TR35|GreyOrange CEO Samay Kohli: See how the Indian Geek Fun Robot and E-Commerce Industry |

On August 23, US time, MIT Technology Review released the 16th TR35 list, a list of 35 young innovators in the world under 35 years of age. Elites from all walks of life are leaders in terms of creativity, perseverance, and management capabilities. Their fields of innovation involve healthcare, energy, computers, and advanced electronic devices; their careers include start-up companies, R&D institutions, and corporate giants. They are the leaders in their respective fields, and Samay Kohli is one of them.

Samay Kohli is from India. He is 30 years old and is currently the CEO of GreyOrange. In 2011, Samay Kohli and his companion Akash Gupta continued the robot R&D in their university campuses (they produced the first humanoid robots in India during their student days), and together established GreyOrange, a research and development company for storage robots in Gurgaon, India.

Initially, the company aims to do some robotics related to education and training. Later, it evolved into an industrial robot manufacturing company. His current focus is on building businesses in the areas of retail, logistics and warehouse robotics. It provides robotic automation solutions for retail, logistics, warehousing and e-commerce customers, and helps B-end enterprise customers achieve efficient, low-error-rate warehouse management and rapid delivery.

Become the boss of India's storage robots

With the economic and technological advancement, the electricity and logistics industries in the world are rapidly developing and developing, and India is no exception. The Indian e-commerce company is trying to lower prices and increase delivery speeds to meet the growing consumer demand of India's middle class. However, the premise for all this is the storage robot developed by GreyOrange.

GreyOrange has introduced a variety of warehouse picking robots and tally robots that can handle various volumes of goods in warehouses, which is comparable to humans.

GreyOrange introduced three robotic automation products: Profiler, a high-speed, dynamic dimensional dimension weighing system, Sorter, a high-speed sorting mechanical system based on parcel analysis and routing, and Butler, a storage and retrieval robot. It can collect parcels that are to be distributed to users, and the system also calculates the inventory and fills it up as needed. It is reported that the technical support provided by GreyOrange can help companies complete the sorting work of 3 million parcels per day.

Now, the company has occupied 92% of India's warehousing robot market and has become a worthy leader in the storage robot industry in India.

From India to the world

Later, GreyOrange set up offices in Singapore and Hong Kong to expand its overseas business. It plans to enter the Chinese, European and Middle Eastern markets. In 2012, Amazon acquired Kiva Systems, a storage robotics company, but did not sell warehouse robotics technology to Amazon's e-commerce competitors. This gave Kohli and other startups a rare opportunity.

After this, GreyOrange opened all the way, after gaining a foothold in the Indian e-commerce market, Samay Kohli plans to compete with Amazon in overseas markets.

In August 2015, GreyOrange received a $30 million Series B round of financing led by Tiger Global, which gave Grey Orange a global expansion plan. Prior to this, GreyOrange's cooperating customers have already had many companies such as Flipkart, Amazon (India), Jabong, Delhivery, GoJavas, Aramex, DTDC and Kerry Logistics.

After the financing, GreyOrange plans to invest its capital in the research and development of new products and expand the global market, including the Asia Pacific region, the Middle East region and the European market. It will focus on expanding its operations in China and Japan, and seek mergers and acquisitions and strategic partnerships. In this way, it will directly challenge the global e-commerce giant Amazon.

Create "Another" Amazon Kiva: Butler Robot

The key to making Grey Orange invincible is precisely the Butler, a storage and retrieval robot developed by the company. Butler is a square version of the round orange robot system Amazon acquired from Kiva Systems in 2012. The facts have proved that the Kiva system is very valuable in accelerating the flow of goods in the warehouse, dynamic storage of the best path, and the delivery of the goods to the picking and packing stations, all of which are reasons why Amazon purchased Kiva for internal use after evaluation. GreyOrange generates Butler to do the same thing.

As we all know, after Kiva was acquired by Amazon in 2012, Amazon has made rapid development, and storage automation has become a popular trend. It can be said that Amazon shakes the entire industry. Therefore, the birth of Butler also allowed GreyOrange to take off.

As the world changes with each passing day, robotics and electric business are also surging. Under the leadership of Samay Kohli, a young geek and entrepreneur, Grey Orange, a company that spans the robotics and e-commerce industries, has gone all the way. However, everything is still unknown in the future, and Samy Kohli will bring GreyOrange to where we will wait and see.

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