Why the Internet companies that have been subverted have rarely maintained humility



1. Like music streaming, for $9.90 per month, you can watch e-books on Amazon monthly

Following the introduction of streaming video and streaming music, Amazon seems to be bringing the paid subscription model to e-books. According to Gigaom, Amazon is testing a new service, Kindle Unlimited, which allows users to browse nearly 600,000 e-books and listen on any device via a Kindle client after paying a subscription fee of $9.90 per month. Thousands of audio books. Now that the Kindle Unlimited has been removed, the test page is still available through Google Snapshots. Amazon currently has the Kindle Owners Lending Library service, which allows Prime subscribers to borrow one eBook for free every month - but limited eBooks are available.

The so-called "books are like a mountain down, reading is like drawing a wire." Such a service may be more suitable for people who can read 10 books a month.

2. Sohu took a $91 million acquisition of 51% stake in Dolphin Browser

Changyou and Dolphin Browser developer Baina Information Co., Ltd. announced that Changyou will acquire 51 percent of Baina Information Corporation for a cash consideration of US$91 million. In addition, Changyou will also provide Bainar Information with US$30 million in funding, mainly through the purchase of zero coupon convertible bonds. Changyou has the right to convert these bonds into equity of MoboTap, which will enable Changyou to hold up to 60% equity in Baina Information. The deal is expected to be completed in August this year.

In the Chinese market, the situation of Dolphin Browser is not optimistic. According to the survey data of the China Internet Network Information Center in 2013, the penetration rate of mobile browsers in mobile Internet users reached 79.5%, and the user penetration rate of Dolphin Browser was only 3.5%, ranking last in the statistics among enterprises. The user penetration rate ranked first was 69.4%. However, Dolphin Browser has gained a lot in overseas markets through its early deployment to overseas markets and its emphasis on user experience. Not too long ago, Dolphin Browser quietly reached 100 million downloads.

Cheetah's success has intensified a number of Chinese Internet companies to take the road of differentiated competition.

3.Airbnb launches a new brand image, emphasizes a sense of belonging, and proposes Belong Anywhere concept

Today, Airbnb, a short-term rental platform website, made a major update, enabling new designs from the interface to Logo. Their official Chinese blogger wrote: "It's time for Airbnb to create a new logo that truly reflects this concept and gives Airbnb users a new identity."


The sense of belonging is a new idea put forward by Airbnb this revision. “This icon can be affixed to windows, doors, and represents our common values.” Both homeowners and travelers can use it to show themselves outside the Airbnb community as a way of showing their admiration. lifestyle. After the redesign, Airbnb launched its own "guidebook" - originally it was just a separate tag. After the revision, it was moved to a conspicuous position on the listing page. Airbnb encouraged homeowners to tell stories. Show listings, with your own experience and perspective, mark the favorite restaurants, bookstores, parks, or attractions near your listing.

This is a way of life.

4. The tightening of control and control, SARFT demanded that overseas TV dramas with no hairstyle license be unloaded within one week

The General Administration of Press, Publication, Radio, Film and Television has continuously tightened its control over TV boxes. SARFT has already interviewed 7 integrated broadcast control licensees (CNTV, BesTV, Wah, Southern Media, Hunan TV, China Radio International, and Central People's Radio) and issued documents requiring licensees to implement a number of new policies, including Within one week, all overseas film and TV dramas, micro-films, and network dramas that do not have a issuance license will be unloaded. Otherwise, the licensee will have to "respond to the end." At present, there are different degrees of violations by the seven licensees, and those who subsequently fail to do so are required to recover their licenses. If all seven of them violate the rules, they will suspend the Internet TV business. According to the No. 181 Document issued by the General Administration of Press, Publication, Radio, Film and Television in 2011, all the video programs broadcast on Internet set-top boxes need to be put through the broadcast control platform approved by the General Administration of Press, Publication, Radio, Film and Television. In actual operation, video websites often wipe the ball and cooperate with the licensee to play the video content they bought on TV. However, according to the latest policy of the Press, Publication, Radio, Film and Television Bureau, this behavior will be banned.

Today, the LeTV box has been offline at LeTV. The page displays "Stop booking". It is reported that LeTV’s online sales behavior exceeds the limits of radio and television for the sales of the box, and LeTV took the initiative to stop selling the box or show it to the radio and television. According to industry sources, the real reason for the discontinuation of the LeTV box is a violation of the policy restrictions imposed by the radio and television department on the box's non-allowance of sales outside the triple play pilot area. According to the requirements of radio and television, all boxes are not allowed to break geographical restrictions.

The "big set of big screen ecosystem" vendors and "good things are about to happen" vendors are sad and worried.

5. iQiyi established the film company, "is a company that works for the traditional film industry"

Iqiyi announced today that it has formally established Iqiyi Film Company and launched the "Love 7.1 Film Project". In the next year, it will join hands with domestic and foreign film companies to jointly produce 7 domestic films plus 1 Hollywood movie. For the positioning of the film company, iqiyi CEO Gong Yu said that iQiyi Film and Television is actually a company that works for the traditional film industry. It uses the internet gene of iqiyi Film and serves the movie to create more movies. value. Gong Yu believes that traditional film companies have three major functions of production, distribution, and publicity. Iqiyi Film Industry will use its own Internet characteristics to play its fourth major role in film and its Internet business functions. This includes the crowdfunding of movies, the excavation and research of movie big data, the online sales of movie tickets, pre-sales, the e-commerce services for movie derivatives, and the interactive propaganda capabilities of using iQIYI's media resources to increase movies.

When it comes to the television and movie industries, it is imperative that Internet companies that subvert the Internet maintain rare humility.

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