Appliance industry's fourth-quarter results exceeded expectations

With the implementation of five categories of new energy efficiency standards for home appliances, the home appliance industry has also entered a period of in-depth adjustment. At the same time, the continuous optimization of the industrial structure has also promoted the growth of the home appliance market. Sales in the same period have also been better than last year's performance. According to data from the National Bureau of Statistics, retail sales of household appliances and audio-visual equipment reached 495.4 billion yuan in the first nine months, a year-on-year increase of 14.7%.

The household appliance market in the Golden Week was at its peak, and sales of major appliances all have breakthroughs, especially the performance of high-end products. According to the data of China Excel, the growth rate of multi-door refrigerators was 83.0%, the sales of inverter air conditioners increased by 21.3%, and the drum washing machines increased by 12.7% year-on-year during the two-week period (09.16-10.06).

At the same time, benefiting from the continuation of the Golden Week Promotion, after eleven home appliances market is also a sales increase, the overall home appliance market sales surged last year compared to last year. Zuo Yanzhao, general manager of Zhongyekang Brand, believes that with the steady growth of the macro economy and the recovery of the real estate industry, the home appliance market in China has also steadily increased in size. The market size for this year is forecast to reach 1,280 billion yuan, a year-on-year increase of 10.4%.

The fourth quarter will focus on intelligentization, which is the inevitable trend of the development of home appliances in the future. Intelligent appliance based on the Internet of Things brings new opportunities for growth in the home appliance industry. On the one hand, intelligence marks the improvement of technology and gives home appliances more products. The premium ability, on the other hand, will drive the consolidation and upgrading of the home appliance industry. Specific to the performance of home appliance companies, from the financial reports issued by several listed companies in the near future, the growth rate of relevant leading enterprises is more optimistic. The performance in the first nine months is very good. It is expected that the fourth quarter's performance will continue to exceed expectations. It is also the reason for the recent strong home appliance sector.