Ruan Xiangbao: It’s not enough to have a price/performance ratio.

“In the transition period, the dealers have undergone the greatest confusion while experiencing the greatest confusion.” On the afternoon of November 25th, the “Domestic Buyers” sponsored by Gaogong Research Institute, Gaogong Media and “LED Lighting Channel” weekly magazine On the procurement matchmaking meeting, Long Yuyu, general manager of Wuhan Oumangke Trade, said. During the conference, more than 60 provincial-level logistics companies from all over the country and some high-tech LED exhibition site brand exhibitors gathered together to talk about the dilemma faced by dealers during the transition period of traditional transition LED. Where is the breakthrough? problem.

Dealer representative: Zou Zhengwang, general manager of Changsha Candlelight Lighting Appliance, Long Yuyu, General Manager of Wuhan Oumanger Electronics, and Xiang Xiangbao, General Manager of Henan Universiade Optoelectronics, etc. “What kind of products do dealers need? How to support? Dealers from the traditional lighting distribution transformation LED lighting distribution difficulties and breakthroughs? Going to work or doing circulation, how to locate dealers?" and other series of practical issues talked about their own experience.

Representatives of the company: Lin Jilin, general manager of Mulinsen Lighting, He Lun, director of BYD Lighting Channel, and Zhang Jin, executive deputy general manager of Kunshan Chengtai Electric Co., Ltd., also explained how to attract high-quality merchants and create strong terminals from the perspective of enterprises. The concept of the brand.



(General Manager of Henan Dayun Optoelectronics, Xiang Xiangbao)


Cost-effectiveness is the most effective offensive weapon when LED products begin to be widely distributed in traditional distribution channels. Brand companies always make use of their large-scale manufacturing advantages and reliability and quality assurance, and the substantial price reduction of conventional LED light source products will have a huge impact on the industry. The first ones are those that are not competitive. Small and medium LED light source companies and channel distributors.

However, the price/performance ratio is far from enough. The domestic manufacturers engaged in the LED industry are mixed, the quality of the products is uneven, and the quality of the products is uneven, which affects the trust of consumers in LED products. The reason for the unevenness of the products is that the industry has no standards. The standard has not been issued, which has made consumers unable to refer to it, and the market is very chaotic. In addition, the LED industry's after-sales service level is relatively low, the channel system is relatively complex, the correlation between manufacturers is relatively large, and the probability of problem is relatively high. At this time, if the after-sales service is not in place, it will seriously affect the customer's LED lighting. Product satisfaction.

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