HTC, who has been betting for 3 years, is still trying to prove that HTC is still in the extreme for three years from "Top Player" to Basel Art Exhibition.

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This is the development goal stated by HTC in its Vive Arts Global Virtual Reality Program website. This company, which has been a mobile phone giant, has been narrowing its mobile phone business in the past few years, putting more energy on the VR business and trying to prove that VR still has unlimited possibilities and value.

HTC, who has been betting for 3 years and gambling for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition of Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities. Still trying to prove that VR has unlimited possibilities

Take a look at the movie "Top Player" that has just been released recently. Let's take a look at the just-concluded Shanghai Fashion Week. HTC Vive is reaching out to the entertainment world of movies, fashion, etc. But for HTC Vive, these are not VR content extensions. There are only a handful of options for your trip. Like art, this can be abstract, but also very realistic. It can also ride VR and get a unique presentation.

Recently, Art Basel held in Hong Kong was the first attempt by HTC Vive in the field of art. In this exhibition, Vive and Marina Abramovi?, the master of performance art, and Anish Kapoor, the master of contemporary sculpture, presented the latest works of the two artists in the form of VR.

HTC, who has been betting for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition in Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities.

Literally, you might think that this is not to use VR to watch art works, but in fact, these two works fully invoke the characteristics of VR hardware products, in addition to the artistic expression expressed in the 360 ​​° panoramic view. The meaning can also get a more immersive artistic viewing experience from the sense of hearing and interaction.

Calling people to pay attention to environmentally friendly VR art work "Rising"

"Rising" by Marina Abramovi?, the mother of performance art, is an interactive VR work that calls for viewers to protect the environment. It is made by Marina Abramovi? VR development team working with Acute Art. They use face capture. The technology created a virtual character similar to Marina Abramovi?, and the viewer brought it into a virtual space face-to-face with Marina Abramovi?.

HTC, who has been betting for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition in Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities.

At the event, we also experienced Rising. In this artwork, a virtual character similar to Marina Abramovi? is trapped in a glass cabin. She looks at you like a cry, and she is in the middle of it. The glass compartment will continue to flood, and you will see the water level rise from her ankle to the neck.

HTC, who has been betting for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition in Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities.

Of course, you can save her. When you choose to support environmental protection, the water level in the glass compartment will gradually drop, and then will be transferred to a scene where the ice sheet melts.

Not so much a work of art, it feels more like an interactive VR game. In Marina Abramovi?, this VR art can inspire human compassion and carefully consider the issues of global climate change today. She specifically mentioned that she would like to know whether the audience's feelings and consciousness will be affected after participating in this virtual experience of appealing and helping people.

Into Yourself, Fall, a surreal sensory experience

Compared to Rising, Into Yourself, Fall, brought by sculpture master Anish Kapoor, is a non-interactive VR art piece.

In the content of Into Yourself, Fall, you will be in a virtual world created by Kapoo and Acute Art Studios. The experiencer will travel in a forest. As the ground collapses, you will travel through a series of Experience a surreal look and feel through a 360° VR picture in a tunnel shaped from fleshy tendons and body.

HTC, who has been betting for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition in Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities.

According to HTC Vive, Kapoor hopes to explore the so-called tangible material experience in the virtual world. The whole VR works use Kapoor's skillful sculptural skills to depict a lifelike and somewhat abstract virtual world of fantasy. Kapoor believes that this use of VR immersion to shape the physical and mental feelings of falling can convey to the experience a feeling of inner twists and turns.

Make VR a tool for artistic creation and appreciation

In fact, these two works are only a small part of the Vive Arts virtual reality art program. According to Zhang Zhongwei, the head of the Vive Arts project, the future Vive Arts project will work with more artists and art galleries to create more. Artwork based on VR.

HTC, who has been betting for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition in Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities.

VR has been discussed as an art medium for more than 20 years. But until recently, there has been an opportunity to truly make groundbreaking works such as "Rising" and "Into Yourself, Fall" come to the stage, so that the global public can have the opportunity to enjoy and experience.

Zhang Zhongwei said that Vive Arts is a multi-million dollar long-term project dedicated to promoting the creation and appreciation of art, and hopes to promote the use of innovative technology for artistic creation and reach more audiences.

HTC, who has been betting for 3 years, is still trying to prove that V has gone from "the number one player" to the art exhibition in Basel. The three-year HTC is still trying to prove that VR has unlimited possibilities. R has unlimited possibilities.

So what is the advantage of presenting art in the form of VR compared to the art presented in the traditional way? In response to this problem, Bao Yongzhe, general manager of HTC North Asia, gave an example - cultural relics.

Cultural relics have their own special characteristics. Every time they move, there will be factors such as oxidation and transportation bumps that will cause damage to cultural relics. If presented in VR, it would be a better alternative.

In this interview, Bao Yongzhe revealed that VR+ art has always been a project that HTC Chairman Wang Xuehong valued. She hopes to use VR to do something meaningful. For example, subverting the existing art culture and bringing an immersive viewing experience to people in remote areas; or using innovative technology to display artifacts while also protecting it.

Today, HTC has moved from a legendary company that was commissioned by an OEM to a gambler who is desperate for VR, but unlike most gamblers, it has been gambling for three years and is still striving to win. Chips.

But do you think that HTC will eventually win?

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