How LED products enter the industrial lighting market

How LED products enter the industrial lighting market The distinctive feature of industrial lighting is that the lighting technology does not require high requirements, but the special and diverse application environment makes the lighting requirements appear to be exceptionally complicated and subdivided. The seemingly huge market space is fragmented, and companies cannot quickly dominate the market with single products and reproducible solutions and promotion models.

LED lighting companies can cut into the field of industrial lighting and occupy a certain market share? Test the company is the degree of investment and the need for a more in-depth understanding of market lighting. Only on the basis of the advantages of LED light sources, based on the segmented and differentiated characteristics of the use of the environment and lighting needs, targeted development of appropriate products and supporting services to provide a suitable and comfortable lighting application experience can be gradually opened market.

At present, there are few discussions about the LED industrial lighting market in the industry, mainly due to the fact that the traditional lighting products in this application area are metal halide lamps and fluorescent lamps, which have comparative advantages in light effects and energy saving. Therefore, according to industry insiders, industrial lighting will be used together with office lighting as the final application area for LED.

“Industrial lighting market is actually very big. With the improvement of the performance of LED lighting products and the further reduction of prices, it is believed that this area will gradually become the focus of LED competition. The entry of LED lighting will provide a rewriting of the competitive landscape in this field. Opportunity, this is in fact a subversion of the past.” Zhou Xuejun, Asia Pacific Marketing Director of Philips Lumileds, frankly stated, “However, there are many directions for industrial lighting applications. From where we cut in, how we do it, and how big it is, we need to really consider it before entering the market segment. problem."

At present, companies have already made breakthroughs in the form of products and market segments that can fully embody the advantages of LED industrial lighting according to the light emitting characteristics of LED light sources. For example, many domestic enterprises have developed explosion-proof lights and industrial lighting as key development products and gradually Lighting market penetration. "Since the LED is a solid-state light source, the drive is a switching power supply, and it is very suitable for explosion-proof lights in terms of physical characteristics. Because the conventional high-pressure gas discharge lamp is a high-voltage device, it needs to convert the commercial power into high-voltage power, and the LED is driven by low voltage. It is not easy to produce a flaming phenomenon, and there is no use environment where the high-pressure gas discharge lamp reaches a temperature of a few thousand degrees when it is started, and the safety of the use of the luminaire is improved.” Liu Naotao, Vice President of Nanjing Henderson Technology Co., Ltd. points out the application of LED explosion-proof lights Advantage.

In addition to professional LED lighting companies such as Henderson, with its many years of technological accumulation advantages, the development of high-tech LED explosion-proof lamps and other products, and then infiltrated into key areas such as petrochemical and coal mining industry, there are some companies will industrial Lighting has developed differentiated LED industrial lighting products as a breakthrough field. For example, Wuxi Hua Zhaohong Optoelectronics Technology Co., Ltd. has chosen to compete with the less-rigid blue sea market for differentiated development, and has continuously cultivated explosion-proof lights and petrol stations for special lighting. Lamps and other products. Deep City Spike Optoelectronics Technology Co., Ltd., which has been focusing on high-power lighting products, is also actively developing LED highbay lighting products. Dongshan Lighting also carries its explosion-proof series of high-bay lights and common series of high-bay lights to attack the industrial lighting market.

"The main LED companies basically have LED industrial lighting products, the key is to see the depth of enterprise investment in R & D, explosion-proof lights on the product's high quality requirements, a product model investment reached millions." An industry source said . In Guangdong, there are many small and medium-sized enterprises that make LED industrial lighting products. Some of them do not even open molds, but simply purchase and assemble. However, as a whole, just as the characteristics of the overall industry development, the general lighting market has not yet been opened on a large scale. Most companies conduct comprehensive product research and development and marketing, and determine their focus on the key markets in the course of continuous testing of water. There are not many companies that currently focus on the industrial lighting market, and most companies just use it as a market segment for product development and deployment.

Compared with the preliminary test of LED lighting companies in the industrial lighting market, there have been relatively professional brand enterprises in the traditional industrial lighting field, such as the domestic first-line brands Ocean King, Shang Wei, Hua Rong, etc., and the second-line brands Ziguang, Tailai, Yuan Guang Guang, GM, Everbright, Morimoto, etc., as well as many companies focused on industrial lighting. Traditional industrial lighting companies have conducted in-depth research on the market demand for various segments of industrial lighting. Taking Ocean King as an example, it has established 13 highly specialized industrial market divisions covering electricity, metallurgy, railways, oil fields, petrochemical, and Target markets and customer segments such as public security, fire protection, coal, military, ports, stadiums, civil aviation, ships, and machinery manufacturing, in addition to providing products and services, also provide specialized lighting system solutions. And after years of accumulation, traditional lighting companies have obvious advantages in terms of channels and have established sales and service networks throughout the country.

At present, the penetration of LED lighting into the industrial lighting market is mainly due to its advantages of energy saving, long life, and environmental protection. The lighting forms are mostly imitations and substitutions of traditional lighting products. Compared with traditional industrial lighting companies, LED lighting companies do not have a deep understanding of lighting requirements, lack of in-depth lighting basic research, and do not have a market basis, in the channels and sales. The establishment of the network has also just started.

Although the overall scale of the industrial lighting market is not small, it is relatively decentralized, and the use environment is complex and changeable. It requires companies to focus on investment and in-depth study of lighting needs. At present, the LED lighting companies' research on the industrial lighting market is still only a preliminary stage of water testing. Few companies use it as the sole target market for in-depth research and layout, and there is no strong brand enterprise. For LED products to enter the industrial lighting market, dedicated and long-term investment, it is crucial to have a deep understanding and in-depth study of lighting application environment and lighting requirements in each market segment.

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