In the PPTV smart hardware brand that ended recently, PPTV TV won a sales volume of 328,000 units a day. Among them, the PPTV-55P, which is known as the "King of Cost-effectiveness," cuts the price by 800 yuan on the same day to a price of 2,799 yuan. Re-created a new low of 55-inch smart TV prices, but also set a record of 3 minutes sold 80,000 units. Recently, it is reported that PPTV TV will launch new smart TVs for the 55-inch segment.
It is reported that since the PPTV TV officially entered the smart TV market in July this year, it has launched two 55-inch smart TV products. Among them, the PPTV-55T featured in the industry as the "Emperor" title dominated the mid-to-high end position, while the PPTV-55P was the main product's cost-effectiveness. On the same day, the "Department of P" also lowered the 2800 yuan mark for the 55-inch 4K smart TV for the first time. Industry analysts believe that PPTV-55T is currently doing well in the high-end market and is still the main product of PPTV TV. It is unlikely that the update iteration will be completed within this year. If PPTV TV will launch a new 55-inch TV in the near future, it is very likely. It is an upgraded version of PPTV-55P.
From the market feedback obtained by Suning Channel, two 55-inch smart TV products of PPTV TV have received high praise rate, especially PPTV-55P, and consumers have expressed great recognition for the cost performance of this product. The price of PPTV-55P with LG original 4K screen and equipped with MTK5508 core processor and Mali-450 graphics processor has fallen below 2799 yuan, which is the first time in the smart TV market; therefore, PPTV-55P that may be launched for this PPTV TV With the upgraded version, whether or not the price/performance ratio can reach new heights has become the biggest concern for the industry and consumers.
"In addition to the five-free policy service now in effect, the new TV is definitely still cost-effective," said one person close to the PPTV TV. "At the same time, the hardware configuration of the new TV will be greatly improved." At present, PPTV TV has The official implementation of the “five exemption†policy includes the five items of exemption from membership annual fees, free advertising, free open HD picture quality, free shipping and installation fee. The reporter calculated an account with PPTV-55P. Under the premise of ignoring the differences in hardware, buying PPTV-55P is at least 1,000 yuan cheaper than buying TVs from other manufacturers: The market price of 55-inch 4K smart TVs is generally around 3,500 yuan. , Before the purchase can be clear costs also include membership annual fee of 190 yuan (refer to the industry's lowest price), freight 100-200 yuan, installation costs 100 yuan. From the comparison, it is not difficult to find that the price of the new TV of PPTV has become the focus of consumers' attention.
In addition, senior industry experts speculated that PPTV TV would like to introduce an upgraded version of the 55P, and the screen may be the focus of the upgrade. Previously, the PPTV-55P used the LG original 4K screen, and it had been speculated that the PPTV TV had always been equipped with high specifications. The 55P upgrade may use the same LG original 4-color 4K screen as the flagship PPTV-55T. The person also said that relying on Suning supply chain PPTV TV advantage, 55P upgrade pricing is likely to be flat with the 55P. At present, Suning is in the hands of market research and development, parts and components procurement, product production and sales channels, logistics distribution and installation services, which provides the ultimate in price war for the 55P upgrade that may have a flagship configuration. Great possibilities.
It is reported that since the PPTV TV officially entered the smart TV market in July this year, it has launched two 55-inch smart TV products. Among them, the PPTV-55T featured in the industry as the "Emperor" title dominated the mid-to-high end position, while the PPTV-55P was the main product's cost-effectiveness. On the same day, the "Department of P" also lowered the 2800 yuan mark for the 55-inch 4K smart TV for the first time. Industry analysts believe that PPTV-55T is currently doing well in the high-end market and is still the main product of PPTV TV. It is unlikely that the update iteration will be completed within this year. If PPTV TV will launch a new 55-inch TV in the near future, it is very likely. It is an upgraded version of PPTV-55P.
From the market feedback obtained by Suning Channel, two 55-inch smart TV products of PPTV TV have received high praise rate, especially PPTV-55P, and consumers have expressed great recognition for the cost performance of this product. The price of PPTV-55P with LG original 4K screen and equipped with MTK5508 core processor and Mali-450 graphics processor has fallen below 2799 yuan, which is the first time in the smart TV market; therefore, PPTV-55P that may be launched for this PPTV TV With the upgraded version, whether or not the price/performance ratio can reach new heights has become the biggest concern for the industry and consumers.
"In addition to the five-free policy service now in effect, the new TV is definitely still cost-effective," said one person close to the PPTV TV. "At the same time, the hardware configuration of the new TV will be greatly improved." At present, PPTV TV has The official implementation of the “five exemption†policy includes the five items of exemption from membership annual fees, free advertising, free open HD picture quality, free shipping and installation fee. The reporter calculated an account with PPTV-55P. Under the premise of ignoring the differences in hardware, buying PPTV-55P is at least 1,000 yuan cheaper than buying TVs from other manufacturers: The market price of 55-inch 4K smart TVs is generally around 3,500 yuan. , Before the purchase can be clear costs also include membership annual fee of 190 yuan (refer to the industry's lowest price), freight 100-200 yuan, installation costs 100 yuan. From the comparison, it is not difficult to find that the price of the new TV of PPTV has become the focus of consumers' attention.
In addition, senior industry experts speculated that PPTV TV would like to introduce an upgraded version of the 55P, and the screen may be the focus of the upgrade. Previously, the PPTV-55P used the LG original 4K screen, and it had been speculated that the PPTV TV had always been equipped with high specifications. The 55P upgrade may use the same LG original 4-color 4K screen as the flagship PPTV-55T. The person also said that relying on Suning supply chain PPTV TV advantage, 55P upgrade pricing is likely to be flat with the 55P. At present, Suning is in the hands of market research and development, parts and components procurement, product production and sales channels, logistics distribution and installation services, which provides the ultimate in price war for the 55P upgrade that may have a flagship configuration. Great possibilities.