——Interview with Luo Chunrong, General Manager of the Management Department of Dongfang Road Lighting City, Shanghai
On June 15, Luo Chunrong, general manager of the Lighting Management Department of Dongfang Road, Shanghai Pudong, announced that Dongfang Road Lighting City will build a large-scale professional large-scale lighting market in Pudong Expo Park. The original Dongfang Road Lighting City will be Moved at the end of 2008. Then, as the relationship between the lighting city market and the merchants' rebuilding, it has become a focus of attention in the industry. On a hot day in June, the reporter has been paying attention to the destiny of the reconstruction of Dongfang Road Lighting City and interviewed Luo Chunrong.
Two reasons lead to the relocation or reconstruction of the lamp city
Reporter: Luo, hello! At present, many lighting cities across the country are facing the fate of demolition or reconstruction, and the resulting disputes have become the biggest disturbance between merchants and lighting cities. In your opinion, how do you view this problem?
Luo Chunrong: I personally think that there are two reasons why many lighting cities in the country are facing relocation or reconstruction: First, there are certain lighting cities in the country with certain scale and certain influence in the region, basically all of the last century. In the medium term, the location and location of this period, for the present, is basically in the center of the city. With the expansion of the city, the function of the central city has changed, and the consumer groups in the decoration industry have been moving outwards, so it is necessary to move. Second, the original hardware structure of the lighting city is lagging behind the modern commercial requirements, and people's brand pursuit, shopping environment and parking support requirements are gradually emerging. In particular, the business districts such as building materials, home improvement and other related products, which are formed by the accumulation of customer resources and marketing, have put forward higher requirements for traditional lighting cities. The lighting city is facing relocation or reconstruction, which is in line with the trend of the times. .
The resulting problems and disputes are also normal. In addition to the difficult situation of the market, merchants and marketers should handle the lease relationship between them in good faith. Merchants must also face reality and timely And change. Of course, the market must also be able to come up with a development plan that will enable businesses to be longer and better.
Dengcheng and merchants establish a win-win relationship
Reporter: So, how can Dongfang Road Lighting City avoid these problems? In particular, the issue of compensation for benefits between merchants and lighting cities?
Luo Chunrong: Our market is to build a new lamp city when the city of lights is still open. The so-called rainy day. We will fully respect the wishes of existing businesses, do a good job of the handover of new and old lights city and the balance of business and market, and strictly implement the contracts and commitments formed by the merchants.
Reporter: At present, in your opinion, what kind of reaction do merchants have to this approach?
Luo Chunrong: Since our plan is to solicit opinions from all sectors of the industry and to formulate the needs of the development of the industry, the total operation period of the investment and construction of the city is 17 years. In a sense, the market is ours, but it is also settled in the business, because everyone wants to be competitive outside the market, and has a good business atmosphere. The hard environment market can be supported by funds, and the soft environment is built by the merchants themselves, so we must grasp from the beginning and lay a solid foundation for the market to prosper.
Reporter: Everyone knows that the original Dongfang Road Lighting City has a history of 11 years, and in these 11 years, both the terminal consumption and the merchants have a good reputation. What do you think depends on?
Luo Chunrong: Simply put, relying on the reputation and credibility of our business, relying on the support of all merchants. In the past 11 years, our relationship with merchants has not only stayed in a leasing relationship, but on a win-win basis. Only the merchants have actually earned money and made a career. At the same time, consumers have purchased their own satisfactory lamps here. This is a good city. I think that we have done it in Dongfang Road Lighting City.
Create the largest lighting city
Reporter: Can you tell us about the general situation of the construction of the New Oriental Road Lighting City?
Luo Chunrong: The newly built market is located in the south of Yanggao Road in Pudong, east of Pusan ​​Road and north of Banquan Road. The market covers an area of ​​60,000 square meters and a building area of ​​120,000 square meters. It is divided into four major districts and a comprehensive service building. Among them, Yijiali Building Materials Decoration Materials City, the high-end building materials and decorative materials market is 60,000 square meters, the Ouyamei Furniture Plaza Building 1 is 30,000 square meters, the Oriental Lighting Plaza Building 2 is 15,000 square meters, and the parking lot is nearly 5,000 square meters. The market was completed in June 2007 and will be completed in early August, with the aim of opening at the end of September. It will be the largest lighting city in Pudong.
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