The 21st century is a century of innovation, and "innovation" has become a word that people often say. In the business world, enterprises are rising and falling. Uncompetitive enterprises can only wait to be “introducedâ€. If they want to have sustainable competitiveness, they will only continue to innovate.
Innovation is a new challenge for everyone, and it is a matter of life and death for the industry. New products, new processes, new systems and new services are all issues that companies must face correctly every moment. Products need innovation, services need innovation, and markets need innovation. Opening up a new market is equivalent to gaining new vitality, thus giving the company a broader space for travel.
In 2004, Hyundai's modern lighting entered the Chinese market with low-key. After its painstaking cultivation in 2006, it found an important fulcrum. In this year, with a strong brand strength, it set off an uproar in the industry and began his "squatting movement"...
At the 2007 Guangzhou International Lighting Exhibition, Hyundai Hyundai Lighting became the focus of the exhibition with its cutting-edge cutting-edge technology and cost-effective and perfect retail lighting promotion program. Many merchants came to the forefront and became a highlight of the exhibition. Basically, the investment promotion activities carried out concurrently with the exhibition have pushed the climax again. A feast kicked off in the beautiful goose city of Huizhou. Hyundai Hyundai Lighting has pushed its “shop lighting manual†to everyone. The content shows that: Hyundai Lighting will cut the market from the commercial lighting field, focusing on the lighting of the shops, so that the commercial photos will return to the service from the collection of products such as downlights, spotlights, lamp panels and brackets.
What is the "shop lighting manual"? Li Tianfu, president of Hyundai Lighting, has recently elaborated on the reporter.
The picture shows Li Tianfu, president of Korea Modern Lighting.
Retail lighting promotion: simplistic innovation
At present, the definition of commercial lighting is mostly divided by products, while the real commercial lighting should be to subdivide customers of different business types, and provide lighting solutions with industry characteristics and professional special requirements through subdivision. The angle really turns to the needs of customers, and it will be found that the original market space is growing in vain. At the same time, light effects play an increasingly important role in the lighting of shops. The artistic combination of light images can be described as endless in the design of shops, providing a dazzling image display effect for commercial lighting, allowing customers to make direct purchases. Desire, which promotes the sale of products, is a development trend of commercial lighting in the future. Therefore, Hyundai Lighting has launched “shop lightingâ€.
For the understanding of the “shop lighting manualâ€, Li Tianfu pointed out that Korean modern lighting should become a new benchmark in the industry, making the “shop lighting manual†become a textbook in the industry to provide customers with lighting solutions. Hyundai's modern lighting will be concise, and in the configuration of the lamps, Korean modern shop lighting promotes the standard configuration of electronic metal halide lamp + downlight + T5 lamp. Compared with traditional lamps, the lamp configuration is more concise and convenient. The metal halide lamp adopts microcomputer-controlled electronic ballast, which has stable performance, low efficiency and good color rendering. The long-time illumination is harmless to the human body. Its world's first reflection angle stepless adjustable technology can adjust the beam size as desired, suitable for different In the case of retail lighting, its energy saving is as high as 70% or more. In addition, while modern lighting in Korea breaks through technical barriers, the amount of first-time lighting investment of shops is almost the same as that of traditional lighting, effectively improving the cost performance of products.
At the same time, Li Tianfu also told reporters that to meet the industry standards, this is only one of the important aspects of category innovation. There is also a more critical factor that has led to the standardization and standardization of retail lighting, that is, lighting design. At present, for modern lighting in Korea, technology has always been its core advantage. Now there are many excellent design talents who are allied with Korean modern lighting. Together with the cooperation of China Lighting Association and authoritative design department, it has broken the barriers of lighting design talents. With a wealth of expert resources and professional technology, the provider of lighting solutions is feasible, and Korea Hyundai Lighting provides a series of solutions that can be used by non-professionals to make the professional become "simple" and operable. In this way, we can better serve the market and occupy the commanding heights of the market.
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