The outbreak of VR is inseparable from excellent content. We also know that VR technology can be applied in many fields, such as games, medical, live broadcast, film and television, marketing, education, and social. However, due to the current imperfect performance of VR hardware, shortage of VR content, and high price, VR has not yet been rapidly popularized. However, as more and more large companies and startups continue to join, the VR-related industry chain is becoming more complete and sound. VR education is considered to be the most promising application field, which is different from foreign education. Domestically, it pays more attention to K12 education, tutor evening classes, weekend training courses, holiday special classes, etc., students and parents. Struggling on many fronts, children's education spending is already the most important part of the family's expenditure, and its emphasis can be seen.
Today, ARinChina invited Mr. Liu Jinhua, co-founder of Will Interactive Information Technology, to talk about VR education.
Note: The respondent promised that the data in the text is correct and responsible for the authenticity of the content. ARC makes an objective record and has backed up the original record.
ARC: Why choose to set up a company in an unfavorable market situation?
Liu Jinhua: The key word is the team, because the market demand has always existed, just lack of better products, more suitable business models, and more diligent teams. We have never been a team waiting for opportunities, but a group of complete teams that create opportunities and build markets. The R&D, products, sales, marketing, and operation departments all have core industry and large-scale business, and the team has comprehensive talents. There is no short board. And the idea is highly unified, full of combat effectiveness, and strictly enforce the operational plan.
ARC: Choosing education in the many vertical areas of VR, what do you think?
Liu Jinhua: First of all, the core members of our company are all veteran people in the VR education industry. We have been adhering to professional people to do professional things, which is responsible for customers. Secondly, the market potential of VR education is huge, and the Goldman Sachs authoritative industry report has also made a clear analysis. We predict that China will explode a trillion-dollar market in 10 years, and we are full of advantages and opportunities in the current market nodes and competitive landscape.
ARC: What kind of product is the “Super Sensing Classroom†in the VR SuperSense series? What is the effect after asking the market? In the field of VR education, there have been several well-known brands. What are your core competitiveness and challenges in this field?
Liu Jinhua: VR Super Sensing Classroom is an education-based VR education product tailored for teachers and students. It is different from the bluntness of other VR technology companies. The products are more in line with educational use scenarios and development status, such as VR teaching. Practical functions such as key points, split screens, and screenshots. The content of the VR course can be interactive and comprehensive, with a total of nearly 300 sessions, which can greatly meet the teaching needs. We also have VR maker software, VR science space, VR training room, VR security education and other special products, covering most of the projects on the market. After the product was released, it was recognized by the school. It also received the cooperation intention of many integrators. After the first week of launch, it received a number of calls to consult regional agencies.
VR education is a brand new field. Existing brands are more self-promoting, and they rarely hear direct feedback from the school. Therefore, they cannot say that the reputation is better, but the promotion is better. Under such a competitive situation, we are not worried. First of all, the excellent team is the foundation of long-term development. Many companies in the industry have a loose sand, high turnover rate, serious internal consumption, and are extremely irresponsible to customers. Our team is sound, individual excellence, and thinking. Uniform, strong combat, honesty, and customer first, secondly, we are the most comprehensive in terms of professionalism. Many companies in the industry are either only VR or only strong, and our VR and education are professional, VR+ education is more professional, and Excellent members in key links such as products, marketing, and services ensure the professionalism of each link, even better than many old companies.
ARC: Some people say that the field of VR education in China is a foreign style? Can this VR education wind be heard in China? Will it be like the MOOC class, and ultimately in the form, but because of the high threshold, high cost and high investment, the glory of the original pursuit is slowly faded in the country?
Liu Jinhua: VR education is a trend, and government policies have also given positive and affirmative support. But going through several stages,
The first stage: experience products, as future technology products, let students experience, understand and recognize VR technology.
The second stage: teaching products, play the characteristics of VR technology, used to assist teachers in teaching.
The third stage: creative tools, in parallel with educational reform, has become a necessary tool for developing students' creativity.
The fourth stage: daily education products, learning forms have become more subdivided, VR has become one of the important forms of daily learning.
For these four phases, we have also developed corresponding development plans and strategies.
ARC: What are your goals for this year in response to current market conditions? How to achieve continuous profitability?
Liu Jinhua: This year, we must be highly productized and complete three goals: 1. The most functional. 2. The largest number of courses. 3, the customer is the most practical. There are three objectives in the market: 1. Baicheng agent. 2. Leading the policy. 3, 50 sample school. We focus on products, sales mainly in the country's agency channels, to create an agent system and marketing model, to distribute to agents, mobilize their enthusiasm, expand the scale, and truly let partners earn money, we can make money, And lasting and long-term.
ARC: What kind of partners do you need to find now and what can you bring to your partners?
Liu Jinhua: Taking the lead and taking the market high is the key to the success of all technology industries. Although the market for Super Sensation has unlimited potential, it is a prerequisite for us to remain undefeated by acting in concert with national agents to quickly seize the opportunities in the national market. Therefore, we hope that national large-scale education companies and local education integration companies will cooperate with us and divide their work to jointly develop the VR education market, share wealth and win the future. At present, we have a perfect agent system and management model, which can cooperate with agents to carry out sales work very efficiently, and assist agents to become local VR sales champions. Therefore, we welcome the educated colleagues to actively contact us and seize this market opportunity!
ARC: Finally, what impact do you think VR/AR will have on the upgrade of the future education model?
Liu Jinhua: The integration of VR/AR and education is a historical trend, irreversible, and is the natural development of human knowledge needs. The first is the upgrading of teaching mode. The cramming and one-way teaching mode will be completely subverted and interactive. The teaching model has become inevitable. The second is to break the constraints of the physics learning space. Through VR, you can traverse to any scene to reach the top-experience learning of the learning pyramid. The third is to reshape the talent assessment model, upgrade the exam paper exam to practice exams, and make the exam more rigorous and accurate. The fourth is to truly achieve the use of learning, VR restores the knowledge itself, and can promote each other between learning and use. The fifth session will have a new VR thinking mode. VR is not only a technology, but also a computing platform of the future. It is also a mode of thinking. This kind of thinking can make people think more, expand, and advance. It is human. Entering the advanced thinking of the AI ​​artificial intelligence era.
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