Recently Amazon's unmanned retail store, Amazon Go, was officially opened to the public. The store uses computer vision and machine learning algorithms to track shoppers and charge for the products they choose, thus eliminating the role of the cashier. In this regard, comma smart retail CEO Feng Xinyu said: "Amazon Go's high technology is difficult to replace, but it is difficult to be copied on a large scale, because the high cost of tens of millions of dollars to expand the market is not so easy." People's retail swept through China, which was driven by behind-the-scenes technology such as face recognition, RFID technology, visual recognition, and deep recognition. A series of unmanned retail formats, such as unmanned convenience stores, unmanned shelves and smart containers, dominated the market in 2017.
Unlike unmanned retailers, Guangzhou Comma Smart Retail is a start-up company focused on artificial intelligence applications in the new retail sector. In September 2017, it was founded and received the angelic financing of Black Hole Capital. Feng Xinyu said: "Comma smart retail mainly uses artificial intelligence technology to create an intelligent commodity system, empowering merchants to solve self-checkout problems, improve theft prevention and reduce the rate of damage, and achieve results that reduce labor costs and improve efficiency." About 100 million Euros, the number of smart retail employees is about 100, of which R&D team accounts for two-thirds. The R&D team includes AI R&D, system R&D and hardware R&D. In fact, there are not a few players in the smart retail sector. The following is the information related to some smart retail companies:
Technology has spawned the emergence of new retail formats, and in the process, new formats have also prompted technology to improve. Feng Xinyu said: "The future application of artificial intelligence in the retail field is to achieve cost reduction and efficiency, and retail will be one of the fastest realm of artificial intelligence." Comma Smart Retail will mainly empower products in the initial stage. Fast-moving consumer goods and convenience two major industries, the main three products, smart checkout, smart access control and smart black box. In December last year, Comma Smart Retail rebuilt the first traditional convenience store in Guangzhou. The main purpose of this retrofit was to verify the independent research and development of products, collect relevant data, and pave the way for the iterative and upgraded versions of the next generation of products. Through testing, Feng Xinyu believes that each store can save at least 40% of labor costs, which is mainly reflected in the installation of intelligent checkout, which can reduce the number of 7 employees in a convenience store to four.
At present, comma intelligence is in the initial stage of research and development. Feng Xinyu told Yiou. In March-March this year, the company's products have already become commercialized. Recently, 1-2 cooperation cases are being established with individual key customers, but it is still necessary to rapidly expand the market. a period of time. In addition, Comma Smart Retail will complete the store cooperation with related core customers after half a year. Since comma smart retail is not involved in operations and supply chain, Feng Xinyu believes that the company will not be limited by regional choice in market expansion. At the same time, in the face of expanding high-cost problems, Feng Xinyu said that the company will focus on first- and second-tier cities in the early stage, because the acceptance of users in first- and second-tier cities is high, followed by high market density. In addition, for the long-term development goals, Feng Xinyu hopes to complete the transformation of 1,000-2,000 convenience stores nationwide in 2018. In the choice of cooperative merchants, Feng Xinyu said that he is negotiating with related businesses, but the specific circumstances are not convenient to disclose. However, for the main fast-moving consumer products, Zhou Heiya, three squirrels and convenience store brands, the 711 and other companies will become potential customers of comma smart retail.
"Offline transformation accelerates, empowering instead of selling equipment"
In 2018, the unmanned retail outlet continued, and Feng Xinyu had his own ideas from the creation of an unmanned convenience store to the leadership of the team. He believes that the current offline retail business is facing an era of change. Only convenience store stores need to be upgraded and upgraded. Stores need to improve efficiency and reduce labor costs. On the consumer side, consumption promotion, consumption levels and consumer experience requirements are improving. It is also driving the pace of transformation. For unmanned retail, Feng Xinyu said: "If it is just for no one, no one will retail or it will be a false proposition." There is actually a problem with the goods and location of the unmanned convenience store: First, the cooked food is not convenient. Sales in people's convenience stores, retail sales of cigarettes and other goods are strictly required; in addition, strictly speaking, setting up an unmanned convenience store box is equivalent to the choice of address, and will face higher BD costs.
Simply talking about the business model of comma smart retail, finding the offline store that is willing to transform and upgrade is the first and most important step, because only the cooperation can achieve the output of its equipment, but Feng Xinyu said that the comma smart retail is not profitable by selling equipment. According to Feng Xinyu, the company's profit in the future is the long-term service income after the equipment is sold.
“Artificial Intelligence + Retail†is the future development trend of retailFeng Xinyu believes that offline convenience stores will exist in two forms: intelligent stores and non-intelligent stores. In contrast, intelligent stores have advantages in terms of labor cost, efficiency, and experience, and this will be realized soon. Most of the stores in 5-10 will be intelligently transformed, so retail artificial intelligence or understanding is “Smart Retail†is the future development trend.
Earlier, some people in the industry said that secure cloud services, data stream analysis, deep learning, computer vision recognition and the Internet of Things are the core technologies for the retail industry to achieve "Nirvana"; Suning Xu, the dean of the Suning Technology Research Institute, also believes that China's consumer groups are huge. More policy incentives and relatively loose regulatory restrictions are the main reasons why application innovations such as “smart retail†are landing faster in China.
New technologies are driving the birth of new formats. Medical, financial, retail, and automotive are all talking about smart words. I have to admit that technology has emerged in many fields and played an important role in the future. Just as the artificial intelligence technology is applied in the retail field, its ultimate goal is to achieve high efficiency and reach the consumer side. Therefore, Feng Xinyu believes that improving efficiency, reducing costs and improving the consumer experience are the three major problems that artificial intelligence gives retail. At the same time, some insiders believe that the current application experience of artificial intelligence technology is still in its infancy, and it is true that the benefits it brings to people still require technological advancement and time testing.
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