The reporter recently learned from the China Household Electrical Appliances Association that the Eleventh China Household Appliances Expo will be held at Shanghai New International Exhibition Center from March 20 to March 23, 2012. According to Zhu Jun, the person in charge of the expo and deputy secretary-general of the China Household Electrical Appliances Association, since the inception of the exhibition in July, it has received a positive response from well-known home appliances and supporting companies, and the enthusiasm for participation was unexpected.
Zhu Jun told reporters that from the perspective of corporate feedback, domestic brands are reluctant to miss this full-scale debut. Some foreign brands have even more strongly expressed that when the global home appliance market is concentrated on China, they want to use the international home appliance expo as an international platform to display their own image and maintain their international status.
The reporter learned more about the related information of the Expo. It is reported that the total exhibition area of ​​the Expo next year will be nearly 40,000 square meters. White electric, consumer electronics, kitchen and bathroom and parts exhibition areas, solar energy, household cleaning and personal care, and health appliances will be set up. Large exhibition area. Since the launching of the brigade in July, Haier, Midea, Gree, Galanz, Boss, Fanta, Bosch, Siemens, Whirlpool, LG, Daikin, Sanyo and other brands have expressed their willingness to participate in the exhibition. Bosch, Haier, Midea and other companies have even more expressed their willingness to participate. Based on the exhibition last year, the area of ​​the booth will be doubled. It is worth mentioning that Embraco, Shanghai Hitachi, Guangdong Meizhi, Jiaxibeila, Huangshi Dongbei, Qianjiang Refrigeration, Weizheng Motors, Eastman, Boyu Chemicals, PolyOne, Thermalwell, etc. The supporting enterprises in the upper reaches of home appliances expressed their expectation and willingness to exhibit.
This strong desire for exhibitors is also based on the success of previous fairs. According to the reporter's understanding, the tenth China Household Appliances Expo, which was successfully held at the Shanghai New International Exhibition Center in March 2011, has caused great repercussions in the industry. The number of exhibitors, the number of visitors, product display categories and specifications hit the highest ever, Haier, Midea, Gree, TCL, Hisense, Siemens, Whirlpool, Electrolux, LG, Panasonic and other home appliance giants, have the latest high-end The home appliances with advanced performance, such as energy saving, intelligence, and smart appliances, were unveiled one after another, and they were successful in guiding consumer upgrades and leading future industry trends.
It is understood that the China Home Appliances Expo has become the highest level of exhibition in China's home appliance industry, and is the development trend of China's home appliance industry. This coincides with the demand for industrial upgrading of Chinese home appliance companies. According to Zhu Jun, with the promotion of domestic policies to stimulate domestic demand, the trend of upgrading the future consumption of household appliances in China will become increasingly apparent, in order to comply with the changes in the home appliance industry environment and consumer upgrades, the development trend of home appliance industry transformation and upgrading will become the main theme of the Expo. According to the requirements of well-known exhibitors, next year's China Home Appliances Expo will set up a high-end product display area. By then, the company will focus on displaying the latest product achievements and lead the industry's future product technology innovation trends.
"From the point of view of the next year's expo's recruitment, no matter the number of exhibitors, the size of the reserved booths, or the display of product categories, on-site event organization, etc. will be better." Zhu Jun said.
Zhu Jun told reporters that from the perspective of corporate feedback, domestic brands are reluctant to miss this full-scale debut. Some foreign brands have even more strongly expressed that when the global home appliance market is concentrated on China, they want to use the international home appliance expo as an international platform to display their own image and maintain their international status.
The reporter learned more about the related information of the Expo. It is reported that the total exhibition area of ​​the Expo next year will be nearly 40,000 square meters. White electric, consumer electronics, kitchen and bathroom and parts exhibition areas, solar energy, household cleaning and personal care, and health appliances will be set up. Large exhibition area. Since the launching of the brigade in July, Haier, Midea, Gree, Galanz, Boss, Fanta, Bosch, Siemens, Whirlpool, LG, Daikin, Sanyo and other brands have expressed their willingness to participate in the exhibition. Bosch, Haier, Midea and other companies have even more expressed their willingness to participate. Based on the exhibition last year, the area of ​​the booth will be doubled. It is worth mentioning that Embraco, Shanghai Hitachi, Guangdong Meizhi, Jiaxibeila, Huangshi Dongbei, Qianjiang Refrigeration, Weizheng Motors, Eastman, Boyu Chemicals, PolyOne, Thermalwell, etc. The supporting enterprises in the upper reaches of home appliances expressed their expectation and willingness to exhibit.
This strong desire for exhibitors is also based on the success of previous fairs. According to the reporter's understanding, the tenth China Household Appliances Expo, which was successfully held at the Shanghai New International Exhibition Center in March 2011, has caused great repercussions in the industry. The number of exhibitors, the number of visitors, product display categories and specifications hit the highest ever, Haier, Midea, Gree, TCL, Hisense, Siemens, Whirlpool, Electrolux, LG, Panasonic and other home appliance giants, have the latest high-end The home appliances with advanced performance, such as energy saving, intelligence, and smart appliances, were unveiled one after another, and they were successful in guiding consumer upgrades and leading future industry trends.
It is understood that the China Home Appliances Expo has become the highest level of exhibition in China's home appliance industry, and is the development trend of China's home appliance industry. This coincides with the demand for industrial upgrading of Chinese home appliance companies. According to Zhu Jun, with the promotion of domestic policies to stimulate domestic demand, the trend of upgrading the future consumption of household appliances in China will become increasingly apparent, in order to comply with the changes in the home appliance industry environment and consumer upgrades, the development trend of home appliance industry transformation and upgrading will become the main theme of the Expo. According to the requirements of well-known exhibitors, next year's China Home Appliances Expo will set up a high-end product display area. By then, the company will focus on displaying the latest product achievements and lead the industry's future product technology innovation trends.
"From the point of view of the next year's expo's recruitment, no matter the number of exhibitors, the size of the reserved booths, or the display of product categories, on-site event organization, etc. will be better." Zhu Jun said.
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