With the booming concept of smart homes, there were too many manufacturers in this year of 2014 to join this war. Smart TVs, smart light bulbs, smart speakers, smart curtains, smart air purifiers... Even almost all consumer electronics products are labeled with smart titles to advertise their avant-garde and decent.
It is under such "theory guidance" that both traditional IT vendors and radical hardware start-up companies are trying to find a gateway to the market of 100 billion in the future by introducing various kinds of intelligent hardware products. . And to find and find people to find out, perhaps the most unobtrusive routing and hot TV box is the most suitable candidate. Then, what are the two stories that are the key figures for the future development of smart homes in 2014? What are the future development trends? These are the topics we are discussing today.
Why do they choose to compete in the entrance to the living room?
With Bill Gates' Gate of the "Future Home" being knocked open years ago, the concept of smart home gradually entered the minds of the people. According to statistics, by 2020, China's smart home market will reach 350 billion yuan. We do not mention the accuracy of this data first, and the impact of the smart home on people's daily life is clearly beyond doubt.
In order to divide up this huge cake, not only international giants such as Google and Amazon, but also traditional companies such as Haier and Changhong in China, some domestic startup internet companies have also joined in courageously, and they have all combined their goals in one area. living room. In their opinion, routers and TV boxes are the best choice for entering the living room and opening the door to your home’s intelligence.
The reason why routers and TV boxes are chosen is that major manufacturers take a look at the router products in the upper layer of the entire smart home. Since all home appliances will be in a networked state in the future, it is possible to control all home devices by controlling the route; Although the TV box has always been considered as a temporary substitute in the not yet universal phase of the smart TV, in this relatively long-term replacement process, a few hundred yuan TV box is currently closest to the user, most likely new in the home. One of the added hardware devices.
One of the common characteristics of these two products after they have been intelligent is that they can have independent operating systems. Users can install a large amount of software on their own, making the home environment full of possibilities.
After seeing this goal, in the field of routers, from the second half of 2013, companies in different fields such as Pole Routing, Baidu, 360, Grand Husk, Huawei, and Thunder have all launched smart router products. In the TV box market, there are even more brands. Apple, Amazon, Google, Huawei, LeTV, Ali and other companies are also fierce.
According to previous data, the smart TV box is expected to reach 30 million units by 2015, and from last year's sales data on Taobao, the sales of TV boxes of all brands have already exceeded one billion yuan.
One is young and one is half disabled
Intelligent routing
Although in the battle for the entrance to the living room, major manufacturers chose routers and TV boxes as breakthrough points. However, judging from the current situation, both types of products are caused by their own performance and objective environmental conditions. There is no ability to act as an "entry."
Let's start with smart routing. The so-called smart routing actually means that an independent operating system is installed on the router. Users can install various applications on their own. They can use their own mobile devices and other mobile devices to control the network and manage the network and devices intelligently. In our expectation, the smart router can realize remote background download, connect any home appliance, implement intelligent control, and can install various APPs like mobile phones to implement functions such as iOS download speedup, removal of video website advertisements and so on. However, from the current point of view, these features are not far from our imagination.
Currently, smart router products are broadly divided into two types. One is products that can attract eyeballs by downloading various functions of various software plug-ins, such as polar routing, and the other is internally equipped with a hard disk. Based on the product that can achieve its own remote download function, such as Thunder routing.
Take the best-known example of an intelligent router as an example. It is difficult to qualify as an intelligent router. First of all, although the graphical setup interface is relatively simpler than traditional routers, it is still not simple enough and far from being really easy to use. Secondly, its main plug-in extension function is not only a small number, but mostly for Apple App Store acceleration, Google Play acceleration such plug-ins for us is not practical, basically has no meaning.
Millet launched TV, TV boxes, mobile phones and other products before launching the route. These products need to be networked. At this time, the router is equivalent to a network platform and can optimize the network resource consumption among different devices, but these applications are only limited to millet. The product.
In addition, Xiaomi routing and Thunder router also have NAS (network storage, can be understood as a family private cloud) function, you can use APP for remote download. However, we can't help but ask, is the router with NAS function called intelligent routing?
Obviously, for the current smart routers, let alone add various home appliances, and even its main smart application installation is still not done. Although the concept of products such as smart routers is worthy of recognition, it is currently like a child who has not yet reached adulthood, but also talks about the "contention for entry."
TV box
Say TV box again. TV boxes, such products with low prices and rich video capabilities, from the beginning last year has become the eyes of various smart home manufacturers red. At the height of its popularity, even the vast majority of home appliance brands you can think of have introduced their own box products. In the opinion of most manufacturers, Internet thinking is the savior of the future. Before the era of “hardware free†is approaching, anyone who has taken the lead in mastering the users will have the initiative in the future. Although products such as TV boxes will eventually be eliminated, when smart TVs are not widely available, it is the most secure move to get users first through low prices.
From the function of the box at the time, this type of product did bring a lot of convenience to the user. The most important point is to open the long-held television screen of your home. You can watch various TV boxes. Online video, downloading various applications, and even one of the alluring Android games will pull you back to the student days of playing games in front of the TV.
For example, Taijie WEBOX integrates TV Video Edition of Taijie. You can select videos of different resolutions from different video sources such as Tencent Video, Sohu Video, and LeTV for on-demand. After that, Alibaba Cloud TV Boxes can be linked through Alipay. , Shopping through the TV and pay utility bills; and BesTV Xiaohong box is the main download function, joined the Thunder's remote download service, the TV box can be used as a simple NAS.
Obviously, these applications are only the first step for the manufacturer. In the future, the cultivation of user habits, the smart home layout, television shopping, games, and so on, are the goals that manufacturers are still trying to achieve.
However, the manufacturers who did a good job did not expect that SARFT has suppressed a series of strong TV boxes since June of this year, causing all TV boxes to be overshadowed, and even some TV boxes have suffered a catastrophe.
For the box makers of this period, just as they wanted to be heroic and strangled in the rivers and lakes, they suddenly encountered a big brother who had been hidden behind him and was beaten up. Therefore, there are only two roads before the box manufacturers, either dead or in accordance with the rules of others.
It may be another new road
In summary, from the current situation, these two “key people†selected by major manufacturers for the future development of smart homes are not in very good condition this year. One is its own cause, while the other is an objective reason. But even if this does not stop, the momentum of smart homes is still growing, and it is becoming increasingly fierce.
In a situation where the environment is irreversible, we may wish to calm down and rethink the future of these two types of products. I think that the most important thing for intelligent routers to do well is to have an open mindset. Whether they are building a plug-in ecosystem or a unified standard for smart home applications, they are all in their own right. Not advisable.
In addition, there is a voice in the market: the future communications operators will join the competition among routers. In other words, in the future when your home is installing ADSL, the “extra†cat will not only integrate the routing function, but also bind the account directly to this. In this way, existing routers will be completely replaced. Of course, the credibility of this news is still questionable. Although telecommunications operators have increased their emphasis on routers, they should not forcibly occupy the home router market, nor should they be able to do so, especially in the context of the current antitrust high pressure.
For the TV box, there are two ways in the future. One is to weaken the video advantage before the game, to make efforts in the game, shopping, and multi-device interconnection. The second is to establish a joint venture company with the licensee honestly to realize the video content and The translation of audit permissions.
Finally, I want to talk about the reason why this article puts intelligent routing together with smart TV boxes. The first is that these two types of products are considered by all major manufacturers as the entrance of smart homes; the second is that I think these two types Combining products into one may be another new way for their future development.
In fact, you might as well think about it. At present, the so-called smart router is actually more similar to a television box + routing function, and in the future may be the integration of these two types of products to jointly undertake the task of smart home.
One of the most popular words in the field of smart home this year is "entrance." The core meaning of the so-called "entrance" is to use hardware products to occupy users, and then build an ecosystem at the back, resulting in huge follow-up business interests, claiming that whoever has mastered the entrance of smart homes, who can grasp the future of smart home .
It is under such "theory guidance" that both traditional IT vendors and radical hardware start-up companies are trying to find a gateway to the market of 100 billion in the future by introducing various kinds of intelligent hardware products. . And to find and find people to find out, perhaps the most unobtrusive routing and hot TV box is the most suitable candidate. Then, what are the two stories that are the key figures for the future development of smart homes in 2014? What are the future development trends? These are the topics we are discussing today.
Why do they choose to compete in the entrance to the living room?
With Bill Gates' Gate of the "Future Home" being knocked open years ago, the concept of smart home gradually entered the minds of the people. According to statistics, by 2020, China's smart home market will reach 350 billion yuan. We do not mention the accuracy of this data first, and the impact of the smart home on people's daily life is clearly beyond doubt.
In order to divide up this huge cake, not only international giants such as Google and Amazon, but also traditional companies such as Haier and Changhong in China, some domestic startup internet companies have also joined in courageously, and they have all combined their goals in one area. living room. In their opinion, routers and TV boxes are the best choice for entering the living room and opening the door to your home’s intelligence.
The reason why routers and TV boxes are chosen is that major manufacturers take a look at the router products in the upper layer of the entire smart home. Since all home appliances will be in a networked state in the future, it is possible to control all home devices by controlling the route; Although the TV box has always been considered as a temporary substitute in the not yet universal phase of the smart TV, in this relatively long-term replacement process, a few hundred yuan TV box is currently closest to the user, most likely new in the home. One of the added hardware devices.
One of the common characteristics of these two products after they have been intelligent is that they can have independent operating systems. Users can install a large amount of software on their own, making the home environment full of possibilities.
After seeing this goal, in the field of routers, from the second half of 2013, companies in different fields such as Pole Routing, Baidu, 360, Grand Husk, Huawei, and Thunder have all launched smart router products. In the TV box market, there are even more brands. Apple, Amazon, Google, Huawei, LeTV, Ali and other companies are also fierce.
According to previous data, the smart TV box is expected to reach 30 million units by 2015, and from last year's sales data on Taobao, the sales of TV boxes of all brands have already exceeded one billion yuan.
One is young and one is half disabled
Intelligent routing
Although in the battle for the entrance to the living room, major manufacturers chose routers and TV boxes as breakthrough points. However, judging from the current situation, both types of products are caused by their own performance and objective environmental conditions. There is no ability to act as an "entry."
Let's start with smart routing. The so-called smart routing actually means that an independent operating system is installed on the router. Users can install various applications on their own. They can use their own mobile devices and other mobile devices to control the network and manage the network and devices intelligently. In our expectation, the smart router can realize remote background download, connect any home appliance, implement intelligent control, and can install various APPs like mobile phones to implement functions such as iOS download speedup, removal of video website advertisements and so on. However, from the current point of view, these features are not far from our imagination.
Currently, smart router products are broadly divided into two types. One is products that can attract eyeballs by downloading various functions of various software plug-ins, such as polar routing, and the other is internally equipped with a hard disk. Based on the product that can achieve its own remote download function, such as Thunder routing.
Take the best-known example of an intelligent router as an example. It is difficult to qualify as an intelligent router. First of all, although the graphical setup interface is relatively simpler than traditional routers, it is still not simple enough and far from being really easy to use. Secondly, its main plug-in extension function is not only a small number, but mostly for Apple App Store acceleration, Google Play acceleration such plug-ins for us is not practical, basically has no meaning.
Millet launched TV, TV boxes, mobile phones and other products before launching the route. These products need to be networked. At this time, the router is equivalent to a network platform and can optimize the network resource consumption among different devices, but these applications are only limited to millet. The product.
In addition, Xiaomi routing and Thunder router also have NAS (network storage, can be understood as a family private cloud) function, you can use APP for remote download. However, we can't help but ask, is the router with NAS function called intelligent routing?
Obviously, for the current smart routers, let alone add various home appliances, and even its main smart application installation is still not done. Although the concept of products such as smart routers is worthy of recognition, it is currently like a child who has not yet reached adulthood, but also talks about the "contention for entry."
TV box
Say TV box again. TV boxes, such products with low prices and rich video capabilities, from the beginning last year has become the eyes of various smart home manufacturers red. At the height of its popularity, even the vast majority of home appliance brands you can think of have introduced their own box products. In the opinion of most manufacturers, Internet thinking is the savior of the future. Before the era of “hardware free†is approaching, anyone who has taken the lead in mastering the users will have the initiative in the future. Although products such as TV boxes will eventually be eliminated, when smart TVs are not widely available, it is the most secure move to get users first through low prices.
From the function of the box at the time, this type of product did bring a lot of convenience to the user. The most important point is to open the long-held television screen of your home. You can watch various TV boxes. Online video, downloading various applications, and even one of the alluring Android games will pull you back to the student days of playing games in front of the TV.
For example, Taijie WEBOX integrates TV Video Edition of Taijie. You can select videos of different resolutions from different video sources such as Tencent Video, Sohu Video, and LeTV for on-demand. After that, Alibaba Cloud TV Boxes can be linked through Alipay. , Shopping through the TV and pay utility bills; and BesTV Xiaohong box is the main download function, joined the Thunder's remote download service, the TV box can be used as a simple NAS.
Obviously, these applications are only the first step for the manufacturer. In the future, the cultivation of user habits, the smart home layout, television shopping, games, and so on, are the goals that manufacturers are still trying to achieve.
However, the manufacturers who did a good job did not expect that SARFT has suppressed a series of strong TV boxes since June of this year, causing all TV boxes to be overshadowed, and even some TV boxes have suffered a catastrophe.
For the box makers of this period, just as they wanted to be heroic and strangled in the rivers and lakes, they suddenly encountered a big brother who had been hidden behind him and was beaten up. Therefore, there are only two roads before the box manufacturers, either dead or in accordance with the rules of others.
It may be another new road
In summary, from the current situation, these two “key people†selected by major manufacturers for the future development of smart homes are not in very good condition this year. One is its own cause, while the other is an objective reason. But even if this does not stop, the momentum of smart homes is still growing, and it is becoming increasingly fierce.
In a situation where the environment is irreversible, we may wish to calm down and rethink the future of these two types of products. I think that the most important thing for intelligent routers to do well is to have an open mindset. Whether they are building a plug-in ecosystem or a unified standard for smart home applications, they are all in their own right. Not advisable.
In addition, there is a voice in the market: the future communications operators will join the competition among routers. In other words, in the future when your home is installing ADSL, the “extra†cat will not only integrate the routing function, but also bind the account directly to this. In this way, existing routers will be completely replaced. Of course, the credibility of this news is still questionable. Although telecommunications operators have increased their emphasis on routers, they should not forcibly occupy the home router market, nor should they be able to do so, especially in the context of the current antitrust high pressure.
For the TV box, there are two ways in the future. One is to weaken the video advantage before the game, to make efforts in the game, shopping, and multi-device interconnection. The second is to establish a joint venture company with the licensee honestly to realize the video content and The translation of audit permissions.
Finally, I want to talk about the reason why this article puts intelligent routing together with smart TV boxes. The first is that these two types of products are considered by all major manufacturers as the entrance of smart homes; the second is that I think these two types Combining products into one may be another new way for their future development.
In fact, you might as well think about it. At present, the so-called smart router is actually more similar to a television box + routing function, and in the future may be the integration of these two types of products to jointly undertake the task of smart home.
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