[Text / Long Zonghui] As LED lighting enters the "traditional lighting replacement period", the channels through which traditional lighting relies to survive have become a must for all LED lighting manufacturers.
Dehao Runda chose to hold NVC lighting. Zhouming Technology chose Shanghai Hanyuan, Yiguang Lighting and Mulinsen to work alone. A channel battle between LED lighting and traditional lighting companies was launched.
The price of LED lighting has dropped rapidly this year. As a result, the scale of upstream chips and packaging companies has been increasing. With the improvement of technology and the improvement of technology, the cost has decreased. Secondly, LED has entered the development period from the germination stage, and the pricing strategy in the budding period has to be adjusted at this time.
"The channel of the LED lighting era is like a volcanic eruption. People who are immersed in it feel oppression or fear. People who look on the outside may feel magnificent and beautiful. I hope we can find our way in this great change." Guan Yong, general manager of Zhejiang Sunshine Lighting (600261.SZ) said.
Compared with the traditional home lighting and lighting market, the LED lighting is still more concentrated in the engineering channel than the traditional national distribution network. In Guan Yong's view, with the rapid development of the LED indoor lighting market, enterprises with complete channel layout will undoubtedly seize the opportunities.
Due to the high cost of self-built specialty stores and development agents, many newcomers have begun to choose e-commerce channels.
Guan Yong said that overall, e-commerce can only be used as a supplement to the total sales scale of enterprises. At present, the e-commerce channel is still in the early stage of development, far from reaching the level of mainstream channels, which makes the scale and effect of e-commerce of various enterprises very different.
Nowadays, e-commerce, which is vigorously developed by many enterprises, is a new channel, but it will not form a confrontation with traditional circulation channels. It is only a good supplement. If it is not managed well, it will probably affect the sales enthusiasm of the dealers, and ultimately will not pay for it.
"Of course, in the future, e-commerce will become the mainstream channel." Guan Yong revealed that the sales of Sunshine Lighting from Jingdong, Taobao and other e-commerce platforms will contribute about 20% of the company's total revenue.
As a typical enterprise of traditional lighting transformation LED lighting, Sunlight Lighting began to distribute circulation channels in 2008. In 2011, Sunlight Lighting introduced its LED products into traditional distribution channels. At present, the products have entered 1,500 stores of 2000 dealers.
When talking about channel construction, Guan Yong believes that it is difficult to make channels first because of product quality issues. The quality of the products has caused dealers and consumers to wait and see. Moreover, the competition in the channel is also very fierce, and the cost pressure on the enterprise is very large. Because the homogenization of products is very serious, we must have innovative products and ideas to attract dealers. The construction of the channel itself requires a lot of processes. The establishment of the brand is definitely not overnight.
On November 25th, the CEO Conference of Tsinghua Tongfang won the special session. Guan Yong, the conference room of Hall 5 of Guangzhou Poly World Trade Center, will give a speech on “Channel Attack and Defense,†and share the LED lighting era.
Dehao Runda chose to hold NVC lighting. Zhouming Technology chose Shanghai Hanyuan, Yiguang Lighting and Mulinsen to work alone. A channel battle between LED lighting and traditional lighting companies was launched.
The price of LED lighting has dropped rapidly this year. As a result, the scale of upstream chips and packaging companies has been increasing. With the improvement of technology and the improvement of technology, the cost has decreased. Secondly, LED has entered the development period from the germination stage, and the pricing strategy in the budding period has to be adjusted at this time.
"The channel of the LED lighting era is like a volcanic eruption. People who are immersed in it feel oppression or fear. People who look on the outside may feel magnificent and beautiful. I hope we can find our way in this great change." Guan Yong, general manager of Zhejiang Sunshine Lighting (600261.SZ) said.
Compared with the traditional home lighting and lighting market, the LED lighting is still more concentrated in the engineering channel than the traditional national distribution network. In Guan Yong's view, with the rapid development of the LED indoor lighting market, enterprises with complete channel layout will undoubtedly seize the opportunities.
Due to the high cost of self-built specialty stores and development agents, many newcomers have begun to choose e-commerce channels.
Guan Yong said that overall, e-commerce can only be used as a supplement to the total sales scale of enterprises. At present, the e-commerce channel is still in the early stage of development, far from reaching the level of mainstream channels, which makes the scale and effect of e-commerce of various enterprises very different.
Nowadays, e-commerce, which is vigorously developed by many enterprises, is a new channel, but it will not form a confrontation with traditional circulation channels. It is only a good supplement. If it is not managed well, it will probably affect the sales enthusiasm of the dealers, and ultimately will not pay for it.
"Of course, in the future, e-commerce will become the mainstream channel." Guan Yong revealed that the sales of Sunshine Lighting from Jingdong, Taobao and other e-commerce platforms will contribute about 20% of the company's total revenue.
As a typical enterprise of traditional lighting transformation LED lighting, Sunlight Lighting began to distribute circulation channels in 2008. In 2011, Sunlight Lighting introduced its LED products into traditional distribution channels. At present, the products have entered 1,500 stores of 2000 dealers.
When talking about channel construction, Guan Yong believes that it is difficult to make channels first because of product quality issues. The quality of the products has caused dealers and consumers to wait and see. Moreover, the competition in the channel is also very fierce, and the cost pressure on the enterprise is very large. Because the homogenization of products is very serious, we must have innovative products and ideas to attract dealers. The construction of the channel itself requires a lot of processes. The establishment of the brand is definitely not overnight.
On November 25th, the CEO Conference of Tsinghua Tongfang won the special session. Guan Yong, the conference room of Hall 5 of Guangzhou Poly World Trade Center, will give a speech on “Channel Attack and Defense,†and share the LED lighting era.
| CEO Conference Session 1: Strategic Choice (Sunlight lighting title special) | ||
| November 25th, 13:30-15:15 Conference Room AB, Hall 5, Guangzhou Poly World Trade Center | ||
| Moderator: Zheng Liyao General Manager of Gaogong LED | ||
| Time Time | Topic | Speaker Speaker |
| 13:30-13:40 | Opening ceremony speech | Organizer Gaogong LED |
| 13:40-14:00 | Keynote Speech: LED Chinese Dream--Reality and Realization | Gao Xiao LED Chairman Zhang Xiaofei |
| 1. LED China Dream--Leading and occupying the global market? | ||
| 2. Will the industry reshuffle in the next five years? | ||
| 3. Which companies survive? Which companies are dead? | ||
| 14:00-14:15 | Keynote Speech: Local Combat Wins | Vice President of Tsinghua Tongfang Wang Lianghai |
| 1. Opportunities and strategies of Chinese LED companies 2, winning the three magic weapons: manufacturing capacity, cost control, technological innovation 3, back shrink? compromise? Cooperation? Fighting? Attack? | ||
| 14:15-14:30 | Keynote Speech: Get Rid of "Sandwich Layer" | Tan Changlin, General Manager of Taiji Solid State Lighting |
| 1. When the great changes are coming, where should Taiwan enterprises go? 2. Repositioning: brand or OEM? 3. The united front of the land platform, the inevitable way out? | ||
| 14:30-14:45 | Keynote Speech: Channel Attack and Defense | General Manager of Sunshine Lighting |
| 1. Can traditional lighting companies maintain their existing channels? Who is the future channel? 2. LED lighting companies grab channels or open up new channels? 3, to attack as a guard, to defend as an attack? | ||
| 14:45-15:15 | CEO Dialogue: LED Chinese Dream and Chinese LED Dream | Dialogue Host: Gao Gong LED Zhang Xiaofei |
| 1. China LED Dream: The dispute between China and foreign countries is difficult to win or lose? 2, LED China Dream: the birth of LED lighting multinational giants? | ||
| 15:30-15:40 | Break time | |
Dual maintenance display screen, as the name implies, can be maintained both before and after. Double maintenance is widely used in rental screen, transparent glass screen and grid screen.
Front maintenance: the biggest feature of front maintenance is to save space. For indoor or mosaic installation structure, the space is extremely expensive, so there will not be too many places left as maintenance channels. Therefore, the front maintenance can greatly reduce the overall thickness of the Led Display structure, which can not only integrate well with the surrounding building environment, but also save space while ensuring the effect. However, this structure requires very high heat dissipation function of the equipment.
Post maintenance: the biggest advantage of post maintenance is convenience. It is suitable for large Outdoor Led Display screen, roof type, wall mounted type and column type. It is convenient and efficient for inspection and maintenance. For those large LED screens installed on the exterior walls of buildings, it is more convenient for maintenance personnel to enter and operate from the rear.
Dual Maintenance Led Screen,Smd Dual Maintenance Led Display,Front & Back Maintenance Led Screen
Shenzhen Vision Display Technology Co,.LTD , https://www.ledvdi.com