The domestic home projector market has always had a special circle called “entertainment projectionâ€: They want to buy professional home theater products, but they think the price is too expensive, but they really like to play the “young ethnic market†of projection. This market has reached a scale of 200,000 in 2009 and reached 800,000 in 2014.
The market outlook for micro-investment is promising
In fact, the current market for LED miniature projections is "entertainment projection." The current price of LED micro projectors is between 1800 and 4,000 yuan, 720p HD resolution, 300 lumens of mainstream brightness, and smaller size. With the addition of many domestic brands, the LED micro projector market has also undergone new changes. On the one hand, the publicity of indiscriminate bombardment has allowed more consumers to know about LED micro projector products and promoted the development and growth of the market. According to relevant agency data reports, the market for LED small projectors in 2014 was approximately 800,000 to 1 million units. As the LED brightness increases, the proportion of LED projectors will increase year by year.
Market competition is fierce, and product parameters vanish into wind
On the other hand, due to the large number of competitors, domestic brands are more focused on prices, gaining eyeballs at low prices and attracting consumers to purchase. At the same time, in order to be more attractive, exaggerating the performance of the product, the brightness of the virtual standard, the actual 300 stream brightness of the machine, can be advertised on the color page up to about 2000 lumens of brightness. In the product description made on Taobao, the renderings are even more serious and the effect is far from the actual picture. This is to stimulate consumers to see the desire to buy, and the mentality of such transitional “consumption†users is not only serious. Damage to the brand image is no doubt detrimental to the healthy development of the industry.
At present, there is a common fault in the projection products of mainstream home theaters and super-screenless televisions: the low brightness is mainly reflected in the following aspects:
1, the human eye will feel tired for a long time watching, easily lead to decreased vision;
2. Households need to pull on the curtains to create a relatively dark viewing environment, commonly known as “small dark housesâ€, resulting in the marginalization of usage scenarios.
Brightness is the bottleneck of LED micro-projection
Such products cannot be recognized by mass consumers and stimulate purchase desires. Since brightness is the core factor, what kind of light source can save micro-projection products and make it a step up in terms of brightness index?
In the field of display, laser light sources can be said to have become a definitive line of "stars", with many advantages, may be expected to command the micro-projector market. The appearance of emerging brand Xiaoming laser micro-projection breaks the dilemma that micro-projection is small enough and bright enough. It is reported that the product is compact, less than 24mm thick, the same size as the ipad mini, weighing only 700g. The brightness reaches 700 ANSI lumens, which is 2-3 times that of the current mainstream micro-projection products. The product uses the Alpex laser display technology.
ALPD laser display technology
The core patent of ALPD laser display technology is in the hands of Shenzhen Guangfeng Optoelectronics Technology Co., Ltd., which is the global laser display technology leader. The world’s first movie projector with laser light source and the first laser television were manufactured. Xiaoming Technology is a wholly-owned subsidiary of Guangfeng Optoelectronics. It mainly promotes laser home display products using ALPD laser display technology.
Where is the advantage of this technology?
In terms of brightness, the ALPD laser light source is a new generation of laser light source, and its brightness is greatly improved compared with LED light source technology. ALPD laser provides a low-cost, high-quality green environmental protection solution for high-brightness image display, which greatly promotes the application of laser light sources in image display, and will generate a series of subversive display products. For example: laser movie projectors, 100-inch laser televisions, laser projectors, micro-laser home theaters, etc. At present, a single projector on a projector can achieve more than 50,000 lumens, which is far higher than the brightness of 2000 lumens of current LED projectors.
In terms of picture quality, the color of the ALPD laser source complies with the Hollywood DCI-P3 standard for digital movie playback and the ITU REC709 standard for high-definition television, enabling true, accurate, and complete reproduction of high-quality images. At the same time, the attenuation of the color image quality of the ALPD laser light source during the entire life span is also extremely small, so that the output image quality maintains high brightness, high color saturation, and contrast over a long period of time, and the screen color is always bright as new.
In terms of service life, the GaN blue laser and high stability fluorescent materials used in the ALPD laser source have the same high stability and long life as current mainstream LEDs, with a life expectancy of up to 60,000 hours.
In terms of size, the modular design of the ALPD laser light source minimizes the number of components and can substantially reduce the size of the entire display device. Taking the miniature projection as an example, the ALPD laser can achieve 50% of the volume of the same product as the LED light source with the same display chip, and the brightness can be increased by 200%.
The laser light source has become a key point in the development of home projectors in the future and will cover the conventional type of home theater projector configuration. The listing of Xiaoming's laser micro-investment is like a blockbuster, which has caused waves in the micro-investment industry.
It's good and bad, I believe it will soon be clear.
The market outlook for micro-investment is promising
In fact, the current market for LED miniature projections is "entertainment projection." The current price of LED micro projectors is between 1800 and 4,000 yuan, 720p HD resolution, 300 lumens of mainstream brightness, and smaller size. With the addition of many domestic brands, the LED micro projector market has also undergone new changes. On the one hand, the publicity of indiscriminate bombardment has allowed more consumers to know about LED micro projector products and promoted the development and growth of the market. According to relevant agency data reports, the market for LED small projectors in 2014 was approximately 800,000 to 1 million units. As the LED brightness increases, the proportion of LED projectors will increase year by year.
Market competition is fierce, and product parameters vanish into wind
On the other hand, due to the large number of competitors, domestic brands are more focused on prices, gaining eyeballs at low prices and attracting consumers to purchase. At the same time, in order to be more attractive, exaggerating the performance of the product, the brightness of the virtual standard, the actual 300 stream brightness of the machine, can be advertised on the color page up to about 2000 lumens of brightness. In the product description made on Taobao, the renderings are even more serious and the effect is far from the actual picture. This is to stimulate consumers to see the desire to buy, and the mentality of such transitional “consumption†users is not only serious. Damage to the brand image is no doubt detrimental to the healthy development of the industry.
At present, there is a common fault in the projection products of mainstream home theaters and super-screenless televisions: the low brightness is mainly reflected in the following aspects:
1, the human eye will feel tired for a long time watching, easily lead to decreased vision;
2. Households need to pull on the curtains to create a relatively dark viewing environment, commonly known as “small dark housesâ€, resulting in the marginalization of usage scenarios.
Brightness is the bottleneck of LED micro-projection
Such products cannot be recognized by mass consumers and stimulate purchase desires. Since brightness is the core factor, what kind of light source can save micro-projection products and make it a step up in terms of brightness index?
In the field of display, laser light sources can be said to have become a definitive line of "stars", with many advantages, may be expected to command the micro-projector market. The appearance of emerging brand Xiaoming laser micro-projection breaks the dilemma that micro-projection is small enough and bright enough. It is reported that the product is compact, less than 24mm thick, the same size as the ipad mini, weighing only 700g. The brightness reaches 700 ANSI lumens, which is 2-3 times that of the current mainstream micro-projection products. The product uses the Alpex laser display technology.
ALPD laser display technology
The core patent of ALPD laser display technology is in the hands of Shenzhen Guangfeng Optoelectronics Technology Co., Ltd., which is the global laser display technology leader. The world’s first movie projector with laser light source and the first laser television were manufactured. Xiaoming Technology is a wholly-owned subsidiary of Guangfeng Optoelectronics. It mainly promotes laser home display products using ALPD laser display technology.
Where is the advantage of this technology?
In terms of brightness, the ALPD laser light source is a new generation of laser light source, and its brightness is greatly improved compared with LED light source technology. ALPD laser provides a low-cost, high-quality green environmental protection solution for high-brightness image display, which greatly promotes the application of laser light sources in image display, and will generate a series of subversive display products. For example: laser movie projectors, 100-inch laser televisions, laser projectors, micro-laser home theaters, etc. At present, a single projector on a projector can achieve more than 50,000 lumens, which is far higher than the brightness of 2000 lumens of current LED projectors.
In terms of picture quality, the color of the ALPD laser source complies with the Hollywood DCI-P3 standard for digital movie playback and the ITU REC709 standard for high-definition television, enabling true, accurate, and complete reproduction of high-quality images. At the same time, the attenuation of the color image quality of the ALPD laser light source during the entire life span is also extremely small, so that the output image quality maintains high brightness, high color saturation, and contrast over a long period of time, and the screen color is always bright as new.
In terms of service life, the GaN blue laser and high stability fluorescent materials used in the ALPD laser source have the same high stability and long life as current mainstream LEDs, with a life expectancy of up to 60,000 hours.
In terms of size, the modular design of the ALPD laser light source minimizes the number of components and can substantially reduce the size of the entire display device. Taking the miniature projection as an example, the ALPD laser can achieve 50% of the volume of the same product as the LED light source with the same display chip, and the brightness can be increased by 200%.
The laser light source has become a key point in the development of home projectors in the future and will cover the conventional type of home theater projector configuration. The listing of Xiaoming's laser micro-investment is like a blockbuster, which has caused waves in the micro-investment industry.
It's good and bad, I believe it will soon be clear.