Before the black millet understands these points


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In the anthropological sense, East Asians have higher IQs. In East Asians, the Chinese are even smarter. The first sentence was a bestseller by anthropologist Diamond. After the sentence? Out of self observation of Chinese consumers.
......

Yes, wise consumers forget that those who sell to them are Chinese people with high IQ.

The above text comes from Mr. Meizu Li Nan's article Cost-effective is rubbish. In order not to misinterpret his meaning, I have drawn all the texts of the entire entry—high IQ consumer—(please ignore the ellipsis).

What is the price/performance ratio?

In his style, Paul Forsel talked about how home is replacing the house. It's very interesting. First of all, the term home is used by real estate developers to promote sales. It allows those patrons and prospective customers to imagine that they are not only buying a cold building, but also a warm home, a sentimental thing. Then, the customer accepted the home for the following three reasons. First, the middle class likes clichés in advertisements; secondly, the middle class likes to draw relief from this illusion; Thirdly, the middle class is essentially a Puritan, and it is quiet in public opinion.

If we put the words "cost-effectiveness" and "cheap" into the home and house, and then combine our environment, the matching degree is at least 80% or even higher. Of course, there is one more thing to add: Nowadays, cheap is not an easy-to-follow vocabulary. There is always something between the two lips that prevents it from blurting out. If it is replaced with a cost-effective one, then it is not a problem. It can be a special lecture, whether it is marketing or when it is displayed to friends and relatives.

More than "cost-effectiveness" and "cheap", there are many words that are settling. For example, before the Republic of China, Miss, what was its status, what status it was in the Republic of China, and what status it was now.

This vocabulary settlement process has always been happening, whether it is past, present or future. As to the cause of this phenomenon and what has been developed, it will not be explored. This is Lei Feng Net and it cannot be said that these fly baits are not trivial.

We talk about cost-effective.

Why do most Chinese companies talk about price/performance (actually cheap)? The most effective. The Chinese society is a pyramid structure. There are a large number of ordinary people in the bottom and no money. If you want to become bigger and stronger, you cannot do without the support of this group. Without cost-effectiveness, basically this group lost its support. This is also the reason why you love crazy people (don't take the people around you as an example, look at market share). Do you not know how crazy you are? know. Why not buy a love crazy after spending a few months? This world is not only one love crazy. Why can you still buy millet? Why can't I not buy it? Although the people are poor, but also want a good life, but also want to experience high technology, we have this right, but also have this nature, or is it instinct.

Not only us, you, they, anybody want to live a little better, more comfortable, no house thinking, a house with a big house, a car without a car, a car with a car, no The wife wanted to find her daughter-in-law and had daughter-in-law. The question was passed. The clean air machine was on the market. We wanted to buy one. Although we were a reeling we didn’t want to breathe PM250 air, our parents didn’t want to, we wanted to breathe fresh. In the air, we think this machine can be pretty, but can't get it or can't afford it. At this time, Xiaomi offers a possibility.

Then, some people accused Xiaomi of plagiarism. Xiaomi responded to the accusations.

Someone wrote to Xiaomi: Is it really expensive or cheap to make a product? Later, some people said that it was a real skill to do a class of things cheaper. It was Xiaomi pr who performed poorly. He also stood high and pointed to the heated words.
In addition to the accusations that the millet pr (if it is) is poor (this is historical, from the gold board to the train onlookers, millet's pr has not been able to score above the excellent line, they seem reluctant to spend money on the pr You should learn about Baidu's article.) Other questions are somewhat "spoken for new words."

At present, external concerns about the development of Xiaomi are mainly concentrated on two points: The copyright era has not made sufficient preparations for patents, and it has captured the user base in the era of high-paying mobile Internet users. It is widely believed that the former will create a difficult situation in the foreign market, while the latter will create income difficulties. But is this not the case? We can discuss it in depth.

In China, at least for now, the copyright era is coming. It may take a decade or even two decades to come. The foundation of Xiaomi is in China. Therefore, everything needs to start from home and what river shoes to wear. Besides, Xiaomi is not neglecting patents. He still pays more attention than other manufacturers (interesting can compare the time for the first patent application and the number of patents held). The reason why the current situation occurs is mainly because the creation of patents is not an overnight event. The period for obtaining a patent in Europe is generally three to five years. Xiaomi can't wait for three to five years. The domestic market has ushered in a turning point and must go out and open up new bases.

As for the second point, it is difficult to find income in the mobile internet era of high paying users. This accusation does not seem appropriate. In China, in the present, there is a golden rule in business. The cost of mobile traffic is high, but on the one hand, the price will drop. This is inevitable. Just like the broadband fees, the traffic of the silkworms will increase. On the other hand, there are two kinds of business, one is to make a ten thousand level. Customers, such as Apple, and the other way to do a hundred one-hundred-thousand-level customers, these two business models do not have high scores. Although the ARPU (ARPU-AverageRevenuePerUser) does not earn much, the large cardinality will bring about good (perhaps better) results.

In fact, the vast majority of Chinese companies do this kind of business.

Strictly speaking, there is no cost-effective brand, you enjoy the cost-effective, generally still have to pay other costs ... such as wasting time on after-sales ... etc. However, the time cost of cheap product users is low, what is not necessary to line up for repairs unfortunately. There is a principle on pricing, one penny, one cent, two cents, and one dollar. If we say that the price ratio of one item of goods is one to one, then the ratio of two items of goods is two to ten, the proportion of three items of goods is three to one hundred, three times the experience, and the price difference of one hundred times. So, from To a certain extent, the concept of cheap, or cost-effective, exists.

Mr. Li Nan wrote that the cost-effective are garbage, but Meizu still launched a 1799 soft sister phone (if there is no millet in 1999, Meizu may never sell this price in the lifetime of Huang Zhangzhang). Of course, you can say that 1799's Meizu smartphone has nothing to do with the price/performance ratio.

As for plagiarism, this is not a problem for Xiaomi. This is a matter of law and the court. You have no right to try.

Actually, it is not the Chinese who are "smart". It is reality that forces us to be "smart". What kind of reality? There are too many places to spend money, too few to earn, and life is not easy. The Chinese people have a longing for a better life and want to enjoy a bit of life. This yearning is very strong, powerful enough to sometimes blur our eyes and not see what is known as "cost-effectiveness." We spent a lot of time identifying good value for money, but we never bought it.

It seems that we should start from another angle to solve the problem, make more money, and buy genuine products directly. This is just a seemingly perfect solution. The problem is that we don't earn as much money as we work hard and do our work. Some people also wore Archaeopteryx and smashed the LV. Their inner heart was satisfied. Walking in the wind, I also had this need. Since they can, why can't I?

Social reality is the best education.

It took us two decades from the invention of the personal computer to us, and it took us less than four years from the invention of the smartphone to us. This is not all the contribution of Xiaomi. Xiaomi has only some credit, but this part of credit is worth a “like”.

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