After the third industrial revolution, from culture to consumption, from manufacturing to retail, the ports of all walks of life are undergoing tremendous changes under the impact of new concepts and technologies.
As the original point of the entire consumer upgrade process and quality life demands, there is no doubt that how to get a good air is the topic that consumers are most concerned about nowadays. This is a great opportunity for manufacturing companies, especially for the air-conditioning industry that has been severely cured, who can take the lead in providing users with better air quality assurance, who is likely to break the barriers of the industry and become the most Favored brand.
The brand that makes the air in the new era is Haier.
Of course, the premise of all this must be based on having a leading product and quality assurance. We often say that this is a post-scale era, both Internet and traditional manufacturing. More subdivided, more precise, and more demanding user needs are destined for the era of blindness and rushing. And through a large number of channels to distribute goods, press goods, artificially create high prices, so that the era of conversion rate has been gone. It can be said that for the solid guardian city, it is undoubtedly a bad time for companies that rely on the scale to enjoy the dividend. This is the best time for companies that are good at capturing user needs, proactively creating and being responsive.
Haier air-conditioning has undoubtedly set the beat. A few years ago, it took the lead in realizing the transformation from large-scale manufacturing to mass customization, and completed the transformation from product manufacturing to user-centered, integrating user thinking + Internet of Things thinking + ecology. The super innovative thinking of thinking makes Haier air conditioner not only create a super good air, but also win the recognition of users. The Haier air-conditioner of the innovative layout successfully harvested 2 consecutive world-connected air-conditioners and the first export of China's air-conditioner self-owned brands, becoming the first brand of the global air-conditioning industry in the Internet of Things era.
Haier defines the Internet of Things era good air conditioning: clean yourself clean others
Nowadays, Haier Air Conditioning, which strives to make good air, is gaining recognition in the market. Throughout this month, the Haier Global Quality Festival has continuously sent news of dealers around the world. It is the channel retail terminal’s “good air†concept for Haier air conditioners and A highly recognized embodiment of cleaning and other explosive products. In the end, the good air environment is everyone's heart, and the high-end product quality is the ultimate market.
From another point of view, Haier air-conditioning from the initial air-conditioning to the current "making air", the market consumer demand from the original need to improve the heating and cooling to the current complex demand for improved air quality, manufacturing and consumption history, business flow has maintained a high degree of uniformity . Adapting to the trend, maintaining the pace, and leading the rhythm, this is a prerequisite for Haier Air Conditioning to double the single-store single-sale activity during this quality festival. Since the introduction of self-cleaning air conditioners, Haier Air Conditioning has passed the convincing on-site experience such as “swallowing lightâ€, and the “clean clean and clean others†healthy air program has continuously penetrated Haier’s high-end brand image of air quality into the hearts of users. The brand's centripetal force and the consequent upward market tension are unmatched by many competitive brands.
It can be said that Haier has already produced a good air conditioner that meets the needs of human life in this era, and is the best air conditioner that meets our expectations. This impression has been reinforced in the constant feedback from dealers across Haier. Wei Libo of Chifeng Haida has made such an evaluation to the author: "At present, everyone recognizes Haier brand very much. Haier's product efficiency, scale and organizational efficiency are very high. This time, Haier Global Quality Festival, Haier air-conditioner sales increased by 2%. For health air conditioners and self-cleaning air conditioners, Haier also maintains a high degree of recognition and tacit understanding. Jining Ning Zhichao told the author: "Haier Health, smart air conditioners have outstanding advantages in the market, currently 80% in Jining Kowloon - 90% are smart and healthy air conditioners, and the first-class energy-efficient intelligent self-cleaning air conditioners account for nearly 50%. At the same time, in order to let users know more about Haier's products, Jining Kowloon conducted a self-cleaning air-conditioner demonstration at the store, and broadcasted Haier air-conditioner self-cleaning video in the store. Many customers saw the Haier air conditioner to let the user breathe health. Fresh air finally chooses to buy, and many users recommend it to friends to buy. â€
Therefore, when the air-conditioning industry gradually enters the era of intelligence and self-cleaning, we have to go back and reflect on a question. What really promotes industrial progress? In my opinion, it is truly ideal, socially responsible, and willing to create more for humanity. A good life company is constantly pushing the industry's overall level forward. Haier air conditioners have already proved to the industry and consumption that only air conditioners can be cleaned to produce clean air. The authoritative research institute Euromonitor International has been releasing self-cleaning and smart for the second consecutive year. Re-examining the current pattern of the air-conditioning industry, it is still rigid and believes that the existing scale is still willing to stand higher and look farther, and different companies are making choices. Under the Haier single-in-one mode, Haier, who is determined to be the first brand of air-conditioning in the Internet of Things era, has chosen to clean itself and clean other people's air-conditioning standards have produced chemical reactions, and the future is worthy of industry expectations.
In economics, Steve Hill put forward the concept of "creative destruction", which is also used in the home appliance manufacturing industry. I think that for the air-conditioning manufacturing industry, creativity, that is, to create the best air-conditioning that can produce good air, Haier air-conditioning has already done it; and the destruction is naturally unable to keep up with the inherent pattern of the times.
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