Wang Xiang, senior vice president of Xiaomi International Business, said in an interview with CNBC, CNC, that Xiaomi is raising resources to enter the US market. Let's take a look at the related content with the mobile phone portable Xiaobian.
According to CNBC, Xiaomi just signed an agreement with Microsoft last week to cooperate in cloud computing, artificial intelligence and hardware, and to help Xiaomi audio expand to other markets.
When asked if this is a sign that Xiaomi is preparing to enter the US market with a smartphone, Wang Xiang said that the company has been closely watching the US market.
"We have always attached great importance to the US market. The US market is very important to us, but we are very cautious in serving American consumers," Wang Xiang said in an interview with CNBC.
The reason why Wang Xiang is so cautious is because the US smartphone market is dominated by operators, and the use of large-scale subsidies reduces the price of mobile terminals to retain users. These operators have the ability and the possibility to let mobile phone manufacturers customize their own mobile phones. In cooperation with strong operators, the price of mobile phones may be restricted by operators, and the hardware sales price of operators' sales models is usually low.
Wang Xiang once mentioned in the interview that this is one of the reasons why Xiaomi has not yet sold smartphones in the United States. “This means you have to spend a lot of time helping it (operator) to make products.â€
Although Xiaomi does not sell its smartphones in the United States, Xiaomi Charging Bao and Xiaomi Box have entered the US market. If Chinese mobile phone manufacturers enter the US market, it will face fierce competition from Apple and Samsung, the world's top two mobile phone manufacturers.
In addition to competition from the same industry, patents are another factor limiting the overseas sales of Chinese mobile phone manufacturers. Each smartphone includes a lot of patented technology, and each item may become a reason for patent holders to charge, which is one of the factors that many mobile phone manufacturers lose. According to professionals, the patent cost of a mobile phone accounts for nearly 20% of the overall price. For example, the person said that a certain communication technology, a certain sliding mode, and even some audio and video support format, have patent holders to pay for the door.
Xiaomi's solution to patent claims is mainly for purchase or application. In the past two years, Xiaomi has spent a lot of money to purchase a large number of patented technologies from Intel, Microsoft and Datang Telecom.
In 2014, Xiaomi was sued by Ericsson for patent infringement in India, requesting that Xiaomi be prohibited from selling related products in India. At the beginning of this year, Coolpad sued Xiaomi Technology, Xiaomi Mi Communication and Xiaomi House for patent infringement and demanded compensation.
Patent technology can be said to be a hurdle for Xiaomi to enter the US market. For some time ago, Huawei entered the US, and even the FBI advocated boycotting Huawei's products and services into the US. Wang Xiang said that he is not worried about the obvious anti-China sentiment in the United States.
“We are an Internet company, we are very open and very friendly to consumers and people from different countries,†said Wang Xiang.
"We also have a lot of fans in the United States. They have been asking me when Xiaomi came to the United States? I always tell them that we will be there, and we are very confident that they will love Xiaomi."
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