currently uploaded to Flickr were taken at most using a Nikon D90 digital camera, but it is expected that Apple iPhone 4 will surpass Nikon D90 and become the most popular camera on the Flickr site in the near future.
When multi-functional electronic devices succeed in the market, they are often hurt at the expense of certain single-function products. However, this also means that these multi-functional products are becoming the mainstream of the consumer electronics industry. In many cases, users can use Switch to using a single multifunction device for more functionality and convenience while saving money, says Jordan Selburn, chief consumer market analyst at IHSiSuppli. IHSiSuppli estimates that the annual shipment of tablet PCs will reach 262.1 million units by 2015. By then, the shipment of smartphones will grow from 294.3 million units in 2010 to over 1 billion units. In contrast, the annual shipments of traditional global PMP/MP3 players will drop from 181.0 million units in 2010 to 126.8 million units, which is to say that the end of the “MP3 era†has been announced.
2. Can Samsung take the throne of the smart phone king? Who is the biggest smart phone brand in the second quarter of 2011? At present, there are still no conclusions from all walks of life, but it is certain that the single-season shipments of smart phones from Nokia, Apple and SAMSUNG are already very close. The new king of smart phones will be born in the second half of 2011.
In the second quarter of April to June this year, iPhone sales caught up with smart phone giant NOKIA in the past 10 years, sales reached 20.34 million (contribution revenue of 13.3 billion US dollars), did not receive any product Enter the end of life effect. After Apple, SAMSUNG also caught up with NOKIA's long-term leading position in the global smart market. In just over a year, South Korean electronics giant SAMSUNG’s share in the smart phone market rose from 5% to 17.5%. (Season shipments ranged between 18 million and 21 million, but SAMSUNG declined to provide detailed figures), while NOKIA's market share declined from 38.1% to 15.2%. In contrast, because NOKIA's products equipped with Symbian^3 system are less competitive, they want to recapture the throne of smart phones, and it is not possible to wait until a large number of WP7Mango products are shipped.
Relying on the complete Android operating system product line, SAMSUNG will recapture the “Android One Brother†throne from HTC in the second quarter of this year.
In the past two years, SAMSUNG smart phone shipments have seen explosive growth, while Apple has maintained a steady growth rate, which is mainly related to the rapid growth of Android system market share. Although Apple iPhone is the focus of media attention, but the fastest growing is still the little green Android operating system! Market research firm IDC predicts that smart phone shipments in 2011 will reach 450 million (2010 shipments will be 303 million), of which 39.5% will be Android-powered products, while the iPhone’s market share will be only 15.7%. . In June 2011, the number of newly launched Android devices reached 550,000, of which more than 200,000 came from SAMSUNG. On the other hand, only 210,000 iPhone smart phones were launched every day.
In fact, in the first quarter of this year, SAMSUNG smart phone shipments are still in the fourth place among all brands. In the second quarter, they will recapture the “Android†brother's throne from HTC. ShinHong-Kyun, president of SAMSUNG Mobile Communications Division, set the goal of selling 50 million smart phones at the beginning of the year. At that time, the figure looked radical, but it considered the sale of SAMSUNG smartphones for the second quarter of the year. With nearly 20 million units, the aforementioned target may be completed early in the third quarter.
3. The future of the global smart phone brand leader will see the Apple and SAMSUNG performances different from MOTO and HTC's "sea tactics." SAMSUNG chose the same "concentrated resources to fight the main models" as the imaginary enemy Apple. Strategy. In the third quarter of last year, SAMSUNG released the flagship model SAMSUNGGALAXYSi9000 equipped with the Android system to the global market. This was seen by its peers as "SAMSUNG's gambling in the smart phone market" has created a great success! Since the SAMSUNG GALAXY Si9000 went on the market, its monthly global sales volume has remained at more than 1.4 million units. On January 6 this year, SAMSUNG confirmed that the global sales volume of the SAMSUNG GALAXY Si9000 smart phone has exceeded the milestone of 10 million, becoming an exception to 2010. The single smart phone product with the highest sales volume outside the product. The performance of SAMSUNG in the previous quarter was like a breakthrough. The availability of SAMSUNG GALAXYSIIi9100 was outstanding. The flagship model SAMSUNG GAL AXYSIIi9100 has accumulated more than 3 million units in 55 days in Europe and Asia. The industry believes that if SAMSUNG GAL AXYSIIi 9100 is estimated to have sales in the United States, its sales volume may have the opportunity to halve the previously written global value of Apple iPhone4. Three weeks of listing broke the record of 3 million units sold. This model is equipped with the most advanced hardware, allowing consumers to smoothly use the Android operating system, multi-processing equivalents better than iPhone4, which led to sales of SAMSUING smart phones.
The flagship model SAMSUNG GAL AXYSIIi9100 has accumulated more than 3 million units in 55 days in Europe and Asia. The industry believes that if SAMSUNG GAL AXYSIIi 9100 is estimated to have sales in the United States, its sales volume may have the opportunity to halve the previously written global value of Apple iPhone4. Three weeks of listing broke the record of 3 million units sold.
Although SAMSUNG and Apple and NOKIA are three pillars under SAMSUNGGALAXYSIIi9100 sales, ShinJong-kyun, president of SAMSUNG mobile communication division, aims to sell 60 million smart phones this year and 25 million more than last year. The volume grew by 140%. However, there is still room for SAMSUNG to strengthen: the new model with the latest hardware and iPhone4 competition a year ago is still difficult to win, then after the launch of iPhone5 in the third quarter, whether the SAMSUNG GalaxySIIi9100 continues to sell hot is still unknown? In addition, the patent lawsuit between Apple and SAMSUNG has only just begun, which may also affect the future sales of the brand's smart phones. But anyway, SAMSUNG's ability to stand out in the Android camp may give other competitors a lesson: Launching a flagship on a monthly basis is difficult to get consumers to agree on. It is perhaps only the right way to make a representative product with ulterior motives.
4. Can the next-generation iPhone change the ecology of the smart phone market?
Although Apple slowed down the launch of new iPhone products this year, but Apple iPhone4's powerful performance and many third-party software support, even if the face of rivals late come out of competition is also rarely felt powerless, it can not help but feel admire. Every day, we can see the iPhone 4 in life, but over time, the iPhone 4 is bound to leave the front line, is the next generation iPhone5.
Although Apple has slowed down the launch of new iPhone products this year, Apple iPhone 4's powerful performance and numerous third-party software support have made it hard to feel the power of its competitors even in the face of late competition.
Undoubtedly, Apple iPhone 5 has become the most anticipated smart phone. Recently, in a survey of 216 mobile phone users in overseas markets, as many as 64% of respondents said they will purchase the next generation iPhone 5, showing that consumers are still full of expectations for new Apple products. The postponement of the iPhone 5's postponement has also made global supporters very anxious. In the past few years, Apple usually chose to launch the latest iPhone products at the annual WWDC Global Developer Conference held in summer. However, this year it did not follow the tradition. The former Japanese IT website Kodawarisan predicts that Apple plans to officially launch Apple iPhone 5 on September 7, but afterwards, AllThingsD, a subsidiary of the Wall Street Journal, immediately quoted a person familiar with the situation as saying that Apple iPhone 5 was published in October this year.
A few days ago in a survey of 216 mobile phone users in overseas markets, up to 64% of respondents said they would buy the next-generation Apple iPhone 5, showing that consumers are still full of expectations for new Apple products.
The details of the Apple iPhone 5 are currently unclear, but it is certain that the A5 dual-core processor will be adopted, and the latest iOS 5 operating system has 200 new features, including improved Notifications, NewsStanding System (NewsStand) And instant messaging system (iMessage). As for the screen size is upgraded? Does the camera lens use the 8 megapixel ExmorR sensor provided by Sony? It is not yet certain. In addition, consumers in emerging countries including Asia, Africa, Latin America and other emerging countries have always been expecting an empty machine to sell for under US$400, and iOS smartphones with many mid-tier Android models have also been rumored by Apple R&D. The team has been developing this product for some time.
The 8G version of the Apple iPod Touch4 is currently priced at US$200. The cost of production after joining the communication module is expected to drop below US$160, with a lower pixel count, a slightly worse screen experience (CoverLens from glass to plastic), and a casing. After being replaced by plastic, it can also be separated from high-end iPhone products to form a perfect high and low-end product line. From the point of view of product competitiveness and production cost, the smart phone product based on the Apple iPod Touch 4 and joining the communication module seems most likely. If the aforementioned products eventually have the opportunity to come out and will effectively seize the entry-level smart phone market, the product line consisting of high-end and low-end iPhones is expected to change the market ecology.
The details on the Apple iPhone 5 are currently unclear, but it is certain that the A5 dual-core processor currently used in the Apple iPad 2 will be used.
Can WindowsPhone New Products Help NOKIA Return?
In the fast-changing smart phone market, we found that from the industry leader to shaky, in fact, within 1,000 days can be achieved, and NOKIA can be described as the deepest experience. While other competitors are growing rapidly, NOKIA's smart phone shipments have stagnated. Although data provided by market research firm Gartner shows that NOKIA is still leading with a slight marginal difference (23.9 million units shipped), the rate of decline in market share is expected to predict that NOKIA will dominate the smart phone market. It's only a matter of time before you give up.
As the sales of models carrying Symbian^3 system are not as good as those of competitors, NOKIA's smart phone shipments have stagnated while other competitors are growing rapidly.
In February 2011, NOKIA and Microsoft jointly announced a strategic change that shocked the smart phone industry: NOKIA will form a close strategic alliance with Microsoft, and the Windows Phone operating system will become NOKIA’s main smartphone platform within two years, using the Windows Phone 7 operating system. The NOKIA is still in a period of conversion before the mass distribution of its products.
1. Whether smart phones replace other consumer electronics products. Handheld devices such as smart phones and tablet computers have become the mainstream trend in the post-PC era and will continue for some time.
Due to the rapid rise of multi-functional products such as tablet PCs and smart phones, traditional single-function consumer electronic products have been threatened. In the past few years, the hardware functions of smart phones have gradually strengthened and continuously integrated. Versatile, this type of product has had a major impact on the consumer electronics market. At the beginning of 2011 when the Internet giant Cisco announced that it would terminate its Flip handheld camera product unit, many industry analysts and observers believe that smart phones have better photography capabilities is one of the reasons that led Cisco to make this decision. .
In the past few years, with the gradual enhancement of the hardware capabilities of smart phones and the continuous integration of more functions, such products have had a major impact on the consumer electronics market.
In the second quarter of 2011, global smartphone shipments continued to grow by 76% (100 million units) compared to the same period of 2010. Although the global economy is full of uncertainties, it is due to economically developed regions such as the United States, Japan, and Western Europe. The functional mobile phone users are rapidly turning to smart phone products, market research agency IHSiSuppli pointed out that from 2010 to 2015, the combined annual growth rate (CAGR) of smart phone and tablet PC shipments can reach 28.5% and 72.1 respectively. %, but at the same time sales of portable navigation devices (PNDs), portable multimedia players (PMPs), MP3 players, and digital cameras are mostly declining or only flat. As the capabilities of smart phones have grown, the shipment of single-function products such as MP3 players and digital cameras may be blocked by 2015.
The sales volume of products including portable satellite navigation devices (PND), portable multimedia players (PMP), MP3 players, and digital cameras may be attenuated or flat due to the popularity of smart phones.
The trend for another smart phone, like the Swiss Army Knife, to replace various consumer electronics devices, can be seen in a statistics release released in April 2011 by the digital photo sharing service Flickr, which shows that the most recent photos uploaded to Flickr are used. Photographed by the Nikon D90 digital camera, but it is estimated that the Apple iPhone 4 will surpass the Nikon D90 soon to become the most popular camera on the Flickr website. Although as early as 2009, the iPhone had defeated CanonEOS DigitalRebelXTi to become the most popular camera on Flickr, but at that time iPhone's classification was included in the statistics by iPhone, iPhone3G and iPhone3GS. This year, the iPhone4 can create such a good result. The fact that smart phones (especially the iPhone 4) have gradually become the mainstream tool for still photography is an undeniable fact. In addition, taking the tablet computer as an example, the Apple iPad still dominates, and this type of tablet computer device has brought more pressure to the traditional single-function electronic device: the tablet computer can also function as an e-book reader, music, and video playback. It can also be a game console, PND navigator, and digital camera.
The data shows that the photos currently uploaded to Flickr were taken at most using a Nikon D90 digital camera, but it is expected that Apple iPhone 4 will surpass Nikon D90 and become the most popular camera on the Flickr site in the near future.
When multi-functional electronic devices succeed in the market, they are often hurt at the expense of certain single-function products. However, this also means that these multi-functional products are becoming the mainstream of the consumer electronics industry. In many cases, users can use Switch to using a single multifunction device for more functionality and convenience while saving money, says Jordan Selburn, chief consumer market analyst at IHSiSuppli. IHSiSuppli estimates that the annual shipment of tablet PCs will reach 262.1 million units by 2015. By then, the shipment of smartphones will grow from 294.3 million units in 2010 to over 1 billion units. In contrast, the annual shipments of traditional global PMP/MP3 players will drop from 181.0 million units in 2010 to 126.8 million units, which is to say that the end of the “MP3 era†has been announced.
2. Can Samsung take the throne of the smart phone king? Who is the biggest smart phone brand in the second quarter of 2011? At present, there are still no conclusions from all walks of life, but it is certain that the single-season shipments of smart phones from Nokia, Apple and SAMSUNG are already very close. The new king of smart phones will be born in the second half of 2011.
In the second quarter of April to June this year, iPhone sales caught up with smart phone giant NOKIA in the past 10 years, sales reached 20.34 million (contribution revenue of 13.3 billion US dollars), did not receive any product Enter the end of life effect. After Apple, SAMSUNG also caught up with NOKIA's long-term leading position in the global smart market. In just over a year, South Korean electronics giant SAMSUNG’s share in the smart phone market rose from 5% to 17.5%. (Season shipments ranged between 18 million and 21 million, but SAMSUNG declined to provide detailed figures), while NOKIA's market share declined from 38.1% to 15.2%. In contrast, because NOKIA's products equipped with Symbian^3 system are less competitive, they want to recapture the throne of smart phones, and it is not possible to wait until a large number of WP7Mango products are shipped.
Relying on the complete Android operating system product line, SAMSUNG will recapture the “Android One Brother†throne from HTC in the second quarter of this year.
In the past two years, SAMSUNG smart phone shipments have seen explosive growth, while Apple has maintained a steady growth rate, which is mainly related to the rapid growth of Android system market share. Although Apple iPhone is the focus of media attention, but the fastest growing is still the little green Android operating system! Market research firm IDC predicts that smart phone shipments in 2011 will reach 450 million (2010 shipments will be 303 million), of which 39.5% will be Android-powered products, while the iPhone’s market share will be only 15.7%. . In June 2011, the number of newly launched Android devices reached 550,000, of which more than 200,000 came from SAMSUNG. On the other hand, only 210,000 iPhone smart phones were launched every day.
In fact, in the first quarter of this year, SAMSUNG smart phone shipments are still in the fourth place among all brands. In the second quarter, they will recapture the “Android†brother's throne from HTC. ShinHong-Kyun, president of SAMSUNG Mobile Communications Division, set the goal of selling 50 million smart phones at the beginning of the year. At that time, the figure looked radical, but it considered the sale of SAMSUNG smartphones for the second quarter of the year. With nearly 20 million units, the aforementioned target may be completed early in the third quarter.
3. The future of the global smart phone brand leader will see the Apple and SAMSUNG performances different from MOTO and HTC's "sea tactics." SAMSUNG chose the same "concentrated resources to fight the main models" as the imaginary enemy Apple. Strategy. In the third quarter of last year, SAMSUNG released the flagship model SAMSUNGGALAXYSi9000 equipped with the Android system to the global market. This was seen by its peers as "SAMSUNG's gambling in the smart phone market" has created a great success! Since the SAMSUNG GALAXY Si9000 went on the market, its monthly global sales volume has remained at more than 1.4 million units. On January 6 this year, SAMSUNG confirmed that the global sales volume of the SAMSUNG GALAXY Si9000 smart phone has exceeded the milestone of 10 million, becoming an exception to 2010. The single smart phone product with the highest sales volume outside the product. The performance of SAMSUNG in the previous quarter was like a breakthrough. The availability of SAMSUNG GALAXYSIIi9100 was outstanding. The flagship model SAMSUNG GAL AXYSIIi9100 has accumulated more than 3 million units in 55 days in Europe and Asia. The industry believes that if SAMSUNG GAL AXYSIIi 9100 is estimated to have sales in the United States, its sales volume may have the opportunity to halve the previously written global value of Apple iPhone4. Three weeks of listing broke the record of 3 million units sold. This model is equipped with the most advanced hardware, allowing consumers to smoothly use the Android operating system, multi-processing equivalents better than iPhone4, which led to sales of SAMSUING smart phones.
The flagship model SAMSUNG GAL AXYSIIi9100 has accumulated more than 3 million units in 55 days in Europe and Asia. The industry believes that if SAMSUNG GAL AXYSIIi 9100 is estimated to have sales in the United States, its sales volume may have the opportunity to halve the previously written global value of Apple iPhone4. Three weeks of listing broke the record of 3 million units sold.
Although SAMSUNG and Apple and NOKIA are three pillars under SAMSUNGGALAXYSIIi9100 sales, ShinJong-kyun, president of SAMSUNG mobile communication division, aims to sell 60 million smart phones this year and 25 million more than last year. The volume grew by 140%. However, there is still room for SAMSUNG to strengthen: the new model with the latest hardware and iPhone4 competition a year ago is still difficult to win, then after the launch of iPhone5 in the third quarter, whether the SAMSUNG GalaxySIIi9100 continues to sell hot is still unknown? In addition, the patent lawsuit between Apple and SAMSUNG has only just begun, which may also affect the future sales of the brand's smart phones. But anyway, SAMSUNG's ability to stand out in the Android camp may give other competitors a lesson: Launching a flagship on a monthly basis is difficult to get consumers to agree on. It is perhaps only the right way to make a representative product with ulterior motives.
4. Can the next-generation iPhone change the ecology of the smart phone market?
Although Apple slowed down the launch of new iPhone products this year, but Apple iPhone4's powerful performance and many third-party software support, even if the face of rivals late come out of competition is also rarely felt powerless, it can not help but feel admire. Every day, we can see the iPhone 4 in life, but over time, the iPhone 4 is bound to leave the front line, is the next generation iPhone5.
Although Apple has slowed down the launch of new iPhone products this year, Apple iPhone 4's powerful performance and numerous third-party software support have made it hard to feel the power of its competitors even in the face of late competition.
Undoubtedly, Apple iPhone 5 has become the most anticipated smart phone. Recently, in a survey of 216 mobile phone users in overseas markets, as many as 64% of respondents said they will purchase the next generation iPhone 5, showing that consumers are still full of expectations for new Apple products. The postponement of the iPhone 5's postponement has also made global supporters very anxious. In the past few years, Apple usually chose to launch the latest iPhone products at the annual WWDC Global Developer Conference held in summer. However, this year it did not follow the tradition. The former Japanese IT website Kodawarisan predicts that Apple plans to officially launch Apple iPhone 5 on September 7, but afterwards, AllThingsD, a subsidiary of the Wall Street Journal, immediately quoted a person familiar with the situation as saying that Apple iPhone 5 was published in October this year.
A few days ago in a survey of 216 mobile phone users in overseas markets, up to 64% of respondents said they would buy the next-generation Apple iPhone 5, showing that consumers are still full of expectations for new Apple products.
The details of the Apple iPhone 5 are currently unclear, but it is certain that the A5 dual-core processor will be adopted, and the latest iOS 5 operating system has 200 new features, including improved Notifications, NewsStanding System (NewsStand) And instant messaging system (iMessage). As for the screen size is upgraded? Does the camera lens use the 8 megapixel ExmorR sensor provided by Sony? It is not yet certain. In addition, consumers in emerging countries including Asia, Africa, Latin America and other emerging countries have always been expecting an empty machine to sell for under US$400, and iOS smartphones with many mid-tier Android models have also been rumored by Apple R&D. The team has been developing this product for some time.
The 8G version of the Apple iPod Touch4 is currently priced at US$200. The cost of production after joining the communication module is expected to drop below US$160, with a lower pixel count, a slightly worse screen experience (CoverLens from glass to plastic), and a casing. After being replaced by plastic, it can also be separated from high-end iPhone products to form a perfect high and low-end product line. From the point of view of product competitiveness and production cost, the smart phone product based on the Apple iPod Touch 4 and joining the communication module seems most likely. If the aforementioned products eventually have the opportunity to come out and will effectively seize the entry-level smart phone market, the product line consisting of high-end and low-end iPhones is expected to change the market ecology.
The details on the Apple iPhone 5 are currently unclear, but it is certain that the A5 dual-core processor currently used in the Apple iPad 2 will be used.
Can WindowsPhone New Products Help NOKIA Return?
In the fast-changing smart phone market, we found that from the industry leader to shaky, in fact, within 1,000 days can be achieved, and NOKIA can be described as the deepest experience. While other competitors are growing rapidly, NOKIA's smart phone shipments have stagnated. Although data provided by market research firm Gartner shows that NOKIA is still leading with a slight marginal difference (23.9 million units shipped), the rate of decline in market share is expected to predict that NOKIA will dominate the smart phone market. It's only a matter of time before you give up.
As the sales of models carrying Symbian^3 system are not as good as those of competitors, NOKIA's smart phone shipments have stagnated while other competitors are growing rapidly.
In February 2011, NOKIA and Microsoft jointly announced a strategic change that shocked the smart phone industry: NOKIA will form a close strategic alliance with Microsoft, and the Windows Phone operating system will become NOKIA’s main smartphone platform within two years, using the Windows Phone 7 operating system. The NOKIA is still in a period of conversion before the mass distribution of its products.
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