Since people used projection technology for movie playback, everyone has used projection playback as the main way to watch movies. Laser projection has become an important symbol of the cinema, but this phenomenon seems to be changed today. On February 4th, the opening ceremony of the first Samsung Cinema LED Theater in China was held in Shanghai. Simply put, the projection is gone, and the cinema is equipped with an LED screen.
It is understood that in March last year, South Korean electronics giant Samsung announced the news of LED movie screens for the first time, and exhibited the movie screen for the first time in a series of activities at the Orleans Hotel and Casino in Las Vegas. This 10.3 meter long movie screen has been installed in the Lotte Movie World Building in Korea. After that, Samsung pushed its LED screen to the rest of the world, and now it has finally arrived in China.
How will this LED screen bring experience?
It is understood that the Samsung LED movie screen has a screen width of 10.3 meters, ultra clear 4K resolution (4,096 x 2,160) and 10 times higher than the traditional projection equipment (146fL), which is currently the only one on the market. An LED display with HDC quality.
Compared to traditional projection technology, Samsung LED movie screen incorporates high dynamic range (HDR) technology, which is a concept of color range, which means that its black is blacker, whiter and whiter, and it can achieve realistic image quality. .
At the same time, it also delivers perfect color accuracy (DCI-P3 color gamut) at peak brightness, presenting bright colors to the audience.
At the same time, Samsung LED movie screen combined with Harman JBL audio technology, using high-power speaker surround screen design, the patented audio processing technology and JBL's unique Sculpted Surround system, built A more powerful three-dimensional surround sound effect.
In addition, this LED cinema system is also suitable for corporate events, sports competitions, game competitions, concerts, theater and theater performances, etc., to create more business opportunities for the theater.
Can the consumption upgrade replace the cinema screen?
At present, for cinemas, projectors and screens are still the lowest-priced projection technology, and LED screens are relatively expensive.
But in the long run, it may not be impossible to replace the traditional projection with an LED movie screen.
First of all, the demand for audiovisual experiences is constantly escalating.
According to data from the State Administration of Press, Publication, Radio, Film and Television, the box office of the Chinese film market broke through the 50 billion mark for the first time on November 20, 2017. With the release of diversified high-quality films, the expansion of the number of audiences, and the increasing construction of theaters, the demand for audiovisual experiences is constantly escalating, and people expect more perfect visual and auditory effects.
On the other hand, LED movie screens also increase the competitive strength for the differentiated development of theaters.
It is reported that since 2016, the construction and installation speed of the global giant screen theater has exceeded the ordinary digital screen. After achieving the quantitative target, the modern digital cinema has begun to pursue high-end, high-quality viewing quality, fully demonstrating the advantages of each screening technology and format. In this way, form their own competitiveness.
Therefore, in the near future, there will be more LED cinema systems in major cinemas.
Jin Yuanzhen, president of Samsung Electronics Greater China CE Headquarters, also said: "This time, Samsung applied LED display technology to the movie screen for the first time. It is the first time we have entered the new movie era of 'no projectors', through more real and present. The audiovisual enjoyment of its environment has caused subversive changes in the viewing experience."
It is reported that by the end of 2020, Samsung will install LED screens in 10% of the world's theaters, including the United States, China, Europe, and Southeast Asia.
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