On December 14th, the "WeMedia 2014 China Self-Media Annual Conference" and "WeMedia Mobile Billboard Awards Ceremony" with the theme of "Mobile Intelligence Age" were grandly opened today at the Shangri-La Hotel, Beijing. Dozens of industry leaders, well-known domestic media, and various media gathered to witness the era of mobile intelligence and the advent of the era.
Zhang Chaoyang, chairman and CEO of Sohu's Board of Directors, told the conference about the changes in his own media and shared his views on keywords such as videos, news clients, games, and search.
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The following is a statement of Zhang Chaoyang's speech:
Zhang Chaoyang: Hello everybody! I actually left for a few years or left my brain for a few years. If I use Chinese dialects, it is the feeling of a few thousand days in the mountains. If it is relativity in English, outer space is just For a while, the world has passed for several years. After I came back, I felt that the world really changed a lot, but I became more like it. I really liked it. I could feel that it was energy. I said media, because everybody is energy and it is a driving force. . Another sensation that is more obvious is fragmentation. Just now it is also referred to as fragmentation. Any expressions that have already been read and consumed in the market have been consumed. Therefore, no context is required. When everyone meets the summit, all exchanges are already With a strong background, the background can be completely fragmented. There is a better public opinion field, so there is no need for any contextual explanation, or what interests are developed, and today I don’t want to elaborate on what points of view. I just fragmented to share something.
Of course it's still a matter of randomness, or of those areas that I recently came back to work with, and may directly go back to the Internet, because I want to say something that I don’t understand, or that I’ve become less aware of. It may be a little tricky. For Sohu, these areas will involve the media platform as well as video, search, and games. Of course, the media platform can speak a few more words, because this is closely related to our changes in WeMedia's self-media, and the development of the Internet is actually It has been continuously innovating, but the speed of innovation is getting faster and faster because I witnessed it myself. Since 1995, when I was running around with a small laptop in Beijing City, I don’t think everyone knows what I’m doing, but now everyone in the world is doing it. With regard to the media revolution, we experienced the early broadcast room media, and later the creation of a personal homepage, the creation of a blog, and the creation of Weibo. , WeChat, these are always changing, accelerating, and particularly large-scale. Frequently, I think it is about the creation of content, the organization of content and the dissemination of content, or to the public and self-propagation in the public opinion field. How about us (in English), after you send them out, they will have another field. The field is a public opinion field. There was no field at that time. What did you say to reporters? If the reporter plugs into a column, it will appear. In the newspaper or on the Internet, people who read do not interact and cannot produce it immediately. Now it is a field, and it spreads after a disturbance. Today's scene is a big public opinion field, or the center of the public opinion field. It is a gravitational field. This is a black hole. Each minute of action, every expression, every action, every sentence, will be interpreted and will When analyzed, it will be spread. Once everyone enters this public opinion field, he must be especially cautious, because every minute will be interpreted, and now everything is hype and propaganda, and the time is changing. It used to be a marketing activity for a week. A few news appeared on the portal. People saw and wrote something. One thing needed to be fried every single week. Now after a few hours, everyone has a mobile phone anytime, anywhere. Anything can be reported immediately. It produces N transmissions, so this time scale is changing. It's very exciting and fragmented. It's particularly liked the old thief, and we should learn to love this chaos, instability, and marginalization. And go to the center, I think this is exactly the state of a world, we should use him to coexist, only In this state of instability, chaos, edging, grassroots, and decentralization, great things can only be produced. In fact, we humans created this way. The entire universe is a big explosion in chaos, and finally forms a variety of physical laws. With such a solar system, and the solar system throws out a stone is the earth, all the parameters are correct, produces the elements based on the quantitative mechanics, atoms and molecules, as well as the life, it is all produced in the chaos, so We should face chaos, face the edges, face instability, be at peace, and be very calm. This is exactly how the universe exists.
Regarding how the media are organized and how they are produced, everybody interprets them from the moment they are produced. It is for the purpose of reading blogs, writing for blogs, writing for microblogs, and now writing for friends, or writing for WeChat from the media, and now New social networks and new media will emerge. All the problems will be written on time and meet the audience freshly. The importance of the content is not judged by the middle pipeline, the margin, the authority, and the authority. Authoritativeness is determined by the market afterwards. Because your stuff is good or not, you have to read many people. Of course, the editors are also a lot of editors. They are not called artificial intelligence, they call people's intelligence, and they call the intelligence of the machine. The number of comments spread, the number of fans, and the number of reactions in people's media, to calculate your weight, and finally calculate whether your content is correct, human intelligence and artificial intelligence, etc. Finally, an audience is formed. The content generator and you are both produced and consumed. It is also a second-time consumer. It is also a judge. It determines your status, your status, and influence. The status, in fact, is the process of the media. It has been going on. It is only accelerating.
Where else do I think of where we are now? We are basically replacing the status of TV from 1.0 in the field of Sohu video. We should say 1.5 now. Now there are uploads, but unlike text media, the text media is Very light media, it is very easy to produce, anyone who writes a sentence, if it is particularly influential, especially deep, can immediately spread. If the content of the text map, including photographing, photographing is also an easy way, because now the mobile phone integrates all the features, the photos taken by the mobile phone are very good, so pictures and text are a billion people to produce this thing Communicating, each person will have great quality, so it is a big N approach, but this matter is only possible to produce hundreds of thousands of content is good-looking, and hundreds of millions of people consume hundreds of thousands of content, More is a midfielder or halftime. PGC is the content generated by more than 100,000 people. The video industry has a direction of one dimension to replace TV or a video of 1.0, and the other direction is to go to PGC. As for whether or not a real grade C can be formed, Maybe not quite. Every one of you shoots something but only friends, but you can't do what everyone wants. It is because of this matter that we acquired 56 for us.
Of course there is a saying from the media called PGC. The PGC in the video may be more professional, need a photography, set the whole scene or take some funny and fun things, and need some professional standards. It doesn't mean that anyone can shoot. In this piece from the media, all of you can write in various fields, mainly in the field of IT and the Internet, to write hand-written things out, but there is also a PGC, all people in the world, such as hospitals, and people in every industry write about him. For example, a hospital doctor writes about life, including travel and food, not professional, but he writes about his own medical and health problems. The future will be written by everybody who is not a writer. PGC is this from the media. Meaning, in the area he knows best, it will be spread and affected. The self-media PGC is totally different from the video PGC. All the people who make the video may become professional and use video to express his professionalism in this field. You say how to make a make-up. All people in this segment of the segment have a video to express, not just now. We only watch TV shows or watch the status of the Internet dramas. This is the direction of a video.
If you talk about other things, such as the search that I've captured, the team we search for is very good. Search this question now. Why is it great? This is because its monetization ability is very strong, so the income is very high, the price-earnings ratio is also high, and so on, because it is actually one of the most accurate, if the first in precision marketing. In 03, 04, and 05 years have already been done, and other pages like the monetization ability is very low, one is the context of the relationship, one is the person's relationship, is the visitor, how to define, you this person this moment What are you doing? Or if you look at where the excitement of this article is, it is really a challenge for people to track and be precise. This aspect is also very far from being done in China, including Sohu, including many websites, with such a huge amount of traffic. , but why monetization is not done is because of this reason, but the search engine is the earliest to do monetization, because the results are most clear when you enter keywords. This is from a commercial point of view, why search engines are so popular, so well, if you open up the commercialization, Sohu engine is now big data, that is (intelligent), the future is intelligence, use all of us now, because the cloud about The calculation of (English) for the information and material information of the people of the world, the sorting and obtaining of the content is not about everybody's webpage, and some information is published on the webpage, because the more the way to transform it into information, the more The more and more, for example, the implant method, you can take a photo, all of the softness on the photo will be converted into research objects of the search engine, and you will immediately give suggestions or a variety of Action, this is really a smart, and intelligence can quickly return to all the equipment inside, let all the world's equipment become intelligent. Because all the devices in the world have become intelligent, it is an improvement in computing power. At least until 2020, Moore's Law will continue to be effective. After 2020, it will not be effective. There will be parallel calculations to simulate the human brain because Moore’s Law leads to The computing power cannot grow at such a high speed, so in the future people can be full of imagination. Sogou We are no longer a simple traditional meaning search engine, and more is a kind of intelligence, wisdom, wisdom to provide to the world, of course The input is also the most important. Sogou's strongest place is the input, the ability to input all the physical world into information, so from input to search, to calculation, to provide you with intelligence, this is a more general concept, This is also where we think Sogou is able to challenge the tradition (in English). This is about search.
As for the game, we will not say it. Our Sohu is currently taking a slower pace. The pace is also relatively broad. We will return to the center of the stage to provide some opportunities. Particularly relevant to all of you is related to the reform of the media. On this platform, I hope that following the Weibo, the third public opinion field on the Sohu platform will be available. Because Weibo is actually 140 characters, it is subject to publishing and writing. Limit, too short, too fragmented, WeChat a small box, this small box is not a public opinion field, because the production of WeChat is also the core value of peer-to-peer communication, each product has its core value, about whether we can Produce a set of publishing and writing and spread the challenge direction of a public opinion field. Because of the unified capabilities in graphics, video, smart search, etc., maybe we will play some tricks and there will be some amazing products, or Forming the mainstream and forming an influential, worthy of people to interpret and praise the creation of things, I am also very much looking forward to, thank you!
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