Bianews reported on December 14th that the "WeMedia 2014 China Self-Media Annual Meeting" and "WeMedia Mobile Billboard Awards Ceremony" with the theme of "Mobile Intelligent Times" were grandly opened at the Shangri-La Hotel, Beijing. Dozens of industry leaders, well-known domestic media, and various media gathered to witness the era of mobile intelligence and the advent of the era.
Wu Xiaobo, a well-known financial writer, shared a speech entitled "A Self-Media Experiment." In his speech, Wu Xiaobo described his three definitions of self-media: first, it was an era of its own, with its own media and free media; secondly, how to play with love and how to play, and third, since the media, The path of freedom can be expressed in terms of freedom.
The following is a record of Wu Xiaobo's speech:
Thank you, the host, I attended this meeting early in the morning. I met a young man in the elevator and held my hand. He told me that Miss Wu, I grew up watching your books grow up. I have Is it so old? I just sat there thinking that I was really young. I opened the first financial column in the newspaper 21 years ago. I have been engaged in it for more than 20 years. I diligently hacked the newspapers and engaged in magazines. Almost the same, the news portal into the news portal era.
In May of this year, I called one of the editors of several newspapers and portals. I told them that since May 8th, I could not write a column for you. I want to open the public on my WeChat platform. No., Wu Xiaobo's channel, this is my new media for more than 200 days. When I was doing media, I wrote this article called "Riding to the Back of the New World." One of the things I did in the new media was the desire to continue writing. I would put my content on Inside the social circle to spread. To do this channel, I set up a very large team, two Blue Lion employees, and a graduate student who just graduated from the UK. I asked Shanghai friends to design a cartoon image called 890. This is how we started to form a team. This team includes me 7 people, two new graduates and people who have been recruited. It is also a very small team. I think the team should not have more than 10 people. This is my vision for self-media.
Then we made a self-reported media that is the heaviest in China from a personal point of view. From this media, I have to write two columns each week. It is not too much a problem for me to take 25 minutes. About financial videos, I started with a test question, a few failed questions, and a study of corporate failure test questions. The test questions were developed early and there are many questions that will be followed by voting. I hope to get everyone's echo and understand everyone's From the viewpoint, we basically built a platform for content-based self-media. In fact, the main work for me is still writing, and life hasn't changed much. In addition, I've already gone through a profession that I'm going to cater to. I'm willing to express it. I don't deliberately change it for me after 80s and 90s. The writing style and topics are not necessary. However, after the completion of this period of time, I think the WeChat public number model is much better than the original blog mode and the Weibo mode. I wrote the financial column for so many years because I have been writing for a long time. The structure of the text is very important. The point of view is very important, and the logic of the article itself is very important.
I don’t know if people who have done media have any feelings. You open one, how many people are added, how many people get a number, and we’re concerned about a public number by just pressing a key, canceling one by four keys, and two columns each week. The data that the children helped me to list is still quite good. It should be said that the circle of friends is much more interactive than the original newspaper writing and paper media writing because it will instantly know how many people have read this thing and can see everyone in the background. Comments, see feedback, the entire interaction and communication rate is very high, because I am a financial number, will not open a public number on any platform in the future, so those departments will cooperate with us, whether it is the original news The portals are all reproduced. If they are calculated from the data, I think that the number of a public number of texts will probably be about 20 times, and some will be larger. This is a part of the text, I really found a good platform, thank you very much for this self-media.
Although I'm already very old writing, but overall, from the background data, such as the iQIYI's video, Baidu helped me to run the data, and now it's probably an average of 90 million readings per week. Amount, about 70% of users are 80, 50% are gathered in several coastal cities in Beijing, Shanghai, and Guangdong, this is my user group, the age of these users, the original my financial writing I think My readers are probably 50s, 60s, and 70s. This time my readership has dropped my age by about 10 years. More than 200 days ago, the user had exceeded 400,000 users by the end of the day, and the readers were relatively younger. What's more interesting is that starting from July, a Ph.D. student from the Beijing Academy of Social Sciences organized a book club, and from then on I began A staff member was added to manage the national book clubs. As of last week, the channel was established in 26 cities across the country. There were activities on the ground. They chose their class committee, one called the organization committee, and called The propaganda committee usually organizes a class committee for three to five people. They have played on their own. I have only participated in the activities in Shanghai so far. The activity was very frustrating for me. In fact, they talked for themselves. Very open, every week there will be activities, friends, Shanghai QQ group is more than two thousand, some places are divided into many groups, Shanghai has 14 groups, there is a bicycle, climbing, there is a group called hot mom, by me In that name, the only thing they need is to tell us what activities to do again, so it's good to become a self-organizing model. This is one.
And then my group of kids started to do some community activities and did a few things. I think it's good. The first one was to transform the cafes. There were no bookshelves in the cafes. They said there was no The cafe is willing to participate in our activities. We want to put this bookcase in the cafe. Does anyone provide this bookcase and these books? We have more than 500 publishers to register for more than a week. Amazon can find the public number. They provided some of them in cafes. There are now 257 coffee shops that have our bookshelves. This is the cafe platform. The second was in August or September. At that time, Hangzhou had an ICIF. Blue Lions had long-term cooperation with Wenbo, and they would help them do some forums each year. This year, they will not do other forums, and they will do so from the media forum. I also told them that I have a public ticket and a total of 500 people. As a result, I have spent more than an hour in the public number, and all have signed up for more than 700. I have come here from many places. Fujian, In Xiamen and Chongqing, we need some volunteers. Can you provide us with this? Hangzhou has come to 12 volunteers and the activities are soon completed. I also thank the media for helping me find a person who had funded me 20 years ago. After passing through the public number, they helped me find this person in Changsha. I saw him, and I started another business. In the Community Chest, I donated a million royalties to entrepreneurs and I should help them now. He also took out a million and helped entrepreneurs in Hunan. I have a friend who is an Internet friend. He said he took out one hundred Wan Lai, who helped the entrepreneurs in Hangzhou, so these things are hard to imagine before I write a column.
We ended up talking about making money. At first, we thought about how to turn this media into a self-made blood product. We never wanted it to be listed or how big. It might not be important to me. I just wanted to find my readers. But I still need a certain profit model. I started inserting advertisements on the first day of the column, and also conducted investigations in my group. If I can't accept advertisements in the public numbers, the children cannot accept them. Can not insert ads, does not meet the reading habits of 80, insert ads do not read, then 70% of people said that Miss Wu still want to eat, but insert ads, so there are three ads in each column, I think hard Some are still worth looking forward to in terms of many public numbers. In the future, a third-party platform may be needed to help everyone. There are some advertising resources. Now many of them are found through the background. In addition, I spent more than two years writing a book called Tencent, which allows us to predict how much this book will be in the future space. These are some of the practices that have just begun. It is possible that more business-related products will be launched in 2015. This is a financial number.
In my previous definition of my own media, I hope it is an era of my own, with the media and the free media, the second I love how to play, how to play, the third should be the road to freedom, You should express your opinion of freedom here. It is a very happy thing to turn a hobby into a career. Dedicated this sentence to all the young people present today. I forgot my speech. Thank you!
Wu Xiaobo, a well-known financial writer, shared a speech entitled "A Self-Media Experiment." In his speech, Wu Xiaobo described his three definitions of self-media: first, it was an era of its own, with its own media and free media; secondly, how to play with love and how to play, and third, since the media, The path of freedom can be expressed in terms of freedom.
The following is a record of Wu Xiaobo's speech:
Thank you, the host, I attended this meeting early in the morning. I met a young man in the elevator and held my hand. He told me that Miss Wu, I grew up watching your books grow up. I have Is it so old? I just sat there thinking that I was really young. I opened the first financial column in the newspaper 21 years ago. I have been engaged in it for more than 20 years. I diligently hacked the newspapers and engaged in magazines. Almost the same, the news portal into the news portal era.
In May of this year, I called one of the editors of several newspapers and portals. I told them that since May 8th, I could not write a column for you. I want to open the public on my WeChat platform. No., Wu Xiaobo's channel, this is my new media for more than 200 days. When I was doing media, I wrote this article called "Riding to the Back of the New World." One of the things I did in the new media was the desire to continue writing. I would put my content on Inside the social circle to spread. To do this channel, I set up a very large team, two Blue Lion employees, and a graduate student who just graduated from the UK. I asked Shanghai friends to design a cartoon image called 890. This is how we started to form a team. This team includes me 7 people, two new graduates and people who have been recruited. It is also a very small team. I think the team should not have more than 10 people. This is my vision for self-media.
Then we made a self-reported media that is the heaviest in China from a personal point of view. From this media, I have to write two columns each week. It is not too much a problem for me to take 25 minutes. About financial videos, I started with a test question, a few failed questions, and a study of corporate failure test questions. The test questions were developed early and there are many questions that will be followed by voting. I hope to get everyone's echo and understand everyone's From the viewpoint, we basically built a platform for content-based self-media. In fact, the main work for me is still writing, and life hasn't changed much. In addition, I've already gone through a profession that I'm going to cater to. I'm willing to express it. I don't deliberately change it for me after 80s and 90s. The writing style and topics are not necessary. However, after the completion of this period of time, I think the WeChat public number model is much better than the original blog mode and the Weibo mode. I wrote the financial column for so many years because I have been writing for a long time. The structure of the text is very important. The point of view is very important, and the logic of the article itself is very important.
I don’t know if people who have done media have any feelings. You open one, how many people are added, how many people get a number, and we’re concerned about a public number by just pressing a key, canceling one by four keys, and two columns each week. The data that the children helped me to list is still quite good. It should be said that the circle of friends is much more interactive than the original newspaper writing and paper media writing because it will instantly know how many people have read this thing and can see everyone in the background. Comments, see feedback, the entire interaction and communication rate is very high, because I am a financial number, will not open a public number on any platform in the future, so those departments will cooperate with us, whether it is the original news The portals are all reproduced. If they are calculated from the data, I think that the number of a public number of texts will probably be about 20 times, and some will be larger. This is a part of the text, I really found a good platform, thank you very much for this self-media.
Although I'm already very old writing, but overall, from the background data, such as the iQIYI's video, Baidu helped me to run the data, and now it's probably an average of 90 million readings per week. Amount, about 70% of users are 80, 50% are gathered in several coastal cities in Beijing, Shanghai, and Guangdong, this is my user group, the age of these users, the original my financial writing I think My readers are probably 50s, 60s, and 70s. This time my readership has dropped my age by about 10 years. More than 200 days ago, the user had exceeded 400,000 users by the end of the day, and the readers were relatively younger. What's more interesting is that starting from July, a Ph.D. student from the Beijing Academy of Social Sciences organized a book club, and from then on I began A staff member was added to manage the national book clubs. As of last week, the channel was established in 26 cities across the country. There were activities on the ground. They chose their class committee, one called the organization committee, and called The propaganda committee usually organizes a class committee for three to five people. They have played on their own. I have only participated in the activities in Shanghai so far. The activity was very frustrating for me. In fact, they talked for themselves. Very open, every week there will be activities, friends, Shanghai QQ group is more than two thousand, some places are divided into many groups, Shanghai has 14 groups, there is a bicycle, climbing, there is a group called hot mom, by me In that name, the only thing they need is to tell us what activities to do again, so it's good to become a self-organizing model. This is one.
And then my group of kids started to do some community activities and did a few things. I think it's good. The first one was to transform the cafes. There were no bookshelves in the cafes. They said there was no The cafe is willing to participate in our activities. We want to put this bookcase in the cafe. Does anyone provide this bookcase and these books? We have more than 500 publishers to register for more than a week. Amazon can find the public number. They provided some of them in cafes. There are now 257 coffee shops that have our bookshelves. This is the cafe platform. The second was in August or September. At that time, Hangzhou had an ICIF. Blue Lions had long-term cooperation with Wenbo, and they would help them do some forums each year. This year, they will not do other forums, and they will do so from the media forum. I also told them that I have a public ticket and a total of 500 people. As a result, I have spent more than an hour in the public number, and all have signed up for more than 700. I have come here from many places. Fujian, In Xiamen and Chongqing, we need some volunteers. Can you provide us with this? Hangzhou has come to 12 volunteers and the activities are soon completed. I also thank the media for helping me find a person who had funded me 20 years ago. After passing through the public number, they helped me find this person in Changsha. I saw him, and I started another business. In the Community Chest, I donated a million royalties to entrepreneurs and I should help them now. He also took out a million and helped entrepreneurs in Hunan. I have a friend who is an Internet friend. He said he took out one hundred Wan Lai, who helped the entrepreneurs in Hangzhou, so these things are hard to imagine before I write a column.
We ended up talking about making money. At first, we thought about how to turn this media into a self-made blood product. We never wanted it to be listed or how big. It might not be important to me. I just wanted to find my readers. But I still need a certain profit model. I started inserting advertisements on the first day of the column, and also conducted investigations in my group. If I can't accept advertisements in the public numbers, the children cannot accept them. Can not insert ads, does not meet the reading habits of 80, insert ads do not read, then 70% of people said that Miss Wu still want to eat, but insert ads, so there are three ads in each column, I think hard Some are still worth looking forward to in terms of many public numbers. In the future, a third-party platform may be needed to help everyone. There are some advertising resources. Now many of them are found through the background. In addition, I spent more than two years writing a book called Tencent, which allows us to predict how much this book will be in the future space. These are some of the practices that have just begun. It is possible that more business-related products will be launched in 2015. This is a financial number.
In my previous definition of my own media, I hope it is an era of my own, with the media and the free media, the second I love how to play, how to play, the third should be the road to freedom, You should express your opinion of freedom here. It is a very happy thing to turn a hobby into a career. Dedicated this sentence to all the young people present today. I forgot my speech. Thank you!
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