Samsung is driving the arrival of the 75-inch full-view large screen era. "Screen Everywhere" is Samsung's vision for the future of display technology. To achieve this, Samsung continues to push the boundaries of picture quality, color accuracy, and performance. Years ago, Samsung revolutionized the mobile phone industry by introducing the "big screen phone," challenging Apple’s dominance with its 3.5-inch standard. Today, Samsung has led the way in the full-screen trend, inspiring other manufacturers to follow. Now, Samsung is at the forefront of the 75-inch ultra-large TV market, pioneering the full-view large screen era. With cutting-edge technology, Samsung is reshaping the industry landscape and setting new trends for the future.
**The 75-inch large screen: the perfect size for an immersive movie experience**
Before CES 2018, Samsung introduced a range of large-screen TVs to the market. Among them, the Q8C and other 75-inch models quickly gained popularity due to their balanced size and superior display quality. This is because, while 100-inch or even 150-inch screens are still emerging, the 75-inch model represents the golden size that best matches user preferences. Over the years, TV sizes like 32, 40, 55, and 60 inches have failed to fully satisfy consumers' viewing needs. As a result, the 75-inch class has become a popular choice, offering optimal viewing angles and distances that suit most households.
With the rapid advancement of TV technology, the ideal viewing distance for large screens has significantly decreased, making it possible to enjoy big screens even in small living rooms. At the same size, 4K and 1080P resolutions differ in pixel density and visual impact. Even if the content isn't 4K, the difference between 4K and 1080P hardware is noticeable. According to the China Electronics Video Industry Association, at 4K resolution, a 55-inch TV is suitable for a 2.5–3 meter room, a 65-inch for 3–3.5 meters, and a 75-inch for 3.5–4 meters. In short, most living rooms today can accommodate a 75-inch large screen.
Samsung is redefining the movie-watching experience, from 75 inches all the way up to 146 inches. At CES 2018, Samsung unveiled the world’s first home modular TV, The Wall, featuring a massive 146-inch screen. Utilizing Samsung’s latest MicroLED modular technology, The Wall allows users to customize their display to fit any home environment. It can also be expanded by connecting to other devices, creating an even larger screen. Thanks to Samsung’s expertise in semiconductor and LED technologies, The Wall features smaller self-luminous pixel modules than ever before. Each module supports RGB primary colors, delivering an unparalleled TV experience.
**Samsung released the world’s first home modular TV, The Wall, at CES 2018**
Innovation is embedded in Samsung’s DNA. Its continuous breakthroughs in screen technology reflect the philosophy of “meaningful innovation.†From CRT TVs to Q9F quantum dot TVs with AI integration, from small LCD phone screens to the curved full-view displays on the S8 and Note8, from flexible OLED screens to LED cinema screens with brightness ten times that of traditional projectors—Samsung has consistently pushed the limits of display technology. These innovations have not only broken industry ceilings but also shaped the new normal of the “visual future.â€
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