The lack of content in the 3D TV market has fallen to freezing point

The lack of content has become the biggest short board in the industry

According to statistics, at present, there are a total of 880 commercial products in the 3D TV market, which belong to 25 different TV manufacturers. The market sales volume is not small, but consumer enthusiasm for 3D TVs is declining.

For the flat-panel TV industry, 3D TV products first appeared in 2010. Therefore, in 2010, it was once referred to as the “3D TV first year” by various manufacturers. However, in fact, the first year of “3D TV” is far inferior to that of 2009. The first year of television is so literally. After the introduction of LED LCD TVs, with the ultra-thin appearance, ultra-low power consumption, similar technical standards, manufacturers of the promotion, the rapid replacement of CRT TVs occupy the majority of the high-end market share, while 3D TVs consume a considerable amount of manufacturers After many promotion resources, the results obtained are not satisfactory.

“I think the 3D function is the decoration. There aren't too many sources in the TV to choose from.” Ms. Zheng, a consumer at the US-based Xibahe store, told the Beijing Business Daily. Ms. Zheng's confusion is common to consumers. It is reported that the biggest problem in terms of film sources is not only the promotion intention of the film makers, but also depends on the unification of the 3D standards. There are still few 3D movies on the market. The 3D movies that have actually released Blu-ray discs are even rarer, which greatly limits the promotion of 3D TVs.

3D talent shortage begins to surface

The lack of 3D TV content has also made the lack of 3D talent surfaced. The survey shows that in the animation industry, many high-paying jobs such as game animation design director, the annual salary of up to 300,000 yuan, but there is no price "city." It is not difficult to see that the rapid development of the game animation industry in China is in urgent need of a large number of advanced game 3D animation design talents.

Lu Junshang, Secretary-General of the National 3D Contest and President of 3D Power, said that now 3D technology has been hotter in the animation industry, but now there are only 4,000 animation companies in China, even if each enterprise needs 100 3D talents, a total of Only 400,000 people are needed. In China, there is a large group of manufacturing companies. Even if, on average, each company only needs 3D talent equivalent to 5% of the total number of employees, the gap in manufacturing 3D talents will reach 8 million. In fact, some companies’ demand for 3D talent is far greater than the 5% ratio. In this case, the domestic 3D talent gap should exceed 10 million.

With the theme of “Crowdsourcing, Crowdsourcing, and Public Needs”, the 7th National 3D Contest and 3D Conference ended in Changzhou. Lu Jun-shang believes that if a worker wants to do something good, he must first sharpen his tools, and 3D sets technology and art. Convergence, experience and interaction are equally important, and the trend of popularization is irreversible, and 3D development must take the path of self-salvation. “China does not lack technology and lack creativity, but it really has few technologies and ideas that are combined and applied to the industry. So only by promoting design innovation through 3D can we get rid of the image of OEMs made in China.” Lu Junshang said.

Appliance industry urgently needs to catch 3D printing express train

The urgent need for personalized customization by users and the revolution in digital manufacturing technology with 3D printing as its core are profoundly affecting the home appliance industry in the future. Zhang Ruimin, chairman and chief executive officer of Haier Group, said: “3D printing on the surface is a subversion of the manufacturing methods of products, but in essence it is the challenges and opportunities traditional industries face. In a sense, 3D printing is either an angel or a devil for existing businesses!"

It is understood that how to open up the upstream and downstream links of the 3D industry chain and form a smooth and complete 3D industrial chain system is the key to the current industrial transformation and upgrading and the development of emerging strategic industries. Relevant experts stated that Industry 4.0 refers to the fourth industrial revolution or revolutionary production method led by intelligent manufacturing. By making full use of information and communication technology and cyberspace virtual system-information physics system, manufacturing industry is turning to intelligence. Transformation.

“In the future, artificial intelligence is highly developed, so that it can evolve with each other to form an ecosystem.” Such a paragraph now seems ordinary is the description of the future written by Kevin Kelly 20 years ago in “Out of Control”. The cloud computing, Internet of Things, and smart homes mentioned in the book have been implemented or are emerging.

"With the improvement of the 3D industrial chain, continuous upgrading of technology, and talent system entering a virtuous circle, the application of 3D technology and industrial development in China will become more mature in the future," said Lu Junshang.